Experience

The Deciding Factor

• United States
• Advertising Services
• 1 - 100 Employee

• Email Marketing Manager

  • Oct 2023 - Present



Snow Commerce, Inc

• United States
• Software Development
• 1 - 100 Employee

• Email Marketing Manager

  • Mar 2022 - Jul 2023



HINGE COMMERCE

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Lead Generation Marketing Manager

  • Feb 2020 - Feb 2022



Advertising Vehicles

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jan 2019 - Jan 2020

  * Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management * Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience * Collaborated with internal departments to build digital experiences and achieve marketing goals * Managed marketing campaigns to cultivate brand awareness and drive website traffic * Monitored and optimized advertising campaigns using Google, Facebook and Bing * Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs * Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content * Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements * Employed web analytics to evaluate campaign success and identify opportunities and key performance trends * Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages * Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments * Created and maintained company web pages using HTML, CSS, and jQuery/JS * Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns * Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns * Collaborated with designers and editorial team on marketing materials * Drafted post-event evaluations, compiled results and recommended changes for future events * Developed and implemented campaigns for email, online advertising, search engines and direct mail * Reviewed and edited blog posts to guarantee high content quality Show less



Adsposure

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jan 2019 - Jan 2020

  * Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management * Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience * Collaborated with internal departments to build digital experiences and achieve marketing goals * Managed marketing campaigns to cultivate brand awareness and drive website traffic * Monitored and optimized advertising campaigns using Google, Facebook and Bing * Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs * Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content * Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements * Employed web analytics to evaluate campaign success and identify opportunities and key performance trends * Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages * Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments * Created and maintained company web pages using HTML, CSS, and jQuery/JS * Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns * Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns * Collaborated with designers and editorial team on marketing materials * Drafted post-event evaluations, compiled results and recommended changes for future events * Developed and implemented campaigns for email, online advertising, search engines and direct mail * Reviewed and edited blog posts to guarantee high content quality Show less



Infintech

• Blue Ash, Oh

• Digital Marketing Specialist

  • May 2017 - Jan 2019

  Handle all digital marketing, reporting, analytics and insights. This includes webmaster duties, admin for WordPress, email sends, and social/blog posts for several different brands and corporate. Handle all digital marketing, reporting, analytics and insights. This includes webmaster duties, admin for WordPress, email sends, and social/blog posts for several different brands and corporate.



TradeGlobal

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist & Front-End Web Developer

  • Mar 2015 - Mar 2017

  Developed on the front-end creating new functionality & implementations, updating site structure, styling, and site maintenance for high revenue eCommerce clients. Developed on the front-end creating new functionality & implementations, updating site structure, styling, and site maintenance for high revenue eCommerce clients.



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• Email Marketing Specialist

  • Nov 2014 - Mar 2015

  Creating email campaigns for send. Managing and uploading sender lists. Running analytics for each campaign and monitoring results. Built templates for multiple campaign and device types. Stayed up-to-date on current industry trends and modified emails and campaigns accordingly while respecting spam laws and staying off blacklists. Creating email campaigns for send. Managing and uploading sender lists. Running analytics for each campaign and monitoring results. Built templates for multiple campaign and device types. Stayed up-to-date on current industry trends and modified emails and campaigns accordingly while respecting spam laws and staying off blacklists.



JP Outfitters

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• eCommerce & Digital Marketing Manager

  • May 2008 - Oct 2014

  Maintained the desktop and mobile website, as well as the company blog. This included uploading new products and all associated data, creating landing pages, assisted with code updates, did bug tracking and regression testing, and maintained price books and sale lists. Helped curate vintage goods section with some copywriting and photography of goods. Photoshop was used for cleaning up photos, slicing emails for send, or helping put together the print/digital catalog. On top of maintaining the blog by monitoring posts and users (also occasionally writing posts), I helped start and maintain our profile across social sites like Facebook, Twitter, Google+, and Pinterest. Show less