Jules Choi
Brand Operations Manager at PAMA London- Claim this Profile
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English -
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Korean -
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Bio
Experience
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PAMA London
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Brand Operations Manager
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May 2022 - Present
• Managed daily operations; merchandising, digital asset assistants, and customer service, and launch online campaigns – in line with brand DNA • Managing promotions and bi-annual marketing calendar • Execute and lead brand events across the calendar; offline pop-ups, collaboration launches, cross-promotions, product launches, media partnerships, and affiliates) under a set budget. Successfully increased offline sales by 200% in the first 6 months of employment. • Conducted product strategy for end-of-product life program while maintaining sustainable and ethical standards.
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Creative & Operation Asisstant
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Oct 2018 - May 2022
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Kite Eyewear
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United Kingdom
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Retail
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1 - 100 Employee
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Frame Specialist & E-commerce Assistant
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Oct 2017 - Dec 2018
• Front-of-house retail team dispensing fashion and optical eyewear ensuring monthly sales targets are met.• Responsible for in-house stock management, Magento POS, and Salesforce categories; managing over 600 variants.• Worked as Customer Service and E-Commerce Assistant to support HQ team with CRM focusing on online trading, detection of bugs, and technical failures. • Front-of-house retail team dispensing fashion and optical eyewear ensuring monthly sales targets are met.• Responsible for in-house stock management, Magento POS, and Salesforce categories; managing over 600 variants.• Worked as Customer Service and E-Commerce Assistant to support HQ team with CRM focusing on online trading, detection of bugs, and technical failures.
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Global Creative Strategy Assistant
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Feb 2017 - Sep 2017
• Working closely with Global Marketing teams on creative briefs for unique initiatives• Assisted in creating brand assets • Proof all presentations and brand assets to meet global standards. • Working closely with Global Marketing teams on creative briefs for unique initiatives• Assisted in creating brand assets • Proof all presentations and brand assets to meet global standards.
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Marketing Assistant
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Nov 2016 - Sep 2017
• Worked on improving search engine listings. Created content for blogs and managed multiple accounts to drive traffic and increase sale conversion.• Worked closely with Head of Marketing and Regional Manager on a strategic marketing plan to target the core audience as well as identifying opportunities to stretch boundaries in the education industry.• Pitched collaboration campaigns which delivered scalable return. • Worked on improving search engine listings. Created content for blogs and managed multiple accounts to drive traffic and increase sale conversion.• Worked closely with Head of Marketing and Regional Manager on a strategic marketing plan to target the core audience as well as identifying opportunities to stretch boundaries in the education industry.• Pitched collaboration campaigns which delivered scalable return.
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Intern
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Aug 2013 - Jan 2014
RadioPost is a ground-breaking radio technology company specialising in RC system operator. I joined as a Creative and worked in an International Sales team. RadioPost is a ground-breaking radio technology company specialising in RC system operator. I joined as a Creative and worked in an International Sales team.
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Education
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University of the Arts London
Bachelor's degree, Product Design -
University of the Arts London
Foundation degree, 3D Design -
Kings School Rochester
Design and Technology, Fine Art, Maths, Economics