Experience

YOGABODY

• Spain
• Health, Wellness & Fitness
• 1 - 100 Employee

• • Jan 2019 - Present

  • Managing and executing marketing budget across multiple digital channels • Developing and executing search, social and other acquisition-based digital marketing channels’ strategies and tactics • Analyzing the sales process, identifying gaps, fixing and improving it, ensuring scalability • Managing day-to-day aspects of digital marketing campaigns, such as keyword bid adjustments, budget assignments, etc., to ensure optimal performance• Actively participating in testing new creatives, landing pages and marketing channels, to achieve continuous improvement• Managing CRM system and implementing marketing tools’ integrations • Monitoring and reporting on campaign effectiveness, with a specific focus on cost per acquisition, conversion rates, volume, retention, lifetime value and profit margin• Analyzing cross-channel attribution performance • Managing and training a team of 4 people Show less

• • Aug 2016 - Jan 2019

  • Managing an annual advertising budget of $2m. • Website traffic generation, lead generation and measuring the success of advertising campaigns• Cost-effectively scale paid acquisition on Facebook, Instagram, Google Adwords, Amazon• Achieving rapid growth while maintaining ROI• Tracking and analyzing data • Performance monitoring and providing weekly and monthly reports analyzing the main KPIs• Running A/B split testing for ad creatives and landing page optimization• Coordinating with affiliate partners• Managing social media influencers • Ad hoc reporting: web analytics, customer database, etc. Show less

• • Jun 2015 - Aug 2016

  • Creation and deployment of advertising campaigns - Google Adwords, Facebook Ads Manager and multiple remarketing platforms• Tracking and analyzing data • Providing weekly and Monthly reports analyzing performance in online advertising campaigns• Preparing SEO Monthly reports.• Running A/B split testing for Landing Page Optimization• Coordinating with affiliate partners• Ad hoc reporting: web analytics, customer database, etc.



Splendia

• Travel Arrangements
• 1 - 100 Employee

• Online Marketing Assistant

  • Dec 2014 - Jun 2015

  • Market research and analysis of customers and competition; • Weekly Newsletters to the database; • Promoting of hotels; • Shopbots & Price Comparators - verifying that third party websites are a correct match for Splendia properties; • Providing Weekly and Monthly reports analyzing Key Performance Indicators • Assisting to optimize Splendia campaigns in Google Adwords Platform; • Ad Hoc projects • Market research and analysis of customers and competition; • Weekly Newsletters to the database; • Promoting of hotels; • Shopbots & Price Comparators - verifying that third party websites are a correct match for Splendia properties; • Providing Weekly and Monthly reports analyzing Key Performance Indicators • Assisting to optimize Splendia campaigns in Google Adwords Platform; • Ad Hoc projects



PrimoCollect Receivable Centre

• Specialist in servicing portfolio of debt

  • May 2012 - Sep 2014

  • Negotiations with clients; • Legal and financial consulting clients; • Doing base of clients; • Formation and coordination of payment schedule. • Negotiations with clients; • Legal and financial consulting clients; • Doing base of clients; • Formation and coordination of payment schedule.



Unicredit Group

• Manufacturing
• 1 - 100 Employee

• Sales Department Manager

  • Nov 2011 - Apr 2012

  • Providing advices and customer service; • Selling of the main products and services; • Providing high quality customer service and consultancy. • Providing advices and customer service; • Selling of the main products and services; • Providing high quality customer service and consultancy.