Julia Baranovsky
Design Lead & Production Manager at Rethink Sustainability Initiatives (RSI)- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
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Hebrew Native or bilingual proficiency
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Ukrainian Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Google Ads Search Certification
GoogleFeb, 2020- Nov, 2024 -
Google Analytics Individual Qualification (GAIQ)
GoogleFeb, 2020- Nov, 2024 -
Accessibility for Ontarians with Disabilities Act (AODA) Training
OSG -
OSLT Business – Entrepreneur/Sales & Marketing
George Brown College
Experience
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Rethink Sustainability Initiatives (RSI)
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Canada
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Think Tanks
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1 - 100 Employee
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Design Lead & Production Manager
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Aug 2021 - Present
Multi-media, creative direction and visual design Multi-media, creative direction and visual design
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Self Employed
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Graphic Design
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700 & Above Employee
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Visual & Graphic Designer | Creative Strategist
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Jul 2016 - Present
Conducted creative and business strategy meetings with clientele and creative teams in order to cultivate viable, useful and efficient solutions. Actively researched industry trends to bring new ideas and applications to my clients. Developed creative briefs and strategies, information architectures, prototypes, design concepts and production guidelines. Worked in collaboration with back-end development teams on interface functionality including delivering design docs and supporting design implementation via CSS coding. Designed and maintained clients’ websites from concept and development to full maintenance including but not exclusive to: updating content, creating e-commerce variations and writing merchandise descriptions through Content Management Systems (CMS). Researched new technologies, software packages and plug-ins for use in WordPress, Wix and similar platforms. Consulted clientele on marketing campaigns on how to utilize web analytics and identify SEO and SEM tactics in order to maximize their ROI. Managed the entire creative process, formated presentations, proposals, interactive forms and PDFs among other projects as per clients’ requirements. Successfully and effectively directed and implemented all facets of corporate identity for various clients from inception to final product. Designed infographics for museum exhibitions. Photographed, retouched, colour corrected and optimized products’ photo shoots based on client needs. Provided quality assurance and brand consistency for all materials. Show less
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OPTIMUM Creative Branding & Advertising
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Tel Aviv, Israel
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Art Director and Senior Graphic Designer
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Jun 2011 - Oct 2015
Represented the team at meetings with executives in order to set project goals and milestones. Conceptualized and designed omni-channel multilingual marketing campaigns for the retail, technology, fashion and food & beverage industries. Designed and oversaw implementation of dynamic print ads, point of purchase pieces, marketing proposals, digital screens, web assets and more. Coordinated with and between team members, public relations, manufacturers and third party vendors to oversee and execute various projects. Designed fresh and innovative solutions within the client’s budget and timeline, often exceeding their expectations. Was responsible for developing new brands and brand guidelines as well as maintaining and strengthening existing ones. Conducted art direction and conceptualization photo shoots within food and fashion industries among others. Designed more than 15 lines of packaging brands, including foods, house-ware, fashion and more with a total exceeding 100 individual items. Show less
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Shoval Group
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Haifa, Israel
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Graphic Designer
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Feb 2011 - May 2011
Designed and developed visual language for a phone book used to advertise local businesses. Managed and coordinated the design and production of various projects. Reviewed and approved 3rd party vendor assets. Branded small businesses and designed ads. Designed and developed visual language for a phone book used to advertise local businesses. Managed and coordinated the design and production of various projects. Reviewed and approved 3rd party vendor assets. Branded small businesses and designed ads.
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Aloney Universe
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Haifa Area, Israel
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Graphic Designer
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Sep 2010 - Jan 2011
Developed designs, created marketing templates and built mock-ups for sales materials such as presentations, case studies, white papers etc. Maintained lines of communication and executed design concepts for clients in Israel, The United States and France. Managed archive of all image assets and project backups. Processed files for specialty printing and finishes. Was part of a team that was responsible for developing a web based platform for self service design and print preparation. Show less
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Barak Group
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Haifa Area, Israel
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Freelance Graphic Designer
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Sep 2008 - Dec 2010
Operated as in-house graphic designer for a group of engineers and manufacturers of tubular motors, customized electric roller shutters and awnings. Developed concept and design for the company’s print production needs, including marketing brochures, flyers, catalogs and branded promotional products. Created special materials: creative illustrations, technical drawings for patent applications, diagrams and infographics. Photographed the product pack shots and on-site installed production. Show less
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013 Netvision
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Israel
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Technology, Information and Internet
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700 & Above Employee
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Special projects associate and Senior technical support representative
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2003 - 2006
Collaborated with a cross-functional team of software developers, quality assurance engineers, various departments representatives and a product manager in order to create excellent User Experience and increase efficiency for company’s web based Human Resource Management System (PeopleSoft based, CRM, billing, knowledge base and analytics). Performed user testing looking beyond testing scripts and evaluated the product as an experienced user. Created effective test cases based on critical user tasks and indicated weak points in the product that required improvement in User Experience. Employed initiative and proactive attitude in order to troubleshoot pain points in the user journey that resulted in technical support department’s smooth system upgrade. Developed scenario modules for technical support representatives to be used in the company’s knowledge base. Developed training aids including training handbooks, demonstration models, visual aids and reference materials. Facilitated training for more than 300 personnel. Investigated and solved technical issues while handling customer relations in accordance with company policies. Show less
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Education
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2019 - 2020
OCAD University
User Experience (UX) Design and Development Skills -
2006 - 2011
The Neri Bloomfield Academy of Design and Education
Bachelor's degree, Graphic Design and Visual Communications
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