Experience

Helkama Velox Oy

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Sales and Marketing Director

  • Feb 2023 - Present

  Heading the sales and marketing teams and activities of a legendary Finnish bike company. Heading the sales and marketing teams and activities of a legendary Finnish bike company.



Suunto

• Finland
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Head Of Marketing Touchpoints

  • Apr 2021 - Jan 2023

  Delivering messages to our customers and communicating with them with the greatest group of professionals and the latest martech available.Overall responsibility on our website (consumer facing), CRM (newsletters and apps), customer support, social media and paid marketing. Team lead and member of marketing lt.

• Head of Mobile app marketing

  • Mar 2020 - Apr 2021

  Sports Tracker and Suunto app marketing activities, in-app communications and mobile analytics. Team lead.We (my team) are the link between modern agile software development and marketing - turning technical features into user benefits and communicating that in a data driven manner to users around the globe. We help our designers in consumer understanding, bring the feedback of our users to our developers for fast bug fixing and deliver the user feedback so that our products represent truly our users. We have been in key role on building a mobile solution with modern marketing automation and analytics tools that is now also scaled for some well known sports brands in the world. We are the super-users of those tools and teach our colleagues how to use them too in an efficient manner. We now run also Suunto's email marketing so one could already say we're the CRM team of Suunto. I have my hands in the partnership marketing as well, activating marketing activities in co-operation with our partners.Results speak for themselves - our user base is bigger than ever before, apps are used more (AVG session / user) by our users than before and we get more new users than before (mainly organically but supported by paid UA).



Amer Sports

• Finland
• Retail
• 700 & Above Employee

• Interim General Manager Sports Tracker and mobile app platform

  • Oct 2019 - Feb 2020

  Interim leader of Sports Tracker and mobile app platform. Team lead, overall financial responsibility and a member of our units LT. After the interim period our unit was merged to Suunto and change leadership was also part of the process. I established open and well working connections to the key companies in the field of apps and mobile (Apple, Google, Facebook to mention few).

• Marketing Manager & Team Lead

  • Sep 2018 - Sep 2019

  Running Sports Tracker marketing activities and leading the marketing team. Helping Amer Sports brands with mobile marketing capabilities and execution."He has been setting an example on how cross-functional working can be done. He is highly valued as the Team lead at Sports Tracker marketing and still he always finds time and energy to help and work together on Suunto’s app related topics. Whether it has been about in-app communications, app analytics or app store optimization – He has been a true team player, guiding and sparring with colleagues across the parking lot. On top of the cross-organizational work he leads Sports Tracker marketing and is the backbone of modern Mobile App communications within Amer Sports."Services that I use daily or almost daily:- Amplitude- Braze- TargetProcess- Conluence- Figma- Google Play- iTunes Connect- Apptopia- Adobe Analytics- Firebase- MS Teams- and many more but maybe not all of them that often.



Sports Tracker - the original fitness app

• Software Development

• Marketing Manager

  • Feb 2017 - Aug 2018

  I handled the marketing activities for Sports Tracker together with a team of great and skilled colleagues. was mainly responsible with tasks related to user aquisition and retention. App localization, ASO, SEM, content marketing as a whole and daily analytics were crucial part of my work. I worked with several external partners like copywriters, content creators and photographers.

• Product Marketing Manager

  • May 2016 - Jan 2017



@Fair Oy

• Helsinki

• Partner

  • Jan 2014 - 2016

  We helped Finnish companies to succeed in their exhibition participations. Currently on hold. We helped Finnish companies to succeed in their exhibition participations. Currently on hold.



Sasta Clothing

• Finland
• Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager

  • May 2012 - Aug 2015

  Sasta is a Finnish outdoor clothing company. My job at Sasta was to renew the brand by choosing the right channels of distribution and refreshing the marketing operations. Sasta achieved a lot of awareness for the brand with the use of social media and brand ambassadors. I also deepened the co-operation with the biggest clients and the domestic market did grow with these activities. I supported our Sales Director with the international activities also for example by meeting potential agents and organizing exhibition participations in international exhibitions. I worked with Sasta for ten years even though as an employee for three. I started co-operation with the company while being a member of their product development team with the goal to create skiing costume for freeskiers. I wrote my thesis also for Sasta how to build their brand in a successful way and was a member of their board for a year.

• Board Member

  • Jun 2011 - Apr 2012

  Alingin future strategies for a Finnish clothing company Sasta.



Messukeskus, Helsinki Expo and Convention Centre

• Finland
• Advertising Services
• 100 - 200 Employee

• Sales Group Manager

  • May 2010 - Apr 2012

  I was the foreman of a sales group at the Finnish Fair Corporation and also responsible for 15 exhibitions. My brand portfolio included mainly trade fairs with some of the biggest events in Finland for example Habitare furniture exhibition and FinnBuild construction exhibition. My team consisted of 10 exhibition professionals. As a Sales Group Manager I had the privilege to work closely with the decision makers from different industries and with whom I still keep close contact. I was also a member of the executive group of the exhibition function alining the future strategies. I built up a lot of new content to the exhibitions in co-operation with the companies and organizations from different industries and from which many are still viable and successful.

• Sales Manager

  • Aug 2008 - Apr 2010

  With a huge amount of potential clients and the turbulent construction industry FinnBuild is one of the most challenging exhibitions in Finland. I was responsible for the sales of FinnBuild for two years with strict sales objectives and timelines.

• Trainee

  • May 2007 - Jul 2008

  I was one the three trainees in the first ever trainee program by the Finnish Fair Corporation. During the trainee program I got to know the exhibition business very widely both nationally and internationally. During the program I worked as Exhibition Coordinator, Sales Negotiator and Communications Officer. I took also part to many education programs for example a leadership program called Deep Lead.



Safilo

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Sporting goods representative

  • Feb 2006 - May 2007

  Sports brand Smith and Carrera are a part of the huge brand portfolio of Sáfilo Group. I was responsible for the sales and marketing activities of the Smith and Carrera brands in Finland and the clients were mostly sports shops, optic shops and skiing centers. Our head office was in Stockholm and Swedish was one of the working languages. Sports brand Smith and Carrera are a part of the huge brand portfolio of Sáfilo Group. I was responsible for the sales and marketing activities of the Smith and Carrera brands in Finland and the clients were mostly sports shops, optic shops and skiing centers. Our head office was in Stockholm and Swedish was one of the working languages.



Gigantti Oy

• Computers and Electronics Manufacturing
• 500 - 600 Employee

• Salesperson

  • Oct 2005 - Feb 2006

  An intensive course for customer service and sales in the leading domestic appliances company. An intensive course for customer service and sales in the leading domestic appliances company.