Experience

Colegio Alemán Alexander von Humboldt, A.C.

• Mexico
• Education Administration Programs
• 100 - 200 Employee

• Administration Manager Campus Lomas Verdes

  • Mar 2017 - Present

  Responsibility for all administration areas of the Campus North from Preschool to Preparatoria including budget, finance, strategic and operational planning, process management, events organization, payments, logistics, school transport, external suppliers, maintenance, security. Responsibility for all administration areas of the Campus North from Preschool to Preparatoria including budget, finance, strategic and operational planning, process management, events organization, payments, logistics, school transport, external suppliers, maintenance, security.



Boege & Business

• Mexico
• Human Resources
• 1 - 100 Employee

• HR Consultant y Business Development

  • Feb 2016 - Feb 2017

  HR Consultant and Business Development in Boege & Business, which is a HR consultancy firm based in Mexico, with German management and know-how. Specialized, but not limited, to European companies with branches in Mexico, already established or in the starting up process. We work in all sectors of the private economy covering the entire country. Responsibilities: new business development, HR consultancy and executive search, as well as training and evaluation of executives through leadership workshops, coaching and assessments. Show less



Ilusion, Grupo Diltex

• Mexico
• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing Manager

  • Mar 2015 - Dec 2015

  Planning and development of all marketing strategies and advertising campaigns for the brand in all distribution channels and countries (Mexico, CAM and US), as well as on and offline. Strategic planning and brand positioning of the brand Ilusión. Definition of brand strategy for digital media and social networks, including content and media. Management of public relation and media events, as well as planning and execution of the public relation strategy. Development and execution of the annual marketing and media plan. Supervision that all communication efforts are following the brand strategy in all media, countries and distribution channels. Show less



MediaMarktSaturn

• Germany
• Retail
• 700 & Above Employee

• • May 2010 - Jun 2014

  Management and production of the annual marketing campaign, which was the roof campaign for all national marketing actions on national and local level, together with the advertising agency. Coordination of agencies. Development of the creative strategy of advertising campaign. Media: TV and radio spots, print, outdoor advertising, online and point of sale. BTL and ATL advertising. TV commercials’ production. Brand strategic planning & Brand positionig, development and putting into practice of the national marketing plan, including control of budget. Special promotions and visual merchandising in stores. Advertising campaign production for new store openings and for online shop launch. Contact person between online shop and marketing department in order to coordinate all marketing actions. Supervision of social networks’ marketing activities. Event organization on national basis Show less

• • Mar 2007 - Apr 2010

  As part of the Marketing Department of Media Markt Spain, I was responsible for Media Planning Area. I focused in successfully putting into practice all advertising activities. Coordination of advertising actions on national level with advertising agencies, media and stores on national level. Negotiation with media and production companies on a national basis. Elaboration of media plans and media strategy. I approved advertising campaigns and controlled corporate image of the brand. I negotiated with printing companies and managed all processes related with them. New store openings: development of media strategy in order to raise awareness on the new Media Markt store. Show less

• • Jan 2005 - Feb 2007

  I managed, coordinated and assisted all the stores’ advertising and marketing needs. Intermediary between stores, advertising agencies, media and production companies always focusing that all advertising actions are working out successfully. I was responsible for Media (print, radio, outdoor advertising) negotiation, reservation and booking. I coordinated delivery timings with printing and production companies, media and advertising agencies.



Netmaps Cartografía SA

• Barcelona y alrededores, España

• International Sales Representative JR.

  • Jul 2004 - Jan 2005

  Digital cartography company based in Barcelona. Responsible for development of the German market: market investigation, new client attraction, assistance to international fairs and exhibitions, coordination of production department with final costumer, actualization of digital content. Digital cartography company based in Barcelona. Responsible for development of the German market: market investigation, new client attraction, assistance to international fairs and exhibitions, coordination of production department with final costumer, actualization of digital content.



F & F Qualitätsprodukte SA

• Barcelona y alrededores, España

• Export and Marketing Assistant

  • Mar 2003 - Sep 2003

  Company based in Barcelona,which is dedicated to the import-export business of specialized spirits. Company based in Barcelona,which is dedicated to the import-export business of specialized spirits.