Experience

Ljungberg Fritzoe AB

• Sweden
• Wholesale Building Materials
• 1 - 100 Employee

• Product Manager Architect Products

  • Jan 2021 - Present

• Marketing Director

  • Aug 2018 - Present



Ljunghold AB

• Marketing specialist consultant Ljunghold AB and Board member Ljungberg Fritzoe

  • Feb 2019 - Present



Ljungberg Consulting

• Ghana

• Managing Director

  • Jan 2017 - Aug 2018

  Ljungberg Consulting is a marketing consultancy agency which offers the experience and high standards of an international marketing agency, tailored to meet the specific needs of the West African market. We understand that adaptation is not the key, but to build from the ground up clearly incorporating local culture. We advise both local and global organisations as to how they can achieve full potential within the region. We build and manage the marketing department of Scania West Africa from scratch since February 2017. Other clients includes SKF, GiZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit) and Sweden Ghana Medical Centre. Head of marketing behind the Women Moving the City Campaign - a joint initiative between Scania West Africa, GiZ, and GAPTE. Because women are better drivers than men, we decided to train 60 (a number that has increased to 73) women from scratch to drive the Scania BRT buses called Aayalolo. Show less



The One Event

• Accra, Ghana

• Client Services Director

  • Feb 2016 - Feb 2017

  The One Event, an award winning event management and PR agency based in Accra, Ghana. Established in 2006, a boutique agency that specializes in giving individualized attention to each client. Delivers the most inspirational, memorable and distinctive events and PR campaigns within Africa and the UK. Some of their clients are Vlisco, Anita Erskine, Philips. Responsibilities: Research and identify PR and event management new business opportunities for the agency, Develop and maintain a new business database, Update Agency credentials document, Attend new business meetings and Develop new business proposals for potential new clients. Show less



Gooh AB

• Stockholm, Sweden

• Marketing Director

  • Mar 2012 - Mar 2013

  Gooh, a part of the Lantmännen Group, is the leading player within chilled fast food in Sweden. Lantmännen is one of the Nordic area’s largest Groups within food, energy, machinery and agriculture. The Group, owned by 35,000 Swedish farmers, operates in 22 countries, has over 10 000 employees and a turnover of $ 6 billion in 2011. As Marketing Director and Product Manager at Gooh I am responsible for the complete life cycle of the product, as well as long term strategy and category development. Responsibilities includes Staff responsibility Marketing plan and budget New product development PR and marketing activities Trade campaigns and material Contact person for design, PR and advertising agencies Analysis in consumer and market data Marketing Intelligence, Consumer Trends For more info please see: http://www.gooh.se http://www.lantmannen.com/eng Show less



Midsona Sverige AB

• Sweden

• Product Manager Food & Beverages

  • Oct 2011 - Mar 2012

  Friggs, a part of the Midsona Group, is a leading FMCG company within the food retail industry on the Nordic market. Friggs is speci­alized in health foods. The company employs 305 people in Sweden, Norway and Finland and had a turnover of $ 158M in 2010. Friggs is the third largest brand within tea on the Swedish food retail market after Lipton and Twinings. As Product Manager at Friggs I was responsible for the product portfolio of tea, juice and rice cakes. Responsibilities Marketing plan and budget New product development PR and marketing activities In-store campaigns Contact person for design, PR and advertising agencies Market analysis in AC Nielsen Show less



Barilla Group

• Italy
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • May 2010 - Oct 2011

  Responsibilities: Key accountabilities includes to, together with colleagues in marketing, trade marketing and product development, ensure that Barilla develop in a satisfactory manner. The tasks are varied; implementation of brand and product strategies, responsibility for market reports and analysis of sales figures, project management of new launches and providing support to Barilla Nordic market team in the daily operations. Support of the executives in the daily operations. Show less

• Marketing Trainee

  • May 2009 - Apr 2010

  Responsibilities: Support of the executives in the daily operations. Project management. Business cases of new product launches. Production and presentation of various reports for the management in Italy as well as the Nordic countries. Responsible for presence in TV4 Förkväll. Results: Successfully managing various projects such as the development and launch of mobile applications, client events, managing FCR processes for product development resulting in profitability increases and being in charge of the marketing and trade presentations on regional sales conferences. Show less



Differ

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Brand Management Consultant / Internship

  • Jun 2008 - Aug 2008

  The Nordic region's leading management consultants within branding. Responsibilities: Client cases building brand platforms and project manager of Sveriges Grönaste Varumärke 2008. Results: The project was presented at a client seminar in Stockholm in October 2008 and included prominent guest speakers. The Nordic region's leading management consultants within branding. Responsibilities: Client cases building brand platforms and project manager of Sveriges Grönaste Varumärke 2008. Results: The project was presented at a client seminar in Stockholm in October 2008 and included prominent guest speakers.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Planner/Project parallell to full time studies

  • Mar 2008 - Jun 2008

  Responsibilities: Interpret information and compile a market strategy for Nokia. Results: Produced an analysis in a short amount of time that functioned as a guideline for the rest of the team. Responsibilities: Interpret information and compile a market strategy for Nokia. Results: Produced an analysis in a short amount of time that functioned as a guideline for the rest of the team.



Minnemalen

• Financial Manager/Parallell to full time studies

  • Oct 2006 - Mar 2008

  Day care centre with 10 employees and 34 children. Responsibilities: budget of 4,5 MSEK. Providing and interpreting financial information, monitoring performance, analyzing change and conducting risk assessment. Strategies and efficient cost reduction planning to ensure increase in profit while maintaining high standards in childcare. Results: increase in profit while still remaining high standards in childcare. Day care centre with 10 employees and 34 children. Responsibilities: budget of 4,5 MSEK. Providing and interpreting financial information, monitoring performance, analyzing change and conducting risk assessment. Strategies and efficient cost reduction planning to ensure increase in profit while maintaining high standards in childcare. Results: increase in profit while still remaining high standards in childcare.



Whyred

• Marketing Assistant/Project parallell to full time studies

  • Dec 2007 - Jan 2008

  Responsibilities: Analyzing markets and data, sales forecasting, marketing research and strategy. Results: produced an analysis in a short amount of time that served as the foundation of the firm's strategic planning as well as when CEO is reporting to board. Responsibilities: Analyzing markets and data, sales forecasting, marketing research and strategy. Results: produced an analysis in a short amount of time that served as the foundation of the firm's strategic planning as well as when CEO is reporting to board.