Experience

HUFF & Co.
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Director Of Public Relations

  • Jan 2022 - Present

Jackson Spalding
• United States
• Public Relations and Communications Services
• 100 - 200 Employee
• Public Relations Specialist

  • Jun 2021 - Dec 2021


Atlanta Ballet

• United States
• Performing Arts
• 1 - 100 Employee

• Director Of Public Relations

  • Aug 2017 - Sep 2021

  - Serving on executive leadership team as division head responsible for the creation and implementation of public relations strategy for Atlanta Ballet and its Centre for Dance Education, including professional dancers, performances, programs, fundraisers, special events and community engagement programs - Elevating brand awareness by securing high level placements in print, broadcast and online media by proactively pitching local, national and international press outlets- Supervising social media manager’s strategic delivery of earned, owned and paid media, resulting in increased engagement, lead generation, ticket sales and donations- Developed and oversaw public relations strategy for all internal and external communications introducing Atlanta Ballet’s first new Artistic Director in more than 20 years -Created and executed integrated public relations campaign to promote the world premiere of Atlanta Ballet’s first new production of The Nutcracker in more than two decades- Providing proactive solutions to crisis management issues and delicate matters impacting public perception; tailoring specific messaging according to internal (i.e. dancers, staff, Board of Trustees) and external (i.e. media, stakeholders, general public) audiences Show less

• Public Relations Manager

  • Mar 2016 - Jul 2017



The Reynolds Group, Inc.

• Public Relations Manager

  • Apr 2014 - Mar 2016

  - Creating and implementing targeted comprehensive public and media relations, social media strategies and marketing initiatives for clients within the culinary and lifestyle industries - Securing consistent press placement across digital, print and broadcast platforms locally, regionally and nationally for high profile clientele, including James Beard Award-nominated chefs, celebrity restaurateurs and large-scale, regional events - Managing restaurant communication, sponsorships, media relations, marketing activations, event planning and design production for eight annual Atlanta-area Restaurant Weeks - Coordinating interviews and photo opportunities to connect clients with desired audiences - Cultivating valuable and beneficial relationships with local organizations and professional groups to drive market visibility and awareness towards clients, when relevant - Participating in ongoing marketing and editorial research to stay informed about industry trends, ultimately leading to press, awards and recognition opportunities - Leading all client communication including real-time updates, status calls and in-person meetings Show less



TourGigs

• United States
• Entertainment Providers
• 1 - 100 Employee

• Production

  • 2012 - Dec 2013

  -Serving as Producer and/or Production Assistant at large live concert events -Serving as Producer and/or Production Assistant at large live concert events



Blastro Networks

• United States
• Musicians

• Content Director & Social Media/Promotions Coordinator

  • Sep 2010 - Dec 2013

  -Managing daily video and editorial features for leading independent rock music video/live concert production brand (Roxwel) -Promoting exclusive original content, artist interviews and festival coverage through editorial content, press releases and social media -Creating and sending weekly newsletters to more than 250,000 industry subscribers -Launching social promotions, advertising and contesting platforms -Coordinating media requests and production schedules for live interviews and show coverage -Hosting live artist interviews -Maintaining relationships with bands, labels, publicists and management -Keeping up with current and future trends in music, entertainment, PR and social media Show less



C3 Presents - Austin City Limits Music Festival

• Media Production

  • Oct 2010 - Oct 2010

  -Served as mediator between artists and media onsite at leading music festival -Developed marketing analysis presentation to measure post-festival campaign success for ACL and Lollapalooza Music Festivals -Served as mediator between artists and media onsite at leading music festival -Developed marketing analysis presentation to measure post-festival campaign success for ACL and Lollapalooza Music Festivals



Juice Consulting, LLC

• United States
• Hospitals and Health Care

• Public Relations Intern

  • Nov 2009 - Jul 2010

  -Pitched events, interviews and story ideas to Austin and Houston media for company's creative clientele -Conducted media and other related research to reach maximum audience -Organized media coverage for and assembled client press kits -Pitched events, interviews and story ideas to Austin and Houston media for company's creative clientele -Conducted media and other related research to reach maximum audience -Organized media coverage for and assembled client press kits



Athens Blur Magazine

• Advertising Intern

  • May 2009 - Aug 2009

  -Contributed to ad sales, distribution and promotion for local publication -Recommended creative concepts for potential advertisers -Contributed to ad sales, distribution and promotion for local publication -Recommended creative concepts for potential advertisers



Media Solutions

• India
• Design

• Media Planning/Buying Intern

  • May 2008 - Aug 2008

  -Assisted in research and development of media plans -Handled insertion orders, point-of-views and client relations -Assisted in research and development of media plans -Handled insertion orders, point-of-views and client relations