Experience

Decisionbox

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Executive Director

  • Jan 2017 - Present

  Director of Consultancy Services business, offering expertise to help organisations with the development of successful growth and engagement strategies; driving marketing performance improvement; delivering great campaigns & initiatives; improving sales and profits through new product development and product portfolio optimisation Director of Consultancy Services business, offering expertise to help organisations with the development of successful growth and engagement strategies; driving marketing performance improvement; delivering great campaigns & initiatives; improving sales and profits through new product development and product portfolio optimisation



Property Portfolio

• Construction

• Principal

  • Sep 2014 - Jan 2017

  Set up property investment portfolio in West London, aimed at delivering strong return from rental income as well as capital growth. After extensive market research, acquired my first property in 2015, determined all aspects of interior design and project-managed the refurbishment before securing tenancy contract, all within my target time-frame. Set up property investment portfolio in West London, aimed at delivering strong return from rental income as well as capital growth. After extensive market research, acquired my first property in 2015, determined all aspects of interior design and project-managed the refurbishment before securing tenancy contract, all within my target time-frame.



Red Tractor Assurance

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing

  • Jul 2006 - Jan 2011

  Red Tractor is the kite-mark designed to reinforce the reputation of the UK food industry. I designed and led the strategic marketing function to drive on-product use of the scheme's logo to increase consumer confidence and secure increased sales for quality British produced food.My transformational communications strategy for Red Tractor dramatically increased commitment to British produced commodity foods from all the major food retailers (including Tesco, Sainsbury's, ASDA, Morrisons and Waitrose), leading food processors (including Dairy Crest, Nestle Shredded Wheat, Ribena, Bernard Matthews), large public sector contract caterers (including Sodexo, Compass, Brakes), DEFRA Government ministers, influential NGOs and trade organisations such as the National Farmers Union. Within 3 years, I had doubled the market impact of Red Tractor to £10 billion of UK food supply.



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Strategic Marketing Manager

  • Jan 1997 - Jul 2006

  I held a number of senior management roles at the BBC, including heading up:BBC Group Marketing PlanningResponsible for optimising £38 million of BBC central marketing campaign development resources. I negotiated multi-million pound marketing services contracts and led the review and re-tender of the BBC media agency rosterBBC Group Marketing StrategyAccountable for the creation, development and implementation of pan-BBC strategic marketing initiatives.I led the marketing for the BBC’s cross-channel landmark broadcast of live music to celebrate the Millennium, with a major on- and off-air campaign on BBC One, BBC Two and all BBC network radio, online and outside broadcasts from music festivals across the UK, including Hyde Park, Manchester city centre, Glasgow and other major UK cities. I also directed the marketing of the BBC’s flagship live music event ‘Proms in the Park’ BBC Radio 2 MarketingI led the development of marketing strategy and campaign activity to re-position BBC Radio 2 from its old, rather out-dated image to a newly invigorated, mainstream radio station. My new targeting strategies recruited one million new listeners in just 12 months and resulted in BBC Radio 2 becoming the most listened-to radio station in the UK.BBC News Brand Strategy Responsible for leading the strategic development of BBC News branding



Twinings

• United Kingdom
• Food and Beverage Services
• 400 - 500 Employee

• U.K. Marketing Manager

  • Oct 1990 - Jan 1997

  I developed and implemented U.K. strategic planning and led the delivery of through-the-line marketing campaigns for all Twinings products to achieve increased market growth, share and profit targets. Whilst at Twinings, I achieved highest-ever brand performance in the tea sector despite an aggressive market entry by a major international brand. I planned and executed marketing strategies that increased overall sales revenue by 58% and increased Twinings’ market share to an all-time high level.I developed new revenue streams through product development. I re-imagined and re-launched Twinings herbal tea range in the UK, establishing the speciality tea category in the major multiples and more than doubling market share.



Britax Child Safety

• United Kingdom
• Manufacturing
• 300 - 400 Employee

• Product Manager

  • Mar 1989 - Oct 1990

  Responsible for the launch of an innovative new range of cycle accessory products and to assess new market development opportunities for increased revenue streams. Responsible for the launch of an innovative new range of cycle accessory products and to assess new market development opportunities for increased revenue streams.