Experience

Unikie

• Finland
• IT Services and IT Consulting
• 200 - 300 Employee

• Chief Operating Officer (COO)

  • Sep 2023 - Present



2x Consulting

• Finland
• Business Consulting and Services

• Managing Partner, 2x Consulting

  • Sep 2022 - Present

  Finland 2x Consulting is a company inspired to boost customers' sales and profitability. We have deep operative experience in challenging business & sales leadership, business transformation and M&A assignments. We have worked as a hands-on business executives, transformation leaders or a board advisors creating and running performance driven sales and business organisations in corporate, SMB or growth company. 2x Consulting has proven results in offering: 1. Sales performance optimization… Show more 2x Consulting is a company inspired to boost customers' sales and profitability. We have deep operative experience in challenging business & sales leadership, business transformation and M&A assignments. We have worked as a hands-on business executives, transformation leaders or a board advisors creating and running performance driven sales and business organisations in corporate, SMB or growth company. 2x Consulting has proven results in offering: 1. Sales performance optimization for accelerating company's growth and/or profitability, 2. Advising and leading business transformations- restructuring, M&A carve-outs & integration, 3. Offering experienced interim business leaders (CEO, COO, CCO and Sales leads). Sales Booster Projects: Sales performance optimization, Sales and account management, Efficient operational model, International expansion, Distribution optimization, Go-to-Market, Sales & Marketing co-management, Integrated sales & supply plan Business Transformation: Business/Sales Restructuring, Selling the Business, Company Integration or Carveout, Company Turn-Around, Coaching / advising operative leaders in Change Interim Business Leadership: CEO, COO, CCO and Sales Leaders, Business transformation, M&A and integration, Interim operative leadership We are known for: • Result - Delivering on the promise • Customer and Market Orientation • Strong Business Mindset and Focus • Strong International Contact Network • Transparency and Trustworthiness • Expertise in building international sales, businesses and distribution We are strongly committed to work with your team to master Your Sales and Business Transformation as trusted advisors & coaches or as interim operational leaders. Show less



Suunto

• Finland
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Vice President Sales & Marketing | Chief Commercial Officer

  • Jan 2020 - Jun 2022

  Finland Suunto is of the global leaders in the sports and dive computing industry and a famous Finnish brand since 1936. When I joined, Suunto was a subsidiary of Amer Sports (owner of Salomon, Wilson, Atomic, Peak Performance and Arc'teryx brands). Amer Sports decided to divest Suunto and acquisition was finally closed in May 2022. This also completed my mission as a transformation business leader in Suunto as after M&A I wanted to pursue a new professional adventure as a partner and entrepreneur in… Show more Suunto is of the global leaders in the sports and dive computing industry and a famous Finnish brand since 1936. When I joined, Suunto was a subsidiary of Amer Sports (owner of Salomon, Wilson, Atomic, Peak Performance and Arc'teryx brands). Amer Sports decided to divest Suunto and acquisition was finally closed in May 2022. This also completed my mission as a transformation business leader in Suunto as after M&A I wanted to pursue a new professional adventure as a partner and entrepreneur in 2X Consulting. In Suunto I learned a lot about the sports industry and especially about leading 100M€+ global SMB business under heavy transformation period: We were restructuring Suunto’s business, carving it out from Amer Sports and finally helping to sell Suunto to a new owner. My key responsibilities were: As the Chief Commercial Officer and the member of Suunto's Leadership: 1. owning Suunto’s full revenue and sales & marketing P&L own B2C channels (suunto.com), Suunto brand and marketing, 2. leading Suunto’s world-wide sales and marketing organization (100+ sales & marketing warriors in China, Japan, Korea, Malaysia, Australia, Europe, U.S and Canada, 3. growing Suunto’s own direct online store (suunto.com) and managing the impact of COVID-19 by accelerating sales in digital channels (own and partners) to secure results, As a commercial “Chief Operating Officer” leading business restructuring and Amer Sports carve-out by: 1. Establishing Suunto's own sales & marketing organization with performance oriented sales culture, 2. negotiating and building independent global distribution, 3. transforming Suunto’s business, customer agreements, and accounts to new distribution partners, 4. carving sales & marketing employees out from Amer Sports’s local subsidiaries and 5. establishing fully operationally independent global Suunto sales & marketing organization and business operation that could be handed over to a new owner.

• General Manager - Suunto Dive Business

  • Apr 2019 - Jan 2020

  Finland I joined Suunto in 2019 as the General Manager for Dive Business and the member of Suunto's lead team. In this role I was responsible for Dive business P&L (revenue, investments), Dive marketing and Dive products leading the international team of Dive business professionals. Suunto is the global leader and the inventor of Dive Computing. With the Suunto we lauched new Suunto D5 Diving computer in 2019 and with that drove the great Dive business growth. At the end of the 2019 I was promoted to… Show more I joined Suunto in 2019 as the General Manager for Dive Business and the member of Suunto's lead team. In this role I was responsible for Dive business P&L (revenue, investments), Dive marketing and Dive products leading the international team of Dive business professionals. Suunto is the global leader and the inventor of Dive Computing. With the Suunto we lauched new Suunto D5 Diving computer in 2019 and with that drove the great Dive business growth. At the end of the 2019 I was promoted to lead all Suunto's business world-wide - sales & marketing of all Suunto products (Outdoor, Sports, Dive and Mechanicals).



CoreHW

• Finland
• Semiconductor Manufacturing
• 1 - 100 Employee

• Member Board Of Directors, CoreHW

  • Sep 2017 - Jan 2022

  Finland CoreHW is a fabless semiconductor company established in 2013 in Finland with 70+ international employees. CoreHW provides RF IC design services for its customers as well as has established its own RF component product business. I started in CoreHW as an advisor as PE company Panostaja was investing in CoreHW and continued then as a member of BoD till end 2021. During this time company was growing from one-site organisation to multi-site business with significant people and revenue growth and… Show more CoreHW is a fabless semiconductor company established in 2013 in Finland with 70+ international employees. CoreHW provides RF IC design services for its customers as well as has established its own RF component product business. I started in CoreHW as an advisor as PE company Panostaja was investing in CoreHW and continued then as a member of BoD till end 2021. During this time company was growing from one-site organisation to multi-site business with significant people and revenue growth and converting from design service company to service and product company. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Director, Head of Sales and Channel Operations, Consumer & Devices Sales, EMEA

  • Jul 2017 - Apr 2019

  Leading all sales & channel operations in Microsoft's EMEA consumer business covering Windows & Office software, gaming and PCs, member of Microsoft's EMEA Consumer and Devices Sales Leadership team. Establishing the new for EMEA business operations, driving the channel & partner sales operations over integrated EMEA accounts and new area sales units. Responsible for leading the implementation of new sales & channel strategy: integrated account management and new distribution model for EMEA… Show more Leading all sales & channel operations in Microsoft's EMEA consumer business covering Windows & Office software, gaming and PCs, member of Microsoft's EMEA Consumer and Devices Sales Leadership team. Establishing the new for EMEA business operations, driving the channel & partner sales operations over integrated EMEA accounts and new area sales units. Responsible for leading the implementation of new sales & channel strategy: integrated account management and new distribution model for EMEA markets.

• COO, Microsoft Consumer & Devices Sales, Nordics

  • Jan 2015 - Jul 2017

  Finland Chief operating officer leading the integration of Microsoft's Nordics consumer business from four independent markets to one integrated cross Nordics business operations. Microsoft's Nordics Consumer Segment leadership team manages the Microsoft's consumer business and OEM PC business over Finland, Sweden, Norway and Denmark. 2015-2016 Managing Microsoft's consumer business in Finland with full P&L responsibility of local consumer business covering sales, marketing and category… Show more Chief operating officer leading the integration of Microsoft's Nordics consumer business from four independent markets to one integrated cross Nordics business operations. Microsoft's Nordics Consumer Segment leadership team manages the Microsoft's consumer business and OEM PC business over Finland, Sweden, Norway and Denmark. 2015-2016 Managing Microsoft's consumer business in Finland with full P&L responsibility of local consumer business covering sales, marketing and category management functions. Responsible for Xbox & gaming business, Windows & Office software products and PC business. A member of Microsoft Finland senior leadership team.

• General Manager, Mobile Phones Business, China & Asia Pacific

  • May 2014 - Dec 2014

  Beijing City, China General manager for Microsoft's entire Asia Pacific & China Mobile Phones Business - full P&L responsibility of ~1.2BUSD annual business with 45M devices sold. Responsible for sales & marketing, go-to-market & channel programs, pricing and portfolio. Based in Beijing, managing international professionals in 10 Asian markets. Members of Asia - Pacific senior leadership team managing the region of ~900 sales & marketing people.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• General Manager, Mobile Phones, China & Asia Pacific Region

  • Oct 2012 - Dec 2014

  Beijing City, China General manager for Nokia's Asia Pacific & China Mobile Phones Business - full P&L responsibility of ~1.2BUSD annual business with 45M devices sold. Responsible for sales & marketing, go-to-market & channel programs, pricing and portfolio. Based in Beijing, managing international professionals in 10 Asian markets. Members of Asia - Pacific senior leadership team managing the region of ~900 sales & marketing people.

• General manager, Smart Devices Business Unit, Eurasia

  • Aug 2011 - Sep 2012

  Moscow, Russian Federation General manager for Nokia's smartphone business in Russia, Ukraine, Kazakhstan and Turkey. Responsible for ~500MUSD annual business. Driving the partner and channel activities for smartphones and converting the portfolio to new Windows smartphones and successfully launching the first Lumia phones generation in Russia and Turkey.

• Director, Head of Product Marketing, Europe Sales

  • Jan 2008 - Jul 2011

  Finland Responsible for defining and managing Nokia's sales offering (portfolio) cross european markets. Established new go-to-market operation and recruited the teams cross 44 European markets. Created new working practices and co-operation model for the Europe product marketing & go-to-market operations

• Director of SI Partnerhips and Business Development

  • Jan 2006 - Dec 2007

  Establishing and managing e.g Nokia-IBM and Nokia-Accenture partnerships. Responsible of joint sales, go-to-market and solution development. Leading the cross fumctional teams working in partnership projects.

• Director, Partner Sales

  • Dec 2003 - Dec 2005

  + Responsible for driving joint sales & marketing activities with ~10 selected world-leading IT companies and system integrators + Managing the partner-presales group with the focus on driving direct enteprise customer engagements + Globally responsible for the relationship with IBM in the enterprise domain

• Head of Offering Management

  • Jul 2002 - Nov 2003

• Head of Product Marketing

  • Jul 2001 - Jun 2002



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Technology Manager

  • 2001 - 2001



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Project Manager

  • 1997 - 2000