Experience

W Concept (W컨셉)

• South Korea
• Retail Apparel and Fashion
• 1 - 100 Employee

• Manager of Marketing

  • Feb 2023 - Present



HYPEBEAST

• Hong Kong
• Media Production
• 400 - 500 Employee

• Social media editor

  • Mar 2020 - Feb 2023

  Manage all social media channels in HYPBEAST & HYPEBAE Korea - Includes Instagram, Facebook, TikTok, Kakao, Naver Post, etc 1. Establishing a plan for each SNS channel - Online advertising and marketing - Produce operational plans: provide detailed operational and action plans on a weekly and monthly 2 Planning and producing social content - Planning and producing HYPBEAST & HYPEBAE Instagram Feed & Story Involved in editing and producing all photos and videos posted on Instagram channels - Video production in short form video format uploaded to Instagram and TikTok channels - Write captions for all content uploaded to Facebook - Making interview content for YouTube - Write and publish captions for Twitter channels 3. Advertising Post Management - Create and upload all advertising posts on social media channels - Communication with brand and advertising agency 4. Social media channel data management - Update data on major social media channels such as Instagram and Facebook every week - Through the data determines weekly content curation or operation Show less



McK Publishing Company

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• 디지털 에디터

  • Oct 2018 - Mar 2019

  1. Managing MARIE CLAIRE's website. - Manage and upload paper articles on MARIE CLAIRE's website. 2. Planning and producing contents for digital articles. -Planning and writing a web article by MARIE CLAIRE. -Planning and writing contents for NAVER Post and 1boon. 3. MARIE CLAIRE's SNS channel operation and management. YouTube, Instagram, Facebook, TikTok, Naver Post, Daum 1boon, Twitter channel, and content management. - Facebook and Instagram events. - Responding to customer SNS inquiries. 4. Participate in the production and production of MARIE CLAIRE's commercial video. - Participated in the production of the NESPRESSO video for MARIE CLAIRE's commercial. - "Marie is Coming" BANDINAIL Han Yeseul shooting and content production 5. Participated in the Maison Store MASHOP content operation and sales. - Participated in producing contents for Maison's internet shopping mall. - promoting "MASHOP Viral". 6. Managing advertisement posts. - Ad campaign and agency brand SNS posting advertisement management and management. - Brand, agency communication. Show less



미디컴

• South Korea
• Advertising Services
• 1 - 100 Employee

• 홍보 보조

  • Jan 2018 - Jun 2018

  1. Manage KERASTASE & LA ROCHE-POSAY brand's Instagram, Facebook, Blog - Uploading contents and managing schedules - Responding to customer SNS inquiries. - Facebook and Instagram events. 2. Planning and producing beauty contents for uploading contents on SNS channels. - Create a monthly content plan by analyzing keywords through NAVER keywords. - Producing informational content to introduce the product. - Producing beauty contents to attract customers. - Producing card news and editing videos. - Writing a press release for the new product. 3. Seeding products and marketing influencer. - To promote YouTube, influencer YouTuber will seed products. - Blog for viruses, Instagram, viral marketing. - Prepare a viral plan. 4. Competition analysis and monthly report preparation - Competitive content analysis report. - Review of KPI measurement and contents Show less



Doosan Magazine

• South Korea
• Media Production
• 1 - 100 Employee

• 마케팅 보조

  • Aug 2015 - Dec 2015

  1. Outdoor event assistant and MC. - ALLURE Beauty Fair Outdoor Event Photo Booth Idea and Event Assistance - VOGUE GIRL Style Orientation Event Host, online promotion, and web image production. - VOGUE GIRL model contest event staff and poster web image production. - DOOSAN MAGAZINE charity bazaar event, web image production and product management event, participate in the event. 2. Participated in the production of the appendix for planning. - Participated in the GQ and FILA project appendix ideas and production. 3. Competition analysis and content monitoring. - Competition magazine target and major sales channel monitoring report. - Organizing the metadata of the video inside DOOSAN MAGAZINE. Show less



Shinsegae International Inc.

• South Korea
• Retail Apparel and Fashion
• 100 - 200 Employee

• 인턴

  • Apr 2015 - Jul 2015

  1. Product sourcing management. - Manage the delivery schedule of the partner company Check the quality of the product delivered with the paper. 2. Communication. Communication about product quality with E-Mart. - Communicate with partners to manage the product and check the overall production line. 1. Product sourcing management. - Manage the delivery schedule of the partner company Check the quality of the product delivered with the paper. 2. Communication. Communication about product quality with E-Mart. - Communicate with partners to manage the product and check the overall production line.