Digital Campaign Manager

• Feb 2022 - Present

• Work closely to support the E-business Campaign Management including the development of digital strategies, marketing campaigns, media plans, and results metrics in areas such as e-mail marketing, SEO, PPC, Affiliate and Aggregator marketing for Saham Insurance, GTP, ORC Ghana, GhanaPay (GhIpps), Ghana Association of Banks, etc.• Planning, executing, managing, and optimizing end-to-end campaigns. Working with web agencies, their creative, account teams, and the E-commerce Campaign team to develop online campaigns that deliver results.• Building and delivering digital/Social media plans for new client opportunities using strategic insights and best practices.• Run and optimized paid social, search, programmatic display, lead generation, influencer management, and App campaigns for clients• Successfully run App campaign for GhanaPay to achieve 50k downloads in 3 months.• Successfully run programmatic display campaigns for The Ghana Association of Banks by reaching over 20 million impressions under a minimal budget in one month. • Periodically analyzed competitor activity and digital media landscape to garner consumer insights• Analyzed campaign performance data and shared interim and post-campaign reports to track progress and provide relevant insight and recommendations for future campaigns• Coordinated client interactions. Developing, growing, and maintaining relationships with internal and external teams through exceptional client service• Coordinating, and reviewing creatives designs to ensure accuracy of communication and design compliance per channel• Troubleshooting issues on all pre-production and live campaigns.• Developed campaign budget and provided monthly audit reports to partners and actualize bill/pay systems. Show less

Account Executive

• Jan 2021 - Present

• Build and maintain long lasting relationship between clients and partners • Coordinate internal and external resources to expedite project flow and delivery• Brief creative teams on project deliverables, timelines and expectations, Vendor / client negotiations• Digital marketing lead. run GDN and social media campaigns for Ecobank’s double salary promo, GhanaPay, Ghana association of banks, GTP etc.• Develop periodic brand/ project strategy, content for GTP, Predator, Devtraco plus, Beta malt, Lucozade, Ecobank, HD+ etc.• Manage brand influencers and coordinated with media houses on media buying • Develop media plans and budget for specific client campaigns e.g.; GhanaPay, Ecobank, Ghana association of banks, Predator Energy drink, GhanaPay etc. • Monitor and prepared monthly/ quarterly project report both digital and traditional• Spearhead community management on GTP, GhanaPay, GAB, InnovaDDB accounts.• Embarked on periodic market research to identify new opportunities • Project coordinator on internal projects e.g.: 2021 pink October events, 2022 Ruga Valley project. Show less

Account Manager

• Aug 2020 - Nov 2020

- Build and manage strategy, ideation and overall project scope - Write communication briefs, ensuring the integration of media and creative direction effectively. - Construct media plans with the input of online Marketing team - Develop strong, trusting relationships with clients and internal partners - Manage client relationships, expectations, grievances and provide excellent services and support - Provide leadership and support during execution - Provide campaign performance reporting and analysis Show less

Copywriter, Content and Digital marketer

• Mar 2020 - Jun 2020

Content creation for digital media (Instagram, Facebook, Twitter and YouTube) Write clear, compelling copy for various mediums (e.g.: blog posts, newsletters, emailers, print and magazines, radios etc.) Edit and proofread copy as needed Interpret creative direction and adapt briefs into copy concepts Collaborate with designers, marketing, PR and other professionals on large- and small-scale marketing projects (e.g. Email campaigns, landing pages, UX writing, SMS etc.) to develop a variety of content marketing materials Propose copy concepts and present underlying strategic thinking to business leaders Mange social media accounts, responses, messaging, overall engagement Develop digital strategies and communication plan towards prospective projects/campaigns. Conduct thorough research and interviews towards underlying briefs and projects Coordinate productions, pay -per click Advertising, online advertising, influencers etc. Show less

Digital Marketing Officer

• Jul 2019 - Mar 2020

Digital Marketing officer

• Aug 2018 - Aug 2019

Create content, digital strategy write copies and develop creative ideas/strategies/campaigns for brands (MoneyGram, Sharks, The Hahaha! Show etc.) prospective projectsManged client and 4Byte social media / email marketing and coordinated online advertisement pertaining projects and campaignsPartner with Executives/ Directors to establish project timelines and priorities and communicate those to the creative teamAssist in scoping project requests, determine needed resources and coordinate work assignments to creative teamResponsible for the day-to-day administration, job tracking and trafficking to appropriate creative resources and project ownersEvaluate and update internal systems to reflect shifting workload and initiatives (Trello, Slack etc) Show less