Experience

Marymount International School Rome

• Italy
• Primary and Secondary Education
• 1 - 100 Employee

• Elementary Educator

  • Oct 2013 - Present

  Certification:- Virginia License Elementary Education K-6 - American Heart Association - Heartsaver Emergency First Aid, CPR & AED- Child Abuse Recognition and Intervention Training Certification:- Virginia License Elementary Education K-6 - American Heart Association - Heartsaver Emergency First Aid, CPR & AED- Child Abuse Recognition and Intervention Training



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• European Brand Development

  • Oct 2011 - Oct 2013

  European Brand Development - Carte D’Or • Country & portfolio management for 10 WE countries in order to help the markets in sharpening their plans, growing & exploiting the regional synergies (after many years of decline, CDO is recording a +7,0% USG at European level) • Point of contact for the other Regions and the global team with the objective to identify repeatable models and growth opportunities, leveraging the global strategy• Strategy: definition and management of the medium/long term brand vision across Europe• Communication program for Carte D’Or: development and launch of the campaign “Dessert inspiration” from briefing to market implementation (TVC, POS, advertorials).• Digital: strategy and long term roadmap definition (the hub recently launched is now one the top performing UL websites)• Innovation/Renovation projects to increase the appeal/ competitiveness of the brand also identifying new trends and segments (e.g. Monoportions)

• Brand & Category Building Food - Knorr

  • Aug 2010 - Oct 2011

  Brand & Category Building Food (Italy) - Knorr• Brand and Project Management –manage complexity by setting priorities in limited time framework• Improve Marketing Mix to country needs working on relevant leverso Defined the right price positioning – covering all price tiersLaunch of “I Momenti Gourmet” covering white space in premium segmento Defined products relevant to local market Country specific launches “Le Cerealose” and “Segreti della Nonna” exploiting a large source of business – Cereal Soupso Development and execution of POS activities o Developed local campaign for “Le Cerealose”o Local definition of a new range architecture and implementation of a new pack propositions

• European Brand Development - Bertolli

  • Dec 2008 - Aug 2010

  European Brand Development - Bertolli• Brand and Project Managemento Spreads and Cooking Products Category & Savory New Categorieso Working together with Brand Builders/R&D/Customer Development counterparts to ensure all innovation, renovation and communication projects were effectively integrated o Specific Projects:Reactivated Bertolli SCC Business in UK after a significant share loss• 6 P Analysis to amend marketing mix through product reformulation, packaging relaunch, advertising campaign developmentLaunch of Bertolli’s first line extension after pasta sauces – Mealkits NL• Assuring continuity to team work and strongly contributing gate approvals through project timing tracking and team alignment sessions• Market research coordination: Kitchen Connects + Packaging Researches, Basis II, and design finalization• IBC brief & development of advertising campaign and coordination of new website