Experience

PT Interbat

• Pharmaceutical Manufacturing
• 300 - 400 Employee

• • Apr 2023 - Present

• • Feb 2021 - Apr 2023

  Awarded as “Best Brand Executive” in 2022.Brand responsbilities:- Physiomer (nasal wash for family)- Motherlove (natural & organic products in maternal care and babies-toddlers range)Job responsibilities:- Develop and executes brand strategic & communication plan across all platform (omnichannel) , from raising the awareness to creating the demand, by implementing hybrid marketing activities, such as:• Planning & monitoring consumer activation in various channels (hospitals, schools, store outlets, malls, expos, playgrounds, learning clubs, communities, etc), and the activity effectively contribute >50% to sales value.• Creating educational tools to support the sales force.• Cross-consumer through brand collaboration with partners.• Actively educate the market through hybrid channels, such as live in social media & e-commerces, webinar, and offline talkshow in expos.• Building story board & ensure the brand key message through YouTube Ads, we gained 5.9mio targeted audiences.- Preparing new product launching from market insights, to develop the brand essences, marketing plan & strategics, and coordinating with all parties related.- Work closely with sales team to convert the demand into sales, such as:• Develop and execute effective promotional programs.• Monitoring stock & product distribution.- Giving strategic direction such as key messages & campaigns to digital & design team, with that coordination, the positive results:• Motherlove's first year launching, successfully achieved 10.816 organic followers, and reached 15mio accounts on Instagram.• In Physiomer, these 2 years we gained +154% incremental followers & reached 116mio accounts on Instagram.With all that strategic plan & coordination, positive result has shown, sales growth >230% in FY20 vs FY21. Show less



Cordlife Indonesia (PT. Cordlife Persada)

• Indonesia
• Biotechnology Research
• 1 - 100 Employee

• • Mar 2020 - Feb 2021

  - Continuing the previous role, by upgrading skills in brand activation and digital marketing:• Launched two storytelling-ads and engaging >15% with our social media’s followers.• New channel learning through TikTok hype, and successfully reached 10x higher rate than the average number in our social media platform.• Improving digital marketing capabilities, by coordinating closely with headquarter in running google ads and retargeting audiences, and analyze the result to maximize the activity.• Flexible & agile due to pandemic volatile & uncertain situation, by leading various online awareness events, from local scale webinars to national scale online festival, thus making us being the very first healthcare company to create such online festival.• Broaden the market through partnership & brand collaboration.These activities showed positive results such as, leads growth has increased by 45% from FY19, and the conversion ratio from leads-to-sales has been at a positive rate.- Brand champion for the company’s new service, DNA testing, by implementing the company’s strategies to all platform and channel. Show less

• • Feb 2019 - Mar 2020

  - Implementing strategies to leverage the brand awareness of company’s campaign & services through ATL & BTL, and responsible in providing leads to sales team by:• Developing and leading digital marketing, trough social media content creation, digital activations, and digital ads (IG & FB Ads).Positive results has shown such as the increasement of the digital engagement rate from low to good, and digital conversion ratio from leads to sell-out hit up to 11%, higher than the whole national that only hit 6% in total. • Concepting, leading, and executing offline events & consumer expos. In 2019, 3 biggest yearly mother-baby expos and five talkshows were successfuly held in 3 big cities such as Jakarta, Medan, and Denpasar, and achieved total >1000 leads and giving 10% of contribution to national total leads.- Cost effiency by developing a new simplified POSM that will help the sales team to inform the whole company’s services to laypeople. From the tool implementation, almost 50% of the company’s POSM costs has decreased.- Company’s change agent that has responsibilities in emphasize the corporate’s values through a creative internal programme. Show less



Trisakti School of Management

• Indonesia
• Education Administration Programs
• 1 - 100 Employee

• Marketing Assistant

  • Mar 2016 - Dec 2018

  - Execute the strategies to leverage the brand awareness to high school students in Indonesia. - Negotiating, complain handling, and also did the administrative things. - Event implementation, from handling the event participants to funding by sponsorship. - Social media content creator. - Head of confirmation, social media, and event sponsorship team. - Execute the strategies to leverage the brand awareness to high school students in Indonesia. - Negotiating, complain handling, and also did the administrative things. - Event implementation, from handling the event participants to funding by sponsorship. - Social media content creator. - Head of confirmation, social media, and event sponsorship team.