Head of Marketing

• Jan 2023 - Present

Director Marketing

• Aug 2020 - Dec 2022

Since 2017, StackFuel became one of Germany's leading e-learning provider for data & AI literacy, data science, software development, and business intelligence for individuals and corporate clients such as BMW, Mercedes Benz, or Telefónica Germany. With more than 50 employees, StackFue is located in Berlin and funded by seed investors and governmental projects. - Marketing department lead & part of the leadership team - Scaled the team from 1 to 10 marketers incl. leading, developing, and inspiring the marketing team members - Responsible for marketing strategy, hiring plan & budget - Responsible for driving growth through acquisition and retention, product marketing, brand management, and content production across all products and channels- End-to-end planning, execution, and monitoring of marketing campaigns through multiple channels e.g. offline marketing, events, content, SEO, email & lead nurturing campaigns- Implemented inbound and growth marketing incl. performance marketing, marketing automation and tracking from scratch - Took care of the website redesign (implementing Elementor) and corporate design update- Scaled the inbound marketing revenue from €0 to more than €500,000 in one year, and doubled inbound revenue in the first 6 months of 2022 (with stable CACs and CPLs)- Handled the strategic diversification from the B2B segment only to individuals and job-seekers as well (B2C), and the shift from a license-based to a subscription-based pricing model - Implemented Asana as a company-wide project management tool and OKRs as a quarterly goal system - Organized StackFuel's first scholarship "Women in Data" together with Telefónica Germany - Hosted StackFuel's first online conference "Data Literacy Day 2021" with more than 150 B2B deciders as guests- Organized StackFuel's biggest trade show @LEARNTEC 2022 with more than 70 square meters - Worked out the inbound SDR process and strategy Show less

Senior Marketing Manager

• Apr 2019 - Jun 2020

Forto (formerly FreightHub) is Europe’s first digital forwarder with more than 2,000 clients like home24, Viessmann or Miele. More than 240 employees in 9 offices raised the Series B of 30 Mio USD in May 2019. - leadership: 1 direct report, management of external editors, copywriters & designers, holt learning & grow sessions for the Growth team - brand marketing & PR: refined the corporate identity, rolled out new homepage, secured a consistent brand appearance, steered the whole rebranding process, execution of campaigns, creation and placement of press releases - content & social media marketing: increased organic search by 25%, ranked on Google page 1 for top SEO keywords, increased newsletter subscribers by 135%, 2x growth of LinkedIn followers, 2x growth of MAL sign-ups, implemented and executed a thought leadership; content and social media strategy, responsible for all content marketing and SEO activities (newsletter, blog posts, resources), roll-out of editorial calendar, creation of KPI-driven tracking sheets, negotiation and coordination of guest blog posts - email marketing: executed a account based marketing (ABM) campaign with average 60% open rate and 30% CTR by marketing automation with Pardot, revised all email templates for the marketing, SDR and sales crew - performance marketing: creation of SEA landing pages, development of a new sign-up funnel Show less

International Marketing Manager & Team Lead Design

• Aug 2016 - Mar 2019

orderbird is Europe's leading iPad POS system with more than 10,000 small & mid-sized restaurants in Germany, Austria, Switzerland & France. - brand management: developed & executed marketing strategies & image campaigns, built up the brand in France, strengthened the reputation on Google & comparison portals, refined the corporate identity, secured a consistent brand appearance - offline marketing: developed, wrote & executed print materials & cross channel campaigns, organized video or photo shoots - event marketing: organized trade shows, roadshows & events - marketing cooperations: METRO & Mastercard - project management: produced offline materials, managed logistical processes, suppliers & freelancers budgeting & controlling: brand & offline marketing budget - disciplinary team lead of visual designers: planned, managed, prioritized & supervised design activities - moderator for internal meetings & workshops Show less

Marketing Manager

• Sep 2015 - Aug 2016

Exordium is a full service agency for startups & SME’s in Germany, Austria, Switzerland & Liechtenstein, spanning industries from IT & finance to media, entertainment & retail. - brand management: created marketing and rebranding strategies with corporate identity & corporate design- project & account management for B2B & B2C clients or suppliers incl. budgeting & controlling- online, offline & SEO marketing: conceptualized & executed web designs, maintained CMS incl. On- & OffPage optimizations, created PowerPoint masters, corporate letters, brochures, success stories, mailings, advertisements etc.- public relations: wrote press releases, newsletters, interviews, advertisements; carried out media relations- social media marketing & Facebook advertising Show less

Working Student Marketing

• Dec 2014 - Sep 2015

Exordium is a full service agency for startups & SME’s in Germany, Austria, Switzerland & Liechtenstein, spanning industries from IT & finance to media, entertainment & retail. - brand management: created marketing and rebranding strategies with corporate identity & corporate design- project & account management for B2B & B2C clients or suppliers incl. budgeting & controlling- online, offline & SEO marketing: conceptualized & executed web designs, maintained CMS incl. On- & OffPage optimizations, created PowerPoint masters, corporate letters, brochures, success stories, mailings, advertisements etc.- public relations: wrote press releases, newsletters, interviews, advertisements; carried out media relations- social media marketing & Facebook advertising - copywriting & translating German/English- sales support: developed & executed sales strategies & customer presentations, cold calling Show less

Working Student for Marketing, PR & Sales

• Jul 2013 - Nov 2014

IMCo is the global leader for smart shelf technologies that reveal & prevent shoplifting right at the POS. Among the customers are Procter & Gamble, L’Oréal, dm drogeriemarkt or Kaiser’s Tengelmann. - brand management: redesigned corporate identity, developed & executed a branding & marketing strategy for IMCo’s product innovation “EasyGlide” - offline & online marketing: redesigned webpage, developed & executed product & image videos, created PowerPoint presentations, mailings & customer reports, organized trade shows - public relations: wrote press releases, carried out media relations - social media marketing: implemented & maintained XING, LinkedIn, YouTube, Google+ project management with customers, suppliers & agencies - sales support: developed potential analyses & sales strategies, supported with cold calling & mailings - copywriting & translating German/English Show less

Intern for Marketing & PR

• Jul 2013 - Sep 2013

Pickfein is a basket with delicious tastings from Berlin manufactures & a city map that helps customers to explore Berlin, including the manufactures on the route. - CRM marketing: selected, implemented & maintained new CRM system - sales support: cold calling - copywriting German - business development: worked out target group & potential analyses - public relations: wrote press releases, carried out media relations Pickfein is a basket with delicious tastings from Berlin manufactures & a city map that helps customers to explore Berlin, including the manufactures on the route. - CRM marketing: selected, implemented & maintained new CRM system - sales support: cold calling - copywriting German - business development: worked out target group & potential analyses - public relations: wrote press releases, carried out media relations

Working Student

• Dec 2011 - Aug 2013

Backoffice & Administration for university department “Part-time degrees” - CRM marketing: maintained & controlled student data - student services & governance: supported matriculation & official correspondence, acted as contact person - event marketing: organized & supported events Backoffice & Administration for university department “Part-time degrees” - CRM marketing: maintained & controlled student data - student services & governance: supported matriculation & official correspondence, acted as contact person - event marketing: organized & supported events

Intern Event Management & Communication

• Jun 2012 - Aug 2012

ExtraEnergy France is a non-profit association for the promotion of ebikes in France. - project management: created a conceptual guideline for the project management incl. recommendations for open source software - event management: created a conceptual guideline for events & trade shows incl. checklists, how-tos, project budgeting & list of potential suppliers, organized & executed ebike tours in France incl. on-site customer service - promotion: organized marketing & promotional activities - translating German/French Show less

Cashier

• Jul 2008 - Nov 2011

- customer service - cashier work - goods labelling & warehouse activities - customer service - cashier work - goods labelling & warehouse activities

Student Intern for Event & Project Management

• Jun 2006 - Jun 2006

- event & project management for the occasion „Christian Dior and his 100. birthday“ - copywriting French - translating German/French - event & project management for the occasion „Christian Dior and his 100. birthday“ - copywriting French - translating German/French