Experience

Chaikin Analytics

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Strategist

  • Mar 2015 - Present

  Greater Philadelphia Area Create and manage all company-wide marketing campaigns including email marketing, digital marketing, social media marketing, website building, lead generation, print marketing, and trade show campaigns



Brand.com

• Digital Products Manager

  • Jul 2014 - Jan 2015

  Philadelphia, PA As Director of Digital Products, I lead analytic reporting for the news media platform and developed system workflows for the CMS. I also manage relationships with bloggers, publishers, and freelance writers. Some bullet points on my experience here: • Created statements of work: Selected publication assets for clients and assigned them to publications and client relationship managers • Led analytics and reporting to support publishers, content project teams, and enterprise… Show more As Director of Digital Products, I lead analytic reporting for the news media platform and developed system workflows for the CMS. I also manage relationships with bloggers, publishers, and freelance writers. Some bullet points on my experience here: • Created statements of work: Selected publication assets for clients and assigned them to publications and client relationship managers • Led analytics and reporting to support publishers, content project teams, and enterprise sales • Recruited and managed task assigning and relationships for team of 10 freelance writers and bloggers • Created and supported a media publishing network of more than 100 publishers • Developed and refined workflow strategies for Brand.com’s news media platform • Led company’s due diligence data collection team including legal, sales content and technology in support of venture capital fundraising effort • Trained new employees and management in CMS and content project workflow

• SEO Strategy Coordinator

  • Jul 2013 - Jul 2014

  Philadelphia, PA Worked as Strategy Coordinator on SEO Strategy Team, managed the Content Management System and directed CMS task reporting as well as weekly performance reporting for Brand.com's proprietary news sites and published content. • Built weekly performance reports for proprietary news sites in Excel, graphing SEO performance • Led management Brand.com’s Content Management System, troubleshooted problems with development team, and created and improved system workflows (client-facing… Show more Worked as Strategy Coordinator on SEO Strategy Team, managed the Content Management System and directed CMS task reporting as well as weekly performance reporting for Brand.com's proprietary news sites and published content. • Built weekly performance reports for proprietary news sites in Excel, graphing SEO performance • Led management Brand.com’s Content Management System, troubleshooted problems with development team, and created and improved system workflows (client-facing, publisher-facing, and internal-facing support) • Created content distribution strategies on behalf of clients that were designed to increase visibility and conversions • Managed Google Webmaster Tools and participated in reconsideration request projects • Generated and implemented SEO strategies



Reputation Changer

• Editor

  • Feb 2013 - Jul 2013

  West Chester • Edited 1,000+ word articles for grammar, accuracy, relevancy, and SEO • Assigned writing tasks to writers and managed task workflow and deadlines • Published content to news sites using Wordpress, and Yoast plugin



Chester County Library System

• Library Assistant

  • May 2012 - Apr 2013

  Exton, PA • Helped customers with reference questions, and locating books and resources • Sorted and catalogued books and other materials • Participated in monthly strategy meetings, training, and workshops