Experience

Wallapop

• Spain
• Software Development
• 200 - 300 Employee

• Performance Marketing Specialist (B2B)

  • May 2023 - Present

  Barcelona, Catalonia, Spain



Google

• United States
• Software Development
• 700 & Above Employee

• Google Ads Account Strategist (via Partner)

  • Oct 2022 - May 2023

  Barcelona, Catalonia, Spain · Managing a portfolio of 120 Google Ads accounts and serving as a trusted consultant to marketing agencies to use their budget wisely between developing, optimizing and expanding their clients' Google Ads campaigns. · Creating long-term marketing plan with a full funnel strategy, with their desired conversion rate, ROI and ROA · Supporting them with the right marketing strategies and providing them with useful insights on the competition as well as product updates. ·… Show more · Managing a portfolio of 120 Google Ads accounts and serving as a trusted consultant to marketing agencies to use their budget wisely between developing, optimizing and expanding their clients' Google Ads campaigns. · Creating long-term marketing plan with a full funnel strategy, with their desired conversion rate, ROI and ROA · Supporting them with the right marketing strategies and providing them with useful insights on the competition as well as product updates. · Performing A/B testing, tracking the campaign's performances and helping them reach their KPI's and maintain their Google Partner badge. · Analysing opportunities for expansion and growth, increasing spend, upsell and sustainability

• Google Ads Campaign Specialist (via Partner)

  • Aug 2021 - Sep 2022

  Barcelona, Catalonia, Spain · Serving as a consultant with customers from SMEs to onboard and develop their campaigns · Identifying and understanding the customer’s needs and objectives · Increasing spend, upsell and sustainability · Handling a high volume of potential clients on a daily basis through phone call · Managing employee training for all new recruits and offering guidance and mentorship on duties and best practices



Bright Plus Outsourcing Solutions

• Belgium
• Outsourcing/Offshoring
• 200 - 300 Employee

• Project Consultant at Cabinet David

  • Jan 2021 - Aug 2021

  Brussels, Brussels Region, Belgium · Managing the firm's Google Ads and Facebook Ads account · Supporting client tax computation · Client-facing operational tasks · Preparing accounting documents · General office management

• Project Consultant at American Express

  • Mar 2019 - Apr 2020

  Brussels Metropolitan Area · Supporting the attraction and handling of new customers: Working with the Marketing department developing strategies to attract new customers Handling new customer and corporate application forms end-to-end · Training new colleagues in existing and new daily processes · Manager of the Engagement Team: improving communication between employees, their well-being at work and organizing work events



Ministry of Foreign Affairs Belgium

• Belgium
• International Affairs
• 700 & Above Employee

• Social Media Manager

  • Sep 2017 - Dec 2017

  Bruxelles Working in the Press and Communication department, I was in charge of: • Managing social media: Facebook, Instagram, Linkedin • Writing publications and articles promoting Belgium • Elaborating communication kits for public diplomacy • Planning events • Writing and translating press releases from Dutch to English and French



Downtown Europe

• Belgium
• Events Services
• 1 - 100 Employee

• Assistant Event Planner

  • Jan 2016 - Jan 2017

  Région de Bruxelles , Belgique • Helping in the organization of the Brussels Cardiology Congress and the DG DEVCO Congress (European Commission)