Experience

bynd

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant Marketing Science @ bynd / Omnicom Media Group

  • Nov 2021 - Present



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• • Jan 2021 - Oct 2021

• • Jan 2019 - Dec 2020

  - Providing consulting services to international clients from various industries (e.g. media, technology, search or FMCG) in terms of methodical approaches to answer business-related questions, particularly to improve ad effectiveness, test marketing concepts and drive brand development- Conduction, data analysis & reporting of primarily quantitative studies via online panels - International coordination of external and internal vendors like online panel providers or programming and analytics teams- Leading through study result presentations and discussions of strategic implications with project management up to board level stakeholders on client side Show less



Warner Music Group

• United States
• Musicians
• 700 & Above Employee

• • Apr 2018 - Dec 2018

  - Conception, conduction & data analysis of quantitative & qualitative insight projects for internal clients, particularly in marketing, sales, HR & management- Coordination with research institutes & agencies- Continuous research & reporting optimisation for best possible insight application- Reporting study results & consulting in strategic implications in coop w/ planning experts

• • Jun 2015 - Mar 2018

  - Insight community (panel) building and management- Building internal stakeholder structures in marketing, sales, business development & CRM- Cooperation w/ Warner's international research team + London-based backend provider- Ongoing creation & conversion optimization of member recruitment campaigns- Acquisition of external partnerships in the academic, media and agency sector- Quantitative & qualitative music consumer research conduction- Content & study planning, survey programming, data analysis & reporting- Marketing & sales strategy consulting in various music & entertainment related projects Show less



Cybay New Media GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Working Student

  • Oct 2013 - May 2015

  - Online marketing campaign monitoring, performance analysis and reporting - Support in SEO, SEA, social media & email marketing projects - Online marketing campaign monitoring, performance analysis and reporting - Support in SEO, SEA, social media & email marketing projects



Hanover University of Music, Drama and Media

• Germany
• Higher Education
• 1 - 100 Employee

• Student Research Assistant / Department of Journalism & Communication Research

  • Nov 2012 - Sep 2013

  - Ownership structure analysis of German newspaper publishers - Market analysis of the Northern-German video production industry - Ownership structure analysis of German newspaper publishers - Market analysis of the Northern-German video production industry



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Social Media Management Intern

  • Jul 2011 - Jan 2012

  - Community management of internationally renowned artist profiles & their audiences in GSA - Content creation in cooperation with the artist teams - Regular analysis and reporting of fan structures, user engagement and content performance - Community management of internationally renowned artist profiles & their audiences in GSA - Content creation in cooperation with the artist teams - Regular analysis and reporting of fan structures, user engagement and content performance