Executive Coach

• Jun 2020 - Present

ICF Professional Certified Coach (PCC): • Imposter syndrome • Executive and leadership coaching • Confidence • People pleasing • Setting boundaries • Emotional Intelligence • Career purpose • Workshop facilitator ICF Professional Certified Coach (PCC): • Imposter syndrome • Executive and leadership coaching • Confidence • People pleasing • Setting boundaries • Emotional Intelligence • Career purpose • Workshop facilitator

Headshot Photographer

• Jan 2016 - Dec 2020

Friendly, excellent customer service for a full service experience. Styling and wardrobe consultation, guided posing, lighting, and editing. Explain various photography products and services, and recommend the right fit to clients. Friendly, excellent customer service for a full service experience. Styling and wardrobe consultation, guided posing, lighting, and editing. Explain various photography products and services, and recommend the right fit to clients.

Content and Systems Product Manager

• Nov 2015 - May 2016

Technical Writer 2

• Aug 2014 - Nov 2015

Content Manager

• Mar 2010 - Mar 2014

• Managed content team goals and projects to support SEO, marketing, and product teams. Coordinated site content tasks across design and dev teams, and set plans for deliverables. • Established site content quality and style guidelines. • Created governance and content strategy plans. Removed large batches of duplicate and low value content to improve visitor site experience. • Coordinated trending content topics across site content, marketing, and press releases to boost timely site… Show more • Managed content team goals and projects to support SEO, marketing, and product teams. Coordinated site content tasks across design and dev teams, and set plans for deliverables. • Established site content quality and style guidelines. • Created governance and content strategy plans. Removed large batches of duplicate and low value content to improve visitor site experience. • Coordinated trending content topics across site content, marketing, and press releases to boost timely site visitors; reached out to professionals to attribute content and boost site credibility. • Curated evergreen site content into landing page hubs for legal and medical topics, email newsletters, and various marketing features. • Optimized the performing content on site to improve SEO rankings and gain more ad conversions. • Seeded content to fill content gaps in target topics to stimulate professional answer activity and gain traffic. • Produced content for emails in Adhost and ExactTarget, including consumer newsletters and survival guide email series. • Collaborated with design and dev teams to create new templates for site content pages, and adjust existing pages to improve content conversion goals. • Set up before-and-after photo galleries for relevant health topics. • Managed consumer health and legal blog content. Show less • Managed content team goals and projects to support SEO, marketing, and product teams. Coordinated site content tasks across design and dev teams, and set plans for deliverables. • Established site content quality and style guidelines. • Created governance and content strategy plans. Removed large batches of duplicate and low value content to improve visitor site experience. • Coordinated trending content topics across site content, marketing, and press releases to boost timely site… Show more • Managed content team goals and projects to support SEO, marketing, and product teams. Coordinated site content tasks across design and dev teams, and set plans for deliverables. • Established site content quality and style guidelines. • Created governance and content strategy plans. Removed large batches of duplicate and low value content to improve visitor site experience. • Coordinated trending content topics across site content, marketing, and press releases to boost timely site visitors; reached out to professionals to attribute content and boost site credibility. • Curated evergreen site content into landing page hubs for legal and medical topics, email newsletters, and various marketing features. • Optimized the performing content on site to improve SEO rankings and gain more ad conversions. • Seeded content to fill content gaps in target topics to stimulate professional answer activity and gain traffic. • Produced content for emails in Adhost and ExactTarget, including consumer newsletters and survival guide email series. • Collaborated with design and dev teams to create new templates for site content pages, and adjust existing pages to improve content conversion goals. • Set up before-and-after photo galleries for relevant health topics. • Managed consumer health and legal blog content. Show less

Technical Editor

• Mar 2008 - Mar 2010

• Collaborated on style guide used on pinpoint.microsoft.com. • Managed content quality of Microsoft Partner and solution descriptions. • Project managed outsourced content generation; provided style guidelines and training to external writers. • Redefined category navigation to promote a more intuitive user browsing experience. • Managed Pinpoint’s email marketing campaigns (ExactTarget); coordinated content, layout, and graphics into a cohesive presentation for customers; coded… Show more • Collaborated on style guide used on pinpoint.microsoft.com. • Managed content quality of Microsoft Partner and solution descriptions. • Project managed outsourced content generation; provided style guidelines and training to external writers. • Redefined category navigation to promote a more intuitive user browsing experience. • Managed Pinpoint’s email marketing campaigns (ExactTarget); coordinated content, layout, and graphics into a cohesive presentation for customers; coded HTML for the templates and proofed content; set up drip email campaigns for marketing emails, welcome emails, retention emails, and monthly newsletters. • Created sample content for usability studies to prove that quality content is necessary to attract customers. • Conducted pilot/studies and analyzed results to gauge audience response to new product launches. • Monitored ratings and reviews of companies and solutions. • Provided support to Microsoft Partners to facilitate resolution of various technical issues. • Worked with developers and graphics designers to maintain consistent presentation user interfaces. • Structured planning and timelines around key milestones to ensure deadlines were met. • Managed keyword optimization for Bing’s featured answers for Pinpoint. Show less • Collaborated on style guide used on pinpoint.microsoft.com. • Managed content quality of Microsoft Partner and solution descriptions. • Project managed outsourced content generation; provided style guidelines and training to external writers. • Redefined category navigation to promote a more intuitive user browsing experience. • Managed Pinpoint’s email marketing campaigns (ExactTarget); coordinated content, layout, and graphics into a cohesive presentation for customers; coded… Show more • Collaborated on style guide used on pinpoint.microsoft.com. • Managed content quality of Microsoft Partner and solution descriptions. • Project managed outsourced content generation; provided style guidelines and training to external writers. • Redefined category navigation to promote a more intuitive user browsing experience. • Managed Pinpoint’s email marketing campaigns (ExactTarget); coordinated content, layout, and graphics into a cohesive presentation for customers; coded HTML for the templates and proofed content; set up drip email campaigns for marketing emails, welcome emails, retention emails, and monthly newsletters. • Created sample content for usability studies to prove that quality content is necessary to attract customers. • Conducted pilot/studies and analyzed results to gauge audience response to new product launches. • Monitored ratings and reviews of companies and solutions. • Provided support to Microsoft Partners to facilitate resolution of various technical issues. • Worked with developers and graphics designers to maintain consistent presentation user interfaces. • Structured planning and timelines around key milestones to ensure deadlines were met. • Managed keyword optimization for Bing’s featured answers for Pinpoint. Show less

Editor

• Nov 2007 - Nov 2008

• Established style guidelines for writers to follow to ensure a consistent style throughout the website. • Managed articles for edits and accuracy for restaurant reviews, economics, health, history, etc. • Provided constructive feedback and guidance to writers to explain edits, changes, or suggested rewrites. • Created periodic compilation of common mistakes gathered from experience with each writer; addressed specific strengths and weaknesses. • Researched various subjects to… Show more • Established style guidelines for writers to follow to ensure a consistent style throughout the website. • Managed articles for edits and accuracy for restaurant reviews, economics, health, history, etc. • Provided constructive feedback and guidance to writers to explain edits, changes, or suggested rewrites. • Created periodic compilation of common mistakes gathered from experience with each writer; addressed specific strengths and weaknesses. • Researched various subjects to verify accuracy and content of articles and also to ensure information was presented with logic, precision, and clarity. Show less • Established style guidelines for writers to follow to ensure a consistent style throughout the website. • Managed articles for edits and accuracy for restaurant reviews, economics, health, history, etc. • Provided constructive feedback and guidance to writers to explain edits, changes, or suggested rewrites. • Created periodic compilation of common mistakes gathered from experience with each writer; addressed specific strengths and weaknesses. • Researched various subjects to… Show more • Established style guidelines for writers to follow to ensure a consistent style throughout the website. • Managed articles for edits and accuracy for restaurant reviews, economics, health, history, etc. • Provided constructive feedback and guidance to writers to explain edits, changes, or suggested rewrites. • Created periodic compilation of common mistakes gathered from experience with each writer; addressed specific strengths and weaknesses. • Researched various subjects to verify accuracy and content of articles and also to ensure information was presented with logic, precision, and clarity. Show less

Copywriter

• Nov 2007 - Jan 2008

• Wrote compelling advertising copy for use in catalogs, direct mail, editorials, website, and other marketing and promotional materials to promote IT products and services. • Researched relevant sources and determined which of a product’s selling features should be emphasized. • Proofread and edited existing copy for quality of sales messages. • Kept abreast of computer industry technology and trends; referred to the latest industry publications, websites and other resources as… Show more • Wrote compelling advertising copy for use in catalogs, direct mail, editorials, website, and other marketing and promotional materials to promote IT products and services. • Researched relevant sources and determined which of a product’s selling features should be emphasized. • Proofread and edited existing copy for quality of sales messages. • Kept abreast of computer industry technology and trends; referred to the latest industry publications, websites and other resources as necessary. • Met deadlines and established priorities to maintain workflow and to maximize productivity by consistently reviewing procedures and work habits to minimize downtime. • Managed time effectively by anticipating challenges and deadlines. • Ensured appropriate, consistent and accurate use of company branding and product positioning by researching and conforming to established guidelines for use of proper logos and trademarks in catalog ads and other print materials. • Entered new copy and updated existing copy in the appropriate databases. Show less • Wrote compelling advertising copy for use in catalogs, direct mail, editorials, website, and other marketing and promotional materials to promote IT products and services. • Researched relevant sources and determined which of a product’s selling features should be emphasized. • Proofread and edited existing copy for quality of sales messages. • Kept abreast of computer industry technology and trends; referred to the latest industry publications, websites and other resources as… Show more • Wrote compelling advertising copy for use in catalogs, direct mail, editorials, website, and other marketing and promotional materials to promote IT products and services. • Researched relevant sources and determined which of a product’s selling features should be emphasized. • Proofread and edited existing copy for quality of sales messages. • Kept abreast of computer industry technology and trends; referred to the latest industry publications, websites and other resources as necessary. • Met deadlines and established priorities to maintain workflow and to maximize productivity by consistently reviewing procedures and work habits to minimize downtime. • Managed time effectively by anticipating challenges and deadlines. • Ensured appropriate, consistent and accurate use of company branding and product positioning by researching and conforming to established guidelines for use of proper logos and trademarks in catalog ads and other print materials. • Entered new copy and updated existing copy in the appropriate databases. Show less

Writer / Editor

• Mar 2007 - Aug 2007

• Applied legal expertise to edit and utilize correct format and terminology during production of California law textbook and accompanying intranet and extranet sites. • Developed online courses scripts and tests using user-friendly language; provided relevant and helpful examples, expanded ideas for improved clarification. • Remained up-to-date with recent news and issues pertaining to statutory law in Washington and California. • Applied legal expertise to edit and utilize correct format and terminology during production of California law textbook and accompanying intranet and extranet sites. • Developed online courses scripts and tests using user-friendly language; provided relevant and helpful examples, expanded ideas for improved clarification. • Remained up-to-date with recent news and issues pertaining to statutory law in Washington and California.