Sr. Director of Marketing and Sales

• Sep 2021 - Present

• Develop and implement innovative sales and marketing strategies, opening multiple domestic & international accounts and revamping DTC approach. • Spearhead all aspects of a complex company re-branding, including designing and launching a new website with improved UI and UX. • Optimize website performance by troubleshooting all technical issues with the website, apps, checkouts, etc., and promptly updating all web pages. • Assess business needs and develop strategic solutions while supporting packaging initiatives, including sourcing new suppliers, arranging logistics for fulfillment, shipping and import, and conceptualizing new packaging. Show less

Director of Marketing & Sales

• Feb 2020 - Sep 2021

• Launched the company's marketing and customer service department, implementing core processes and procedures and revamping digital advertising, social media, email marketing, creative approach, and all customer-facing elements. • Developed strategic sales and marketing objectives and devised the overall marketing business plan.• Incorporated a strategic infrastructure and procedures to sustain the success of the sales funnel. • Monitored customer, market, and competitor activity and provided feedback to leadership while integrating findings into the marketing and sales plan. • Designed and monitored email campaigns aligned with brand guidelines, ensuring uniform branding among all social media platforms and email outreach. Show less

Retail Account Manager

• Feb 2019 - Jan 2020

• Managed all aspects of the company's relationship with prestigious retailers. • Built and maintained strong relationships with a diverse range of partners to ensure brand success. • Assisted in onboarding new retailers and trained all partners on products to maximize knowledge.

International Sales Manager

• Oct 2017 - Sep 2018

• Developed relevant targets and performance plans while expanding and managing existing international and national territories. • Coordinated the operations of the sales department by establishing goals and monitoring volume, determining sales potential. • Forecasted and managed buy-in for the national retailers (Bloomingdale’s, Neiman Marcus, Bergdorf Goodman) and contract buy-in for international distributors and retailers. • Developed relevant targets and performance plans while expanding and managing existing international and national territories. • Coordinated the operations of the sales department by establishing goals and monitoring volume, determining sales potential. • Forecasted and managed buy-in for the national retailers (Bloomingdale’s, Neiman Marcus, Bergdorf Goodman) and contract buy-in for international distributors and retailers.

Marketing, Sales and Business Development Manager

• 2013 - Oct 2017

• Planned and developed the marketing and sales direction and strategy while managing high-level budgets, evaluating sales performance, and determining annual profit plans by forecasting and devising sales quotas. • Created and managed inbound and outbound marketing campaigns to generate new business and designed unique marketing and branding offers. • Planned and developed the marketing and sales direction and strategy while managing high-level budgets, evaluating sales performance, and determining annual profit plans by forecasting and devising sales quotas. • Created and managed inbound and outbound marketing campaigns to generate new business and designed unique marketing and branding offers.

Marketing Coordinator

• Aug 2015 - Aug 2016

• Managed inbound and outbound marketing campaigns to help generate new business and support partner and sales teams. • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. • Contributed to relevant blogs, conferences, and events to increase brand awareness. • Managed inbound and outbound marketing campaigns to help generate new business and support partner and sales teams. • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. • Contributed to relevant blogs, conferences, and events to increase brand awareness.

Market Development Intern

• Aug 2012 - Jul 2013