Experience

Wanderlust Careers

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Head of Intake

  • Sep 2021 - Present



Freelance

• Remote, United States / Australia

• Digital Marketing Specialist

  • Aug 2020 - Present

  -Strategize and implement social and search solutions for local businesses to support digital growth. -Set-up and optimize paid social media content campaigns. -Design and execute email marketing campaigns. -Analyze and report on marketing data including trends, web traffic patterns, and engagement. -Provide measurable results based on client objectives from awareness, lead generation and e-commerce sales -Strategize and implement social and search solutions for local businesses to support digital growth. -Set-up and optimize paid social media content campaigns. -Design and execute email marketing campaigns. -Analyze and report on marketing data including trends, web traffic patterns, and engagement. -Provide measurable results based on client objectives from awareness, lead generation and e-commerce sales



Unify

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Feb 2020 - Aug 2020

  -Set-up of paid social campaigns including Facebook/Instagram Ads Manager, LinkedIn, Snapchat, and Youtube. -Monitored daily campaign performance and optimization. -Managed social content calendar. -Primary liaison between clients and internal groups to ensure goals were clear, deadlines met, and campaign quality was to client’s satisfaction. -Set-up of paid social campaigns including Facebook/Instagram Ads Manager, LinkedIn, Snapchat, and Youtube. -Monitored daily campaign performance and optimization. -Managed social content calendar. -Primary liaison between clients and internal groups to ensure goals were clear, deadlines met, and campaign quality was to client’s satisfaction.



Crocmedia Pty Ltd

• Australia
• Media Production
• 1 - 100 Employee

• Client Service Manager

  • Nov 2018 - Feb 2020

  -Managed campaigns from start to finish, including strategy, content production, monitoring, and post campaign insights and analysis. -Project-managed activations before sporting events at Optus Stadium and RAC Arena. -Worked closely with the sales team to identify new business opportunities, strategize, and build proposals presented to potential clients. -Scheduled ad placements throughout our radio, television, print and stadium outlets. -Created content for radio and television segments, social media posts, and client newsletters.



Emerald Media Group

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Venture Media Relations Intern

  • Dec 2014 - Nov 2018

  -Build relationships and create strategic plans for clients in the Eugene community -Increase local businesses clientele -Assist in organizing events of up to 600 attendees -Build relationships and create strategic plans for clients in the Eugene community -Increase local businesses clientele -Assist in organizing events of up to 600 attendees



Santa Barbara News-Press

• Santa Barbara, California

• Contributing Writer

  • Oct 2007 - Oct 2011

  -Interviewed and wrote feature articles on local performers and current productions for the Lobero Theater Youth Spotlight section of the News-Press -Interviewed and wrote feature articles on local performers and current productions for the Lobero Theater Youth Spotlight section of the News-Press