juhee Shin

Brand Manager - BALLY at Bluebell Korea
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Contact Information
us****@****om
(386) 825-5501
Location
Seoul, South Korea, KR
Languages
  • English -
  • Korean -

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Credentials

  • Fashion Merchandising & Buying
    London College of Fashion
    Oct, 2014
    - Nov, 2024

Experience

  • Bluebell Korea
    • South Korea
    • Retail
    • 1 - 100 Employee
    • Brand Manager - BALLY
      • Nov 2019 - Present

      • Leading a whole team to achieve the best profitability for TR (12POS, 68H.C) • Achieved at 23M sales in 2019 • Managed buyback 3M & earned OTB 2.4M for SS21 (Covid-19 Impact) • Involving on store development for opening or closing • Managing overall brand strategy, including the setting of brand guidelines, brand vision and value proposition in the short as well as long term • Building a brand action plans and reporting to CEO, VP, GM • Building a strong communication skills to maintain good relationships with colleagues and external contacts (Lotte/Shilla/SSG Duty Free) • Controlling the negotiations between operators & brand to reach the target • Managing seasonal buys & inventory levels • Analyzing sales forecasts and relevant financials and reporting on product Show less

  • CHARLES & KEITH GROUP
    • Singapore
    • Retail
    • 700 & Above Employee
    • Merchandising Team Manager
      • Nov 2018 - Nov 2019

      • Responsible for the buying and developing of Korea market • Leading & developing a team of junior merchandisers & assistant merchandisers • Functionally to drive sales with across departments (marketing, VM, retail operation) within the organization to ensure projects are completed • Proceeding best-buy process for Korea market and reviewing sales analysis to ensure the correct balance of history; trend and product strategy within the Korea product ranges • Managing team’s diaries with key meetings and deadlines are delivered • Building a merchandise action plans and reporting to GM weekly bases Show less

  • Loewe
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Merchandiser
      • Mar 2017 - Nov 2018

      • Planning appropriate product range based on OTB & trend • Planning and budgeting yearly/monthly • Analyzing sell-through and selecting right product depend on sales trend • Panning a selection at seasonal new range launches per store package and execute • Forecasting business trade and reporting to brand manager & LOEWE Partner with action plan • Liaise with across departments (marketing, VM, retail operation) within the organization to ensure projects are completed • Proposing and negotiating strategies and tactics to achieve a desired outcome • Analyzing best sellers, slow sellers managing stock level to optimize sales • Monitoring for the order shipment, product quality and cost effectiveness • Preparing training material & Running product training sessions for store managers • Maintaining relationships with partners • Organized LOEWE SS18 presentation event and held successfully with marketing team. (NOV,2017) Show less

  • AllSaints
    • United Kingdom
    • Apparel & Fashion
    • 700 & Above Employee
    • Merchandiser
      • Apr 2015 - Mar 2017

      • Reviewing weekly trade on regional/store/product performance and highlighting areas of opportunity • Preparing stock package for new store opening and ensure the lead time delivery • Monthly review of new directive launch, store package and execute • Reporting weekly trade to Head of Retail Merchandising • Store Ad-hoc supports to driving sales performance of each region • Sales comparison between TY vs LY from gender/category/size level to optimize sales • Monitoring best seller, slow movers and taking action to distribute right product depend on each store’s reactions • Planning appropriate product range of each region based on different customs and political matters • Support AM with actualizing and updating lineflows on continuity lines and size analysis • Replenishment of stock based on weekly sales analysis by stock and line level • Running training sessions for junior member of staff • Building strong relationships with franchise partners thru daily/weekly conference calls to partnership and maximize sales potential. • Liaise with stores to communicate big deals, ensure strong execution in store to make sure stock capacity levels are balanced. • Liaise with warehouse on all weekly shipment and preparing documents franchise regions. Show less

  • Louis Vuitton
    • France
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Senior Product Expert
      • Feb 2012 - Apr 2015

      • Planning stock for Event and Promotion per store based on customer profile (Trunk Show) • Provided & Collated seasonal product feedback and next opportunities • RTW & Shoes Merchandise Training in Paris HO • Facilitate staff training on RTW and Shoes in UK head office and store • Inbound/Outbound delivery monitoring • Inventory management/monitoring bestseller and slow mover • Set up the package for new opening store • Execute season reporting of product to Merchandising team • Weekly trade update • Execute daily, weekly, monthly, seasonal sales analysis and Market research report to Merchandising team Show less

Education

  • Central Saint Martins
    Bachelor’s Degree, Fashion Design with Marketing
    2006 - 2011
  • London College of Fashion, University of The Arts London
    Fashion Merchandising & Buying
    2014 - 2015

Community

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