Experience

DR. VIVIEN KARL

• Germany
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Co-Founder & Managing Director

  • Jul 2022 - Present

  At VIVIEN KARL we create natural and science-based intimate care for women by women. We aim to educate people about intimate health and empower women to choose products that fit their needs. At VIVIEN KARL we create natural and science-based intimate care for women by women. We aim to educate people about intimate health and empower women to choose products that fit their needs.



ready2order

• Austria
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Brand & Communications

  • Jul 2020 - Jul 2022

  ready2order offers a modular POS and payment solution that enables small businesses to optimize and digitalize their processes. The functions range from a cloud-based POS system, mobile payments, customer and inventory management to advanced analyses. ready2order helps to keep the burden of administration for entrepreneurs as light and as quick to manage as possible. ready2order offers a modular POS and payment solution that enables small businesses to optimize and digitalize their processes. The functions range from a cloud-based POS system, mobile payments, customer and inventory management to advanced analyses. ready2order helps to keep the burden of administration for entrepreneurs as light and as quick to manage as possible.



International travel to explore the Americas and Asia

• Sabbatical

  • Jun 2019 - Jun 2020



WOW Tech Group

• Germany
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2017 - May 2019

  Led marketing unit of 4 by setting operational processes, growing industry knowledge and creating agency networks. Responsibilities included employee recruitment, onboarding and development interviews, budget creation and allocation Responsible for development and positioning of various global brands, including market research, brand strategies and corporate design Mapped out global product GTM strategies and ensured consistent brand visibility in retail and consumer-specific… Show more Led marketing unit of 4 by setting operational processes, growing industry knowledge and creating agency networks. Responsibilities included employee recruitment, onboarding and development interviews, budget creation and allocation Responsible for development and positioning of various global brands, including market research, brand strategies and corporate design Mapped out global product GTM strategies and ensured consistent brand visibility in retail and consumer-specific communication materials, from in-store presentations to digital assets Managed large scale branding and marketing campaigns, including a thought leadership campaign Conceptualized and managed brand and product photo productions by creating industry-disrupting design aesthetics Show less Led marketing unit of 4 by setting operational processes, growing industry knowledge and creating agency networks. Responsibilities included employee recruitment, onboarding and development interviews, budget creation and allocation Responsible for development and positioning of various global brands, including market research, brand strategies and corporate design Mapped out global product GTM strategies and ensured consistent brand visibility in retail and consumer-specific… Show more Led marketing unit of 4 by setting operational processes, growing industry knowledge and creating agency networks. Responsibilities included employee recruitment, onboarding and development interviews, budget creation and allocation Responsible for development and positioning of various global brands, including market research, brand strategies and corporate design Mapped out global product GTM strategies and ensured consistent brand visibility in retail and consumer-specific communication materials, from in-store presentations to digital assets Managed large scale branding and marketing campaigns, including a thought leadership campaign Conceptualized and managed brand and product photo productions by creating industry-disrupting design aesthetics Show less



My Molo GmbH

• Germany
• Events Services
• 1 - 100 Employee

• Part-time consultant: Marketing Communications Manager

  • Nov 2016 - Jun 2017

  Developed brand strategy and implemented marketing activities with focus on B2B partnerships Developed brand strategy and implemented marketing activities with focus on B2B partnerships



PIA UDG

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Communications Manager

  • Jan 2015 - Apr 2017

  Deputy lead of marketing team of 2 Accountable for development of UDG‘s brand book, ensured consistent and permanent corporate design & identity implementation in 12 locations (Germany & UK) Planned and executed UDG‘s communication and marketing strategies at fairs & events as well as creation of company’s first magazine and newsletter program Deputy lead of marketing team of 2 Accountable for development of UDG‘s brand book, ensured consistent and permanent corporate design & identity implementation in 12 locations (Germany & UK) Planned and executed UDG‘s communication and marketing strategies at fairs & events as well as creation of company’s first magazine and newsletter program



Deutsche Online Medien|fotokasten|myphotobook

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Mar 2014 - Dec 2014

  Created and realized 360° marketing campaigns in Europe Developed and managed new B2C customer acquisition programs

• Junior Marketing Manager

  • Nov 2012 - Mar 2014

  Supported B2B customers, such as White Label partners and couponing platforms by creating marketing materials and reports

• Werkstudent

  • Jun 2010 - Oct 2012