Experience

Helen of Troy

• United States
• Manufacturing
• 700 & Above Employee

• Digital Marketing Manager - Home Environment

  • Jul 2017 - Present



Children Across America

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Director of Marketing & Public Relations

  • Nov 2020 - Present



Self-employed

• Digital Marketing Consultant

  • Apr 2017 - Jun 2017



AmericasMart Atlanta | ANDMORE

• United States
• Wholesale
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Sep 2016 - Mar 2017

  ● Work seamlessly with cross functional teams to leverage new and existing digital resources to increase buyer and exhibitor awareness and engagement with AmericasMart. ● Navigate technical challenges and marketing opportunities to maintain industry dominance and influence customer behavior.● Optimize and grow through performance analysis, testing, customer segmentation, website optimization and SEO of digital products.● Develop performance and training plans for digital team members. ● Manage team responsible for digital marketing programs, serving as subject matter expert of email, web and app strategy, while measuring KPI and ROI.● Leverage data platforms and analytical insights to optimize marketing mix and maximize the efficiency of spend, by recommending appropriate investment by digital media channel, based on modeling and ROI analysis.● Product manage updates to the CMS in collaboration with vendor partners.● Deploy a strategic framework in line with Marketing’s Strategic direction for managing channels, with an understanding for cross-channel impacts and interactions.

• Digital Campaign Manager

  • Aug 2015 - Aug 2016

  • Evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database and email marketing best practices, A/B tests, and effective use of the available tools.• Capture marketing campaign requirements through close collaboration with marketing partners.• Work alongside the digital team to analyze campaign data and develop strategic recommendations including sequencing, cadence, and frequency of emails across campaigns and customer segments.• Provide marketing support, including set-up and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns in HubSpot.• Design, code, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goals.• Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of campaign execution, as required.• Review all email campaigns to ensure compliance with applicable laws (CAN-SPAM Act) and privacy policies.



Monitor Global Outlook

• United States
• Information Services

• Marketing Manager

  • Jul 2014 - Jul 2015

  ● Manage campaigns and projects using Marketo and Salesforce, while ensuring alignment, integration and consistency between all teams and departments. ● Develop understanding of key competitors, customer profiles and their purchasing habits. ● Optimize cross-platform digital experiences to maximize revenue, increase subscription and newsletter database size, and monitor CTR’s, KPI’s and OR’s. ● Develop partnerships with investment corporations to sponsor events. ● Manage campaigns and projects using Marketo and Salesforce, while ensuring alignment, integration and consistency between all teams and departments. ● Develop understanding of key competitors, customer profiles and their purchasing habits. ● Optimize cross-platform digital experiences to maximize revenue, increase subscription and newsletter database size, and monitor CTR’s, KPI’s and OR’s. ● Develop partnerships with investment corporations to sponsor events.



The Christian Science Monitor

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Web Support Developer, Project Manager, Writer

  • Feb 2013 - Jul 2014

  ● Led and provided input in digital marketing/strategy sessions on digital product initiatives. ● Worked with online advertising, analytics, and editorial team to increase web traffic and visibility. ● Managed and supported redesign of csmonitor.com and redesign of digital publications and products. ● Worked with cross-departmental teams and third-party vendors to coordinate, plan, build and optimize digital products to maximize user experience and revenue. ● Writer for Sports section.



eBay Enterprise Marketing Solutions (formerly e-Dialog)

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Project Developer, Team Lead

  • Nov 2007 - Feb 2013

  ● Lead discovery sessions for various marketing and technical clients, while capturing and documenting technical business requirements and developing solutions to fulfill current and future marketing and analytic needs. ● Work with Project Managers, Client Service Managers, Database Programmers and Business System Analysts to on-board new clients. ● Build and support transactional email messages for all GSI Commerce, Inc. and eBay clients by analyzing provided HTML assets and revising code where necessary to integrate with internal tools and enhance campaign render-ability across a wide range of e-mail clients, mobile devices and tablets.● Write clear and concise documentation to support client training efforts and conduct client and internal trainings both on- and offsite.