Project Lead

• Feb 2020 - Present

Marketing Manager

• Dec 2018 - Jan 2020

- Reporting to the President, directed the marketing team at Canada’s leading equestrian sport retailer, which collectively developed & executed monthly 360 campaigns for online and in-store promotions- Achieved significantly lower CPCs than previous years during key online sales by identifying targeting errors and opportunities within digital advertising campaigns

Marketing Coordinator

• Jan 2017 - Dec 2018

- Reporting to the Marketing Director, spearheaded the production, distribution, and execution of marketing materials, including copywriting, content planning & creation, and vendor partnerships

Production Manager

• Mar 2016 - Jan 2017

- Engaged a network of suppliers that enabled offering lower pricing to clients without decreasing margins - Improved client experience by compiling estimates, product specs and mockups into a single presentation - Engaged a network of suppliers that enabled offering lower pricing to clients without decreasing margins - Improved client experience by compiling estimates, product specs and mockups into a single presentation

Account Executive Manager

• Nov 2015 - Mar 2016

- Liaised between cross-functional teams to identify and bridge policy gaps to enable faster & more accurate art proofs while course-correcting high-value orders

Sourcing Manager

• May 2014 - Mar 2016

- Launched the Simplified Sourcing division, a new revenue stream for custom promotional products that fell outside the core product offering, winning business from McDonald’s, Reebok, Coca Cola and more

Account Executive

• Jun 2013 - Apr 2014

- Produced an average of 40 promotional product orders per week and fostered relationships with numerous client accounts