JuHyun Lee

Account Director at Cheil Nordic
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm, Stockholm County, Sweden, SE

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Credentials

  • Data Analysis for Management
    The London School of Economics and Political Science (LSE)
    Apr, 2023
    - Nov, 2024
  • Data-Driven Decision Making
    Hyper Island
    Oct, 2021
    - Nov, 2024

Experience

  • Cheil Nordic
    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Sep 2017 - Present

      • Contribute to client’s sustainable growth in the Nordic countries for one of our main clients, Samsung SENA. - Lead Cheil MX/AV/HA account team focusing on retail & experiential marketing. - Execute the new product launching GMT plan. - Implement Samsung’s Connected Living SiS (Shop-in-Shop) in retail stores. - Plan and execute Samsung Galaxy Pop-up store events and campaigns. - Full control of operation and marketing for Samsung Experience Store (SES). - Implement SIM sales business module at Samsung.com/se and /no. - Coordinate HQ-initiated global projects with SENA and Samsung HQ. • Analyze account profitability and manage internal resource allocation plan to achieve the firm’s annual revenue and profit targets. • Continuously improve work processes and build strong teamwork within the team and with clients. Show less

  • Samsung Electronics
    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Professional
      • Dec 2003 - Jan 2017

      E-commerce & Digital Marketing at GMC(Global Marketing Center) (2014~2017) • Support development and execution of global e-commerce strategies for Samsung subsidiaries across the globe. • Develop and implement Samsung eSIS (online Shop-in-Shop) guidelines in major eRetailers to improve Samsung's brand awareness and conversion rate for Curry’s UK, Tmall China, Falabella Chile, and Blibli Indonesia. Marketing Investment Optimization at GMC (2013~2014) • Develop Samsung TIM (Total Investment to Market) framework and guidelines. - Identify corporate-level marketing investment categories and hierarchies. - Develop a global system that supports subsidiaries to plan, execute, and evaluate their marketing investments more efficiently. - Analyze and monitor subsidiaries’ marketing investment performance. • Optimize marketing investments with MMM (Marketing Mix Modeling) tool. - Conduct market research to measure the efficiency of each marketing activity. - Analyze the correlation between subsidiaries' marketing investment and ROI. - Suggest a marketing investment mix matrix to ensure maximum profitability by country and product level. Convergence Marketing at GMC (2010~2013) • Develop integrated marketing communication strategies to promote Samsung’s AllShare technology (seamless content-sharing solution across multi-devices). • Execute experiential marketing at global exhibitions such as CES and IFA. • Conduct in-depth consumer research and develop innovative new product concepts in collaboration with the Product Innovation Team (PIT) in the UK, US, China, and India. Product Planning at Computer Systems Division (2003~2010) • Lead notebook PC product planning with a deep understanding of technology, global market trends, and consumer insights. • Collaborate and communicate closely with various teams such as R&D, Product/UX design, Marketing, Sales, SCM, Procurement, Finance, Subsidiaries, and top management stakeholders in the organization. Show less

Education

  • Sogang University
    Economics

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