Julia Alschuler Goodman

Managing Director at Arc Initiatives
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, US

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Experience

    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Managing Director
      • Jan 2023 - Present

      Washington, District of Columbia, United States

    • Vice President, Climate, Environment and Conservation
      • Jun 2019 - Jan 2023

      Washington D.C. Metro Area Arc Initiatives is a public affairs advocacy firm at the forefront of influencing policy outcomes at the state and federal level.

    • Deputy Director
      • Jun 2017 - Jun 2019

      Washington D.C. Metro Area Deputy Director at Combined Defense Project working to coordinate federal defense rapid response for green groups and allies

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Director
      • Apr 2015 - May 2017

      Washington D.C. Metro Area Developed and executed strategic communications campaigns for major non-profit and corporate clients to advocate for and influence various federal, state and local policies and elevate their work on issues ranging from climate to education to transportation.

    • Communications Director
      • Dec 2013 - Dec 2014

      Greater New York City Area Served as chief spokesperson for first-term Manhattan State Senator. Helped raise Senator’s profile with reporters on several major policy issues, including banning conversion therapy, legalizing gestational surrogacy, creating transparency at the Port Authority, and banning moonlighting for state legislators. Consistently placed stories in both national and local print, and TV and radio outlets. Daily responsibilities included pitching stories, responding to a wide variety of reporter… Show more Served as chief spokesperson for first-term Manhattan State Senator. Helped raise Senator’s profile with reporters on several major policy issues, including banning conversion therapy, legalizing gestational surrogacy, creating transparency at the Port Authority, and banning moonlighting for state legislators. Consistently placed stories in both national and local print, and TV and radio outlets. Daily responsibilities included pitching stories, responding to a wide variety of reporter inquires, organizing press conferences, drafting press releases, and writing talking points for events and interviews. Show less

    • Deputy Campaign Manager
      • Sep 2014 - Nov 2014

      Greater New York City Area Co-led team to mobilize 50,000 New Yorkers to cast their vote on a new party line in order to formally establish the first Women’s Equality Party in the country. Effectively connected strategic goals with managing daily operations, developing and executing party messaging campaign and digital strategy, as well as organizing press events, building website content, and leading outreach to advocates and campaigns. Coordinated consultant workflow and content production, such as paid-advertisements… Show more Co-led team to mobilize 50,000 New Yorkers to cast their vote on a new party line in order to formally establish the first Women’s Equality Party in the country. Effectively connected strategic goals with managing daily operations, developing and executing party messaging campaign and digital strategy, as well as organizing press events, building website content, and leading outreach to advocates and campaigns. Coordinated consultant workflow and content production, such as paid-advertisements across multiple mediums and platforms. Show less

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Outreach Coordinator
      • Sep 2013 - Dec 2013

      Greater New York City Area Outreach coordinator for NY Rising Community Reconstruction plans for the Rockaways and Red Hook on behalf of the Governor's Office of Storm Recovery.

    • Director of Digital Communications
      • Feb 2013 - Sep 2013

      Greater New York City Area Built the campaign’s digital program, from strategic development through daily implementation. Developed content to communicate the campaign’s message through social media, graphics and email. Provided daily oversight of website platform and multiple social media accounts. Led digital rapid response and engagement for mayoral debates. Managed the digital advertising budget, targeting, and creative on Google, Facebook and Twitter. Engaged core constituency groups through building and engaging an… Show more Built the campaign’s digital program, from strategic development through daily implementation. Developed content to communicate the campaign’s message through social media, graphics and email. Provided daily oversight of website platform and multiple social media accounts. Led digital rapid response and engagement for mayoral debates. Managed the digital advertising budget, targeting, and creative on Google, Facebook and Twitter. Engaged core constituency groups through building and engaging an extensive volunteer Digital Ambassador program. Prior to taking on digital duties in May 2013, coordinated candidates daily briefing book and managed the Quinn for New York internship program with over 20 student interns. Show less

    • Assistant & Client Services Coordinator
      • Mar 2012 - Mar 2013

      Washington D.C. Metro Area Assisted with account services and research. Managed Senior Partners’ schedule and travel coordination for fast-paced, high-level campaigns, including four successful campaigns for women running for the U.S. Senate. Traveled for media shoots and coordinated production logistics on location. Also participated in campaign strategy development meetings and wrote scripts for high-profile campaigns in multiple media markets.

    • Communications Intern and Assistant Office Manager
      • Jun 2011 - Mar 2012

      Greater New York City Area Served as the liaison between FHL and the public through managing reception, coordinating scheduling and executing daily office activities. Effectively implemented office organizational systems and supported strategic projects. Ensured that High Line supporters were aware of events in the park by writing blog posts and press releases, updating social media and handling media requests.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Co-Director
      • Jan 2010 - May 2011

      Middletown, CT Directed a twice‐weekly free college and SAT preparatory program for 60 low‐income high school students taught by 20 Wesleyan University student tutors. Managed student and coach recruitment, program expenses, data collection and analytics and student participation and retention. Recipient of the Wesleyan University Bridge Builder Award for effectively connecting Wesleyan students to the Middletown Community.

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Intern, Digital Department
      • Jun 2010 - Aug 2010

      New York, NY Implemented social media, search engine optimization, and online advertising strategy for public affairs clients and political campaigns. Worked with clients and partners to build awareness about the effectiveness of digital communications. Conducted business development research and presented memos for review by senior partners.

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Intern, Communications Department
      • Jul 2008 - Aug 2008

      New York, NY Built an extensive media list and conducted background research for the campaign for reauthorization of Mayoral Control of NYC Public Schools.

Education

  • Wesleyan University
    BA, Government, focus on comparative politics of developing countries and political communications
    2008 - 2011
  • Ethical Culture Fieldston School
    2003 - 2007

Community

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