Experience

de Faire Medical

• Sweden
• Wellness and Fitness Services
• 1 - 100 Employee

• Global Chief Marketing Officer

  • Nov 2022 - Sep 2023

  Marketing strategy and execution in UK, Europe, US & APAC of a highly restricted category. • Product launch in the United Kingdom, USA and Europe • Expansion of product portfolio • Leading external agencies for operational implementation (D2C Operations, PR, Social Media, Google, Amazon) • Defining a benchmark marketing strategy • Leading the marketing and communication strategy per market (US, Europe, the UK, China, Japan, Singapore, North Macedonia… Show more Marketing strategy and execution in UK, Europe, US & APAC of a highly restricted category. • Product launch in the United Kingdom, USA and Europe • Expansion of product portfolio • Leading external agencies for operational implementation (D2C Operations, PR, Social Media, Google, Amazon) • Defining a benchmark marketing strategy • Leading the marketing and communication strategy per market (US, Europe, the UK, China, Japan, Singapore, North Macedonia, Hungary), ensuring compliance with local regulatory restrictions • Consulting B2B clients and resellers regarding the marketing strategy • Executing pilot marketing campaigns with measurement of success (PR, OOH, social media, events) • Defining strategies for B2B expansion Show less Marketing strategy and execution in UK, Europe, US & APAC of a highly restricted category. • Product launch in the United Kingdom, USA and Europe • Expansion of product portfolio • Leading external agencies for operational implementation (D2C Operations, PR, Social Media, Google, Amazon) • Defining a benchmark marketing strategy • Leading the marketing and communication strategy per market (US, Europe, the UK, China, Japan, Singapore, North Macedonia… Show more Marketing strategy and execution in UK, Europe, US & APAC of a highly restricted category. • Product launch in the United Kingdom, USA and Europe • Expansion of product portfolio • Leading external agencies for operational implementation (D2C Operations, PR, Social Media, Google, Amazon) • Defining a benchmark marketing strategy • Leading the marketing and communication strategy per market (US, Europe, the UK, China, Japan, Singapore, North Macedonia, Hungary), ensuring compliance with local regulatory restrictions • Consulting B2B clients and resellers regarding the marketing strategy • Executing pilot marketing campaigns with measurement of success (PR, OOH, social media, events) • Defining strategies for B2B expansion Show less



Bluelion Incubator

• Switzerland
• Information Technology & Services
• 1 - 100 Employee

• Marketing Expert & Lecturer

  • Oct 2022 - Dec 2022

  Marketing Training and Coaching for B2B tech start-ups. Marketing Training and Coaching for B2B tech start-ups.



Salt Mobile

• Switzerland
• Telecommunications
• 500 - 600 Employee

• Chief Marketing Officer Member of the Management Board

  • Oct 2020 - Mar 2022

  • Leading the Marketing Department with 25 employees (Budget: 25m): E-Commerce (Website and E-Shop), Product Management (Landline, Postpaid, Prepaid), Customer Value Management, Branding, and Campaign Management • Responsible for the brand presence across all Above-The-Line (ATL) and Below-The-Line (BTL) communication channels, ensuring brand conformity in accordance with guidelines and brand values • Developing, creating, executing, and coordinating all Point-of-Sale (POS) and… Show more • Leading the Marketing Department with 25 employees (Budget: 25m): E-Commerce (Website and E-Shop), Product Management (Landline, Postpaid, Prepaid), Customer Value Management, Branding, and Campaign Management • Responsible for the brand presence across all Above-The-Line (ATL) and Below-The-Line (BTL) communication channels, ensuring brand conformity in accordance with guidelines and brand values • Developing, creating, executing, and coordinating all Point-of-Sale (POS) and trade communication activities. Defining the annual program based on the Marketing Roadmap • Overall management of media planning and media purchasing • Strategic development of digital marketing and creative direction in new media (website, e-shop, intranet, social media presence) • Establishing a benchmark brand presence integrated with sales and service messages • Rebranding Show less • Leading the Marketing Department with 25 employees (Budget: 25m): E-Commerce (Website and E-Shop), Product Management (Landline, Postpaid, Prepaid), Customer Value Management, Branding, and Campaign Management • Responsible for the brand presence across all Above-The-Line (ATL) and Below-The-Line (BTL) communication channels, ensuring brand conformity in accordance with guidelines and brand values • Developing, creating, executing, and coordinating all Point-of-Sale (POS) and… Show more • Leading the Marketing Department with 25 employees (Budget: 25m): E-Commerce (Website and E-Shop), Product Management (Landline, Postpaid, Prepaid), Customer Value Management, Branding, and Campaign Management • Responsible for the brand presence across all Above-The-Line (ATL) and Below-The-Line (BTL) communication channels, ensuring brand conformity in accordance with guidelines and brand values • Developing, creating, executing, and coordinating all Point-of-Sale (POS) and trade communication activities. Defining the annual program based on the Marketing Roadmap • Overall management of media planning and media purchasing • Strategic development of digital marketing and creative direction in new media (website, e-shop, intranet, social media presence) • Establishing a benchmark brand presence integrated with sales and service messages • Rebranding Show less



Sunrise GmbH

• Switzerland
• Telecommunications
• 700 & Above Employee

• Senior Marketing Manager, Customer Value & Churn Management

  • Jul 2019 - Sep 2020

  Leading +20 cross-functional projects to reduce customer defection and increase CLTV creating incremental value of +2m per year.

• Marketing Manager, Customer Value & Churn Management

  • Mar 2017 - Jun 2019

• Customer Insights Specialist, Customer Value & Churn Management

  • Nov 2016 - Feb 2017



ZHAW School of Life Sciences and Facility Management

• Switzerland
• Education Management
• 100 - 200 Employee

• Scientific Associate, Sensory & Consumer Testing

  • Oct 2014 - Oct 2016

  Project management in sensory consumer research, R&D projects and lecturing.

• Scientific Assistant, Sensory & Consumer Testing

  • Oct 2011 - Sep 2014



LVA GmbH

• Austria
• Consumer Services
• 1 - 100 Employee

• Quality Inspector, Food and Pharmaceuticals

  • May 2009 - Aug 2011

  Monitoring and auditing food and pharmaceutical companies Monitoring and auditing food and pharmaceutical companies



Symrise AG

• Germany
• Food and Beverage Manufacturing
• 700 & Above Employee

• Diploma Student, Product Development Flavors

  • May 2008 - Apr 2009

  Developing a flavouring system for low-fat margarine that later was commercialized. Developing a flavouring system for low-fat margarine that later was commercialized.



esarom

• Austria
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Junior Quality Manager

  • Jul 2007 - Jun 2008