Senior Marketing Specialist

• Apr 2022 - Present

Loan Officer

• Jul 2020 - Apr 2022

Communications Director

• Sep 2016 - Mar 2022

Create strategic marketing efforts for clients of a full-service internet marketing company specializing in SEO, PPC, social media marketing, search engine marketing, and graphic design. Advise clients in branding, marketing, and strategic positioning efforts. Secure new business opportunities through proposal development and effective presentation of firm’s service offerings. Create strategic marketing efforts for clients of a full-service internet marketing company specializing in SEO, PPC, social media marketing, search engine marketing, and graphic design. Advise clients in branding, marketing, and strategic positioning efforts. Secure new business opportunities through proposal development and effective presentation of firm’s service offerings.

Director of Marketing and Business Development

• Mar 2015 - Jul 2016

Oversaw medical center’s business development, branding, and marketing communication efforts. Collaborated with departmental leadership to develop and execute strategic plans to increase hospital business and profitability. Managed advertising, marketing collateral, media relations, direct marketing, web site, physician referral, special events, and promotions. Coordinated internal communication efforts. Represented North Suburban on Health ONE system marketing team, collaborating on system-wide marketing and public affairs activities. Show less

System Marketing Director

• 2013 - 2015

Led strategic planning and implementation of marketing efforts to enhance brand loyalty and market share. Created market strategy designed to build system-wide brand and differentiate brand from competitors. Analyzed market trends, competitive positioning, and forecasts to aid in planning and implementation of marketing efforts. Implemented marketing campaigns, including development of creative messaging, production of collateral materials, maintaining website and management of special events. Coordinated media and public relations, including development of press releases, identifying media opportunities, and serving as spokesperson for internal and external audiences. Ensured media communications comply with HIPAA and counseled senior management on message development. Oversaw social networking and digital media plans. Supervised chaplain and volunteer services. Show less

Director of Marketing

• Jun 2012 - Dec 2013

Directed marketing, advertising and public relations campaigns for facility, multiple service lines, physician practices, and community-based organizations for Westside Regional Medical Center. Managed all aspects of campaign implementation from initial planning and messaging development through final execution, resulting in greater visibility and increased revenue. Implemented successful social media portfolio. Coordinated a variety of community events and managed relationships with professional organizations and local governmental entities. Coordinated crisis management, philanthropic initiatives, and community relations. Show less

Marketing & Communications Specialist

• 2010 - Jun 2012

Promotes Medical Center's department of surgery's services to prospective patients using inventive marketing techniques that present accurate and relevant information. Coordinates with department administrators to develop, implement, and evaluate marketing initiatives. Manages marketing, communications, and public outreach programs while synchronizing with department leaders to ensure that marketing needs and priorities are promptly addressed. Collaborated with department leaders to identify marketing needs and ensure cohesive messaging. Coordinate with outsourced creative service providers. Led brand management efforts and oversaw website development and maintenance. Developed and managed marketing budgets. Built relationships with physicians, other health care providers, and medical center’s leadership. Show less

Marketing Manager

• 2008 - 2010

Championed marketing efforts for St. Mary's Medical Center (a 463-bed acute care hospital) and Delray Medical Center (a 468-bed acute care hospital). Managed both internal and external marketing efforts for two acute care hospitals. Coordinated media relations, collateral development, event planning, promotions, and publications. Developed website and created quarterly newsletter targeted to 150,000 homes. Designed medical staff newsletter. Managed media relations for 24-hour trauma media call. Supervised external public relations and advertising agencies and coordinated communication between agencies and CEO, administrative staff, department directors, and regional office. Led multifaceted marketing efforts supporting the elevation of both hospitals to Comprehensive Stroke Centers. Show less

Lead Program Support Assistant

• May 2007 - Oct 2008

Coordinated credentialing process for employees, gathering required information from educational institutions, license issuers, certification boards, employee references, and other employees. Managed and trained eight contract employees. Coordinated credentialing process for employees, gathering required information from educational institutions, license issuers, certification boards, employee references, and other employees. Managed and trained eight contract employees.

Marketing Assistant

• Jan 2005 - May 2007

Developed internal and external communications and marketing material for 190-bed acute care hospital. Coordinated special events to promote hospital services and programs. Analyzed marketing efforts and developed recommendations for future marketing programs. Developed internal and external communications and marketing material for 190-bed acute care hospital. Coordinated special events to promote hospital services and programs. Analyzed marketing efforts and developed recommendations for future marketing programs.