Julia McClellan

Senior Content Marketing Manager at CircleCI
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area
Languages
  • English -
  • American Sign Language Limited working proficiency

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Matthew Osborn, MBA

Julia is a gifted marketer. At her time at Apruve, Julia contributed to our Inbound marketing strategy by managing an army of content writers, creating and executing long and short term content strategies, and contributing to company goals outside of her responsibilities. Julia is one of the most driven marketers I have ever worked with and has a personality that inspires.

Michael Noble

Julia knows her stuff. She managed, created and published a broad content strategy at Apruve that helped drive results and new customers our way. As a team player, she also supported and contributed to other areas across our marketing group every day.

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Credentials

  • Email Marketing Certified
    HubSpot Academy
    Jun, 2017
    - Nov, 2024
  • Inbound Certified
    HubSpot Academy
    Jun, 2017
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 300 - 400 Employee
    • Senior Content Marketing Manager
      • Aug 2022 - Present

    • Content Marketing Manager
      • Sep 2020 - Aug 2022

      Responsible for managing and producing multi-channel resources with SEO strategy, funnel awareness, and market needs at CircleCI. Strategizes new initiatives and works alongside the content team to run new campaigns.

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Writer
      • Oct 2019 - Sep 2020

      Managed and implemented a thorough content strategy for Perforce brand, OpenLogic, utilizing multiple content channels from email, webinar, blog, video, sales enablement, and more. Ran monthly editorial calendar with executive-level stakeholders to ensure brand direction aligns with sales and upper-management direction. Managed and implemented a thorough content strategy for Perforce brand, OpenLogic, utilizing multiple content channels from email, webinar, blog, video, sales enablement, and more. Ran monthly editorial calendar with executive-level stakeholders to ensure brand direction aligns with sales and upper-management direction.

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Content Marketing Specialist
      • Apr 2019 - Oct 2019

      Developing and implementing content strategy for Apruve. Managing multiple content channels ranging from video, social media, blog, and sales enablement. Responsible for efficiently using the content marketing budget and leading/maintaining SEO strategy. Creatively curating relevant multi-media resources for promotion. Striving to promote Apruve through PR outreach and influencer marketing. Developing and implementing content strategy for Apruve. Managing multiple content channels ranging from video, social media, blog, and sales enablement. Responsible for efficiently using the content marketing budget and leading/maintaining SEO strategy. Creatively curating relevant multi-media resources for promotion. Striving to promote Apruve through PR outreach and influencer marketing.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Coordinator, Digital Media
      • Apr 2018 - Apr 2019

      Strategizes, creates and manages digital media campaigns for Sparkhouse. Creatively curates content for target audiences through events, video and other mediums to build an engaged community. Helps to accelerate company goals through social initiatives. Focuses on executing digital media strategies to acquire new leads, build customer engagement and drive market awareness and sales.

    • Marketing Intern
      • May 2017 - Apr 2018

      Connected with several aspects of the business over the course of my internship. Worked in both email and social media marketing. Implemented several email campaigns and a testimonial campaign receiving feedback from customers. Took the role of project manager for the intern program's project.

  • Arza Jewelry
    • Greater Minneapolis-St. Paul Area
    • Social Media Marketing Coordinator
      • Mar 2015 - Aug 2016

      Social Media Marketing across multiple platforms for MN based jewelry designer. Point of Sale for Studio shows and events including Art A Whirl. Product fulfillment from online sales. Website updates including SEO, Meta tagging and addition of new products. Photography assistant for new product imagery. Social Media Marketing across multiple platforms for MN based jewelry designer. Point of Sale for Studio shows and events including Art A Whirl. Product fulfillment from online sales. Website updates including SEO, Meta tagging and addition of new products. Photography assistant for new product imagery.

  • Happy Warrior
    • Minneapolis, MN
    • Social Media Marketing Coordinator
      • May 2015 - Aug 2015

      Social Media Marketing Assistant for Happy Warrior client, Candice Wiggins (WNBA). Maintained social media including Official Facebook, Twitter and Instagram Accounts. Managed candicewiggins.com website and Blog. Maintained Ms. Wiggins event and game calendar including travel and appearances/interviews. Social Media Marketing Assistant for Happy Warrior client, Candice Wiggins (WNBA). Maintained social media including Official Facebook, Twitter and Instagram Accounts. Managed candicewiggins.com website and Blog. Maintained Ms. Wiggins event and game calendar including travel and appearances/interviews.

Education

  • University of St. Thomas
    Business Administration - Marketing Management, Entrepreneurship/Entrepreneurial Studies
    2015 - 2018

Community

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