Jules Westblom

Art Director at INPROV, LLC
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Location
Dallas-Fort Worth Metroplex

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Jan 2022 - Present

      • Collaborating on our growing and developing book publishing arm, listening to client needs, creating mood boards and developing content with my team.• Helping lead our artists on book projects—maintaining client branding, publisher branding, print standards, and creating a well-thought out product the end user will enjoy.• Designing and developing creative donor experiences for live events, highlighting and drawing attendees in to our causes for their support.• Infusing creative solutions for print collateral to form unique, interactive experiences to draw attention to marketing content and humanitarian causes. Show less

    • Associate Art Director
      • Oct 2019 - Jan 2022

      • Suggested and implemented Creative Huddles as a twice-a-month learning experience for our designers, connecting the team with writers, print production, and also leading some experiences and workshops to stretch and grow the talents of the team.• Created and implemented Creative Lunches bridging artists and account teams, establishing time and space for relationships and collaborative learning as individuals worked on independent products and talked through what they were inspired by and shared interests in.• Inspired and developed campaigns for non-profit and humanitarian causes and clients independently and collaboratively.• Evaluated new clients as they were onboarded, reviewing and making recommendations for mail, web, digital media and products.• Reviewed art ensuring accurate print and development, maintained client standards, and edited campaigns with enhancements learned from our data to boost donor response.• Helped develop processes and standards during a period of all-remote work for our staff to ensure excellent continuation of service to our clients. Show less

    • Senior Graphic Designer
      • Jun 2017 - Oct 2019

      • Created multi-channel design for a large international TV network producing newsletters, emails, socials, direct mail campaigns, and products (CD/DVD packaging, books, home accessories, etc.)• Collaborated on a team planning donor development campaigns, working with account representatives, writers, and Art Director. Evaluated past campaigns with our team to formulate new campaigns.• Focused design / product offerings on donor value and experience to establish rewarding partnerships between the donor and client. Worked as a passionate extension of the client, ensuring standards were upheld and that we provided a great experience for the end user. Show less

    • United States
    • Religious Institutions
    • 400 - 500 Employee
    • Production Artist
      • Jun 2014 - Jun 2017

      • Created hand-lettered projects for overall social media, women’s ministry print collateral, and for pre-service video • Designed social media graphics recapping weekend service and general posts, also live-posting during conference • Concepted, designed, created layout, and coordinated with photographer to produce Studio G (women’s magazine) • Communicated with print vendors and completed press checks to ensure consistent quality and color on press • Published monthly magazine online via ISSU platform, also creating corresponding web graphics for their website • Initiated and migrated monthly magazine publishing platform to save organization around $5,400 annually Show less

    • Graphic Designer
      • May 2005 - Jun 2014

      • Coordinated with Vice President on internal design projects including email campaigns and printed collateral • Maintained inventory of past projects and kept an organized digital file structure of current and past campaigns • Communicated with clients on marketing campaigns and print pieces, providing ideas and solutions • Established project scopes and requirements, guiding projects through multiple departments from design to fulfillment • Coordinated with Vice President on internal design projects including email campaigns and printed collateral • Maintained inventory of past projects and kept an organized digital file structure of current and past campaigns • Communicated with clients on marketing campaigns and print pieces, providing ideas and solutions • Established project scopes and requirements, guiding projects through multiple departments from design to fulfillment

    • Graphic Design Intern
      • Aug 2005 - Dec 2005

      • Communicated with Lead Designer and Head of Creative Department to determine project needs • Led the development and design of web graphics and small to large print projects such as vehicle wraps and billboards • Communicated with Lead Designer and Head of Creative Department to determine project needs • Led the development and design of web graphics and small to large print projects such as vehicle wraps and billboards

Education

  • Art Institute of Dallas
    Associate of Applied Science, Multimedia & Web Design
    2004 - 2006

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