Julia Amorim

Vice President of Image Awards at FPRA Orlando Area Chapter
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Orlando, US
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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Bio

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Carlos Valdez, Ph.D.

I am delighted to recommend Julia Amorim. I have known Kenya since 2022 because she is a student in my Sales and Marketing Strategies graduate course at the University of Central Florida. As her instructor, I have observed that Julia is a multi-tasking student with solid time management capabilities and excellent teamwork. She is a high-performance student. I highly recommend Julia she is a UCF Integrated Business Master's student with great potential. I know she has a bright future in front of her.

Michael Duca

Julia is a self-driven individual who shows her leadership and organizational skills on a daily basis. Having watched in person how she is able to command a classroom and deliver material is second to none. She would be a valuable asset to any company lucky enough to bring her on. She is a self-starter and continues to strive for excellence.

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Credentials

  • Business-to-Business Sales
    LinkedIn
    Oct, 2022
    - Oct, 2024
  • Microsoft Office Specialist: Excel Associate (Office 2019).
    Microsoft
    Oct, 2022
    - Oct, 2024
  • Persuasive Selling
    LinkedIn
    Aug, 2022
    - Oct, 2024
  • Branding Aplicado
    Ana Couto
    Apr, 2022
    - Oct, 2024
  • Inbound Marketing
    HubSpot
    Jul, 2020
    - Oct, 2024
  • Content Marketing Certification
    HubSpot
    May, 2020
    - Oct, 2024
  • Google Analytics
    Google
    May, 2020
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Mar, 2019
    - Oct, 2024
  • Lifeguarding/First Aid/CPR/AED
    American Red Cross
    Jun, 2017
    - Oct, 2024

Experience

  • FPRA Orlando Area Chapter
    • United States
    • Vice President of Image Awards
      • Jul 2022 - Present

      The Vice President of Image Awards for the FPRA Orlando Area Chapter is responsible for organizing, planning and promoting the Chapter’s annual Image Awards program and event by educating Chapter members on the entry process and encouraging participation. The annual Image Award program recognizes outstanding public relations programs and practitioners in the Orlando Area community and is open to both members and non-members of FPRA Orlando. • Work with Chapter leadership to plan and execute the annual Image Awards event, including event logistics, theme, promotion and the overall judging process.• Educate and encourage entry participation within the Chapter membership via Image Award workshopevents, scheduled Chapter-wide communications and more.• Partner with Treasury board members on maintaining designated event budget, sending timely payments to vendors and documenting other event expenses, as needed.• Partner with the Vice President of Sponsorships to secure event sponsors, including in-kind and/orfinancial contributions.• Assemble an event committee via the Chapter’s designated committee members or other FPRA Orlando members.

  • Consulate Health Care
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Corporate Communications & Digital Publisher
      • Jan 2021 - Dec 2021

      • Manage all social media platforms including Facebook, Instagram, Twitter and LinkedIn, for all 138 care center across the United States.• Drafted, processed, and scheduled multiple daily social media posts across platforms.• Write three weekly blogs related to company activities and health updates and reported readership numbers monthly, averaging 1,454 views and website visits a week.• Work on monthly social calendars helping increase engagement to 5.5% in two months (industry engagement average: 1.5%).• Monitored comments and messages, responding and engaging with followers and consumers, helping the company reach a 99% response rate in the first 3 months. Moving from an evaluation letter C to letter A.• Interviewed employees from all 138 centers for spotlights and updates.• Created and implemented health campaigns to increase COVID-19 vaccinations for employees achieving almost 75% overall employees vaccinated across the company.• Build monthly analytics reports on website, blog, and social media statistics and insights to monitor performance and update strategy.

  • Bigeye
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media
      • May 2020 - Dec 2020

      • Created monthly reports for over 25 different clients including data analytics and suggestions for improvement with SEO data and keywords introduction.• Wrote over 60 relevant blog topics for different clients in the hospitality industry including researched keywords to increase engagement and digital relevance.• Present and implement optimizations for a $135 thousand food company campaign monthly.• Helped hospitality-focused company create relevant ad group audiences leading to a 435% increase in overall conversion rates.• Monitored keywords and website optimization.• A/B testing implementation for website and social media platforms. Presenting to clients suggestions and analytics reports. Helping clients achieve an increase in engagement of up to 145%.• Presented different campaigns and promotional events to be presented for clients in proposal meetings and contracts.Relevant Programs and Platforms: Helium10, Google Tag Manager, Data Studio, Google Analytics, Airtable.

  • AdventHealth
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • External Communications
      • May 2020 - Dec 2020

      • Put together weekly documents with data to support COVID-19 safety campaign with information on currently infections, treatments and data updated for national and local media channels.• Wrote over 20 articles, media alerts, press releases, and other media content, helping the company to reach over two thousand (2,000) media hits monthly.• Created a national media list with over 100 contacts from multiple publications to send updates on services and the COVID-19 pandemic• Led the media coverage reporting efforts by building reports on the company and competition through Critical Mention• Assisted with research for different hospitals and institutes building collateral material for our buildings and online pages.• Monitored local news and created a daily report for leadership, keeping them updated on government, health and local changes and coverage.

    • Marketing
      • Jan 2020 - May 2020

      • Conducted research on the COVID-19 pandemic in the United States.• Helped managers and supervisors with research on Bariatrics, Diabetes, Cardiac, GI and Cancer treatments to build awareness campaigns on the services offered.• Interviewed physicians and nurses for digital campaigns and website updated• Developed and plan marketing and awareness events, including Orlando Magic’s theme night, local 5K’s and more.• Assist with research for the implementation of marketing campaigns helping increase reach and overall engagement on digital platforms. • Create social media collateral and copy for posts with health information, recommendations and directions for current and future patients.• Assisted with recruitment efforts for Central Florida physicians working in the Bariatrics, Diabetes, Cardiac, GI and Cancer fields.

  • Nicholson School of Communication
    • United States
    • Higher Education
    • Creative Director
      • Jan 2019 - Dec 2020

      Quotes, the PR Club at UCF, serves as the link between my role as a student and my role beyond graduation. The organization provides a unique opportunity to learn more about the profession, make new connections and stay in touch with local practitioners.Responsible for creating graphics, and taking and editing pictures.Helping to plan a promotional calendar and events schedules.Attend monthly board meetings and bi-weekly events. Quotes, the PR Club at UCF, serves as the link between my role as a student and my role beyond graduation. The organization provides a unique opportunity to learn more about the profession, make new connections and stay in touch with local practitioners.Responsible for creating graphics, and taking and editing pictures.Helping to plan a promotional calendar and events schedules.Attend monthly board meetings and bi-weekly events.

  • UCF Athletics Association Inc.
    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Basketball Operations
      • Dec 2019 - May 2020

      • Assist with recruitment efforts, tours, and travel schedules. • Write monthly newsletters sent to all donors and season ticket holders. • Help with media entrance and special tickets distribution on game days. • Assist with students to reach out and marketing efforts.

    • Strategic Communications
      • Sep 2018 - Nov 2019

      Attend team events for Football, Baseball and Soccer at the University of Central Florida.• Wrote over 35 game highlights and previews for the UCF Athletics website.• Attended one hundred (100) games doing game statistics and participation, updating online website with play-by-play and player season and game statistics.• Created game notes and informational pieces about players and highlighted plays for TV, radio and press narrators.• Designed game flip cards with rosters for UCF Athletics website and press box.• Photographed and recorded games and practices for social media platforms, helping reach engagement up to 400% in the 2018 baseball season.• Attended press conferences with head coaches and student-athletes taking notes and quotes for the website and social media.• Trained intern and new staff on game day policies and overall statistics and platform usage.

  • National Football League (NFL)
    • United States
    • Spectator Sports
    • 700 & Above Employee
    • NFL Pro Bowl
      • Jan 2020 - Jan 2020

      • Helped welcoming fans and media and detecting them to the activities and activations at the Wide World of Sports. • Helped fans to participate in the activations and play the games offered. • Directed the players to their designated area before the game started. • Got recognized for putting fans first and ensuring they enjoyed the event at its fullest.* Volunteering for the Sport Business Management minor program • Helped welcoming fans and media and detecting them to the activities and activations at the Wide World of Sports. • Helped fans to participate in the activations and play the games offered. • Directed the players to their designated area before the game started. • Got recognized for putting fans first and ensuring they enjoyed the event at its fullest.* Volunteering for the Sport Business Management minor program

  • University of Central Florida
    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Lead
      • May 2019 - Nov 2019

      UCF Recreation and Wellness Center • Put together staff, photography, and tabling schedule so all areas of coverage are met. • Take lead role in finessing the documents to improve workflow and performance of the team. • Assist marketing and communications manager in day to day operations of running the marketing staff. • Take lead role in the on-boarding of all new employees including scheduling training and presentation sessions. • Create monthly report and lead the marketing meetings with the team and communications manager. • Schedule and attend meetings with RWC’s coordinators and other departments leaderships. • Draft and implement a new marketing plan. • Create a goal sheet with all five program areas past and current participation numbers. • Responsible for studying strategies and creating a social media informational document and scheduling calendar. • Created and implemented promotional campaigns to increase numbers across all program area. • Aid in implementing marketing plans for each program area. • Create and update RWC program and facility information graphics including internal and external bulletin boards, posters, signs, fliers and other outlets. • Attend special events taking photos, writing event summaries, presenting awards and promotion through giveaways.

    • Marketing Assistant
      • May 2018 - May 2019

      Recreation and Wellness Center • Responsible for studying strategies and creating a social media informational document and scheduling calendar. • Created and implemented promotional campaigns to increase numbers across all program area. • Created a monthly social media report to be given to RWC's coordinators and superiors. • Increased social media engagement by 40% in one semester. • Received an award for marketing employee of the year (2018-2019). • Aid in implementing marketing plans for each program area. • Create and update RWC program and facility information graphics including internal and external bulletin boards, posters, signs, fliers and other outlets. • Attend special events taking photos, writing event summaries, presenting awards and promotion through giveaways. • Fulfill sponsorship obligations, including obtaining new sponsors and maintaining current sponsorships.

  • Major League Soccer
    • United States
    • Spectator Sports
    • 500 - 600 Employee
    • Media Operations Staff at The All-Star Week 2019
      • Aug 2019 - Aug 2019

      • In charge of the media center at the ESPN Wide World of Sports Complex during the MLS All-Star Week events. • Helped direct media during different events. • Distribute media guide and statistics before, during and after the game and challenges.* Volunteering for the Sport Business Management minor program • In charge of the media center at the ESPN Wide World of Sports Complex during the MLS All-Star Week events. • Helped direct media during different events. • Distribute media guide and statistics before, during and after the game and challenges.* Volunteering for the Sport Business Management minor program

  • Power Grid Engineering, LLC
    • United States
    • Utilities
    • 100 - 200 Employee
    • Public Relations Intern
      • Aug 2018 - Dec 2018

      • Drafted five (5) monthly employee newsletters, achieving an open and click rate of 78%.• Developed content for social media platforms and created a social media editorial calendar. Helped increase weekly posts by 40% with an average engagement of 4,6% in four months (industry engagement average: 4,3%).• Responsible for creating a social media study and action plan presented to company managers and approved for implantation.• Aid in the creation of the branding and social platforms for the holding company (Qualus Power Services), meeting bi-weekly with the team to present ideas and monitor advancement.• Helped with the launch of holding company and merge with another power services company (CE Power).• Assisted copywriting & editing for website and other marketing collateral.• Wrote multiple blogs and press release content to inform the meeting on updated on the company’s launch and merge.

    • Residence Hall Apartment Patrol (RHAP)
      • Sep 2017 - Mar 2018

      • Responsible for the safety of housing communities and students, emergency response and providing support through referral• Complete administrative tasks such as, but not limited to duty logs, incident reports, nightly reports, and work orders• Attend bi-weekly RHAP staff meetings to fill out time cards, discuss duty issues, and participate in staff development• Maintain a positive relationship with supervisors, professional staff, student staff, and fellow RHAP colleagues • Responsible for the safety of housing communities and students, emergency response and providing support through referral• Complete administrative tasks such as, but not limited to duty logs, incident reports, nightly reports, and work orders• Attend bi-weekly RHAP staff meetings to fill out time cards, discuss duty issues, and participate in staff development• Maintain a positive relationship with supervisors, professional staff, student staff, and fellow RHAP colleagues

  • Almofada do Ze (Ze’s Pillows)
    • Marketing Director
      • Jul 2016 - Nov 2016

      • Tracked sales and inventory for a student-led business startup competition• Won the Best Sales Award for raising R$14,500 (145% profitability)• Managed a team of 20 students leading them to create successful marketing events• Managed social media advertising and product orders on Facebook, Instagram, and Snapchat• Designed company and product branding including product catalog, posters, and banners • Tracked sales and inventory for a student-led business startup competition• Won the Best Sales Award for raising R$14,500 (145% profitability)• Managed a team of 20 students leading them to create successful marketing events• Managed social media advertising and product orders on Facebook, Instagram, and Snapchat• Designed company and product branding including product catalog, posters, and banners

  • Fechometal Brazil
    • Brazil
    • Manufacturing
    • 1 - 100 Employee
    • Marketing And Advertising Consultant
      • Oct 2015 - Aug 2016

      • Co-developed and designed a mobile app to be used by vendors, representatives, and customers. The app showcases products, solutions and more organized by category and industry.• Wrote product descriptions for website and digital platforms.• Put together a competition sheet with information on competitors. Highlighting the biggest competition for each product and industry attended.• Produced and filmed “how-to” videos of products and their functionalities to be sent to clients and representatives. Videos were posted on YouTube and the company's website. • Helped to increase sales of banner supports in cities other than only Rio de Janeiro by 9%.• Created and sent monthly emails to clients with new products, holiday updates, and bundles.

Education

  • University of Central Florida
    Master of Science - MS, Business Administration and Management, General
    2022 - 2023
  • University of Central Florida
    Bachelor of Arts - BA, Public Relations and Advertising
    -

Community

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