Experience

Moontide Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Programmatic Buying Lead

  • Aug 2021 - Present



DSPolitical

• United States
• Political Organizations
• 1 - 100 Employee

• Senior Manager, Programmatic Trading and Media Planning

  • Jan 2020 - Aug 2021

  • Oversee a team of associates and ensure their campaigns are performing at or above company standards. • Serve as the primary contact for all PMP deals and work directly with publishers to negotiate rates.• Manage media planning and buying process, including RFPs, plan presentation, and execution, for large campaigns.• Execute successful acquisition campaigns and work directly with clients to offer suggestions for optimization• Implemented successful campaigns with measurement elements, including Analyst Institute studies

• Manager, Programmatic Trading

  • Jan 2019 - Jan 2020

• Senior Programmatic Trading Associate

  • Jun 2018 - Dec 2018

  • Trafficked advertising campaigns according to media plans and client requirements.• Carefully managed media budgets to ensure campaign performance and company profitability.• Trained and managed a team of six associates and two interns during the 2018 primary and midterm elections. • Ensured quality control for hundreds of digital campaigns amounting to over 20 million dollars in revenue during a major election cycle that met clients’ stated KPIs and objectives.• Assisted in the development of new business proposals and pitches• Served as client point of contact for large public affairs campaigns.

• Advertising Operations Associate

  • Aug 2017 - May 2018

  • Implemented and optimized programmatic advertising campaigns on a variety of Demand Side platforms• Adhered to strict standards in both technical and business processes and offered suggestions for improvements in best practices.• Created the concept for our Summer and Fall 2018 intern hiring process.• Conducted data analysis on audience segments and campaign performance and used findings to optimize campaigns



Safe Kids Worldwide

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Public Policy Intern

  • Sep 2016 - Dec 2016

  Safe Kids Worldwide is a global public health organization dedicated to preventable injuries in children, the number one killer of kids in the United States. Safe Kids works with an extensive network of more than 400 coalitions in the U.S. and partners with organizations in 25 countries around the world to reduce injuries from motor vehicles, sports, drownings, falls, burns, poisonings and more. Responsibilities: • Orchestrated the logistical planning and execution of annual Road Safety Summit with international breadth of sponsorship • Produced, edited, and disseminated communication deliverables outlining social media engagement and policy developments • Briefed senior leadership on Congressional dialogue following public health issues to inform organization’s strategic agenda



Tigercomm

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jun 2015 - Aug 2015

  Tigercomm is the leading cleantech/clean energy PR, marketing communications and public affairs firm that’s helped clients increase sales, build brands and secure fair policies that expand markets. They specialize in generating attention for companies through all types of communications channels using some of the best media, industry and government contacts in the business. Their services range from traditional media outreach to executing entire social media programs, and from media training for CEOs to developing whole communications program that support the client company’s growth. Responsibilities: • Consolidated a daily newsletter highlighting technology developments in the energy industry to inform firm’s project approach • Pitched 4+ real-time news stories following renewable energy; mapping out background research plan and editing final coverage • Created internal media material to increase firm branding initiatives, resulting in a 17% increase in website traffic and engagement



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Legislative Affairs Intern

  • Jan 2015 - May 2015

  • Facilitated the logistics of strategic partnership and agenda planning events by collaborating with a diverse group of stakeholders • Monitored constituent correspondence (phone, postage, and digital) and polling data analytics to inform office legislative agenda • Generated deliverables following commerce issues to support response channels for peer federal offices, media, and constituents • Facilitated the logistics of strategic partnership and agenda planning events by collaborating with a diverse group of stakeholders • Monitored constituent correspondence (phone, postage, and digital) and polling data analytics to inform office legislative agenda • Generated deliverables following commerce issues to support response channels for peer federal offices, media, and constituents



Sigma Kappa Sorority

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Vice President of New Member Education

  • Dec 2014 - 2015

  Sigma Kappa Sorority is a national women's organization. Their purpose is to provide women lifelong opportunities and support for social, intellectual and spiritual development by bringing women together to positively impact our communities. Responsibilities: • Led a large 175+ member chapter in planning programming that facilitated team-building, volunteerism, and personal growth • Worked with tri-level stakeholder map of fellow executives, administration, and membership on risk management initiatives • Coordinated a semester-long new member onboarding plan that promoted membership retention and four-year involvement



Laguna Cliffs Marriott Resort & Spa

• United States
• Hospitality
• 1 - 100 Employee

• Front Desk Attendant

  • May 2014 - Aug 2014

  Responsibilities: • Oversaw incoming and outgoing hotel reservation requests at a large-scale full-service resort during peak summer hours • Coordinated and consulted 100+ attendee guest events (weddings, galas, society functions, etc.) from planning to execution • Managed “Kid’s Club” summer curriculum, creating an engaging programming plan for guest children (ages 8-16) Responsibilities: • Oversaw incoming and outgoing hotel reservation requests at a large-scale full-service resort during peak summer hours • Coordinated and consulted 100+ attendee guest events (weddings, galas, society functions, etc.) from planning to execution • Managed “Kid’s Club” summer curriculum, creating an engaging programming plan for guest children (ages 8-16)