Experience

Ermanno Scervino

• Italy
• Retail Apparel and Fashion
• 100 - 200 Employee

• Assistant buying manager

  • Mar 2019 - Present

  Buying Plan Sales Analysis Product tranining Buying Plan Sales Analysis Product tranining



shanghai finefashion group

• Brand Manager

  • Nov 2016 - Feb 2019

  Job description: Be in charge of more than 48 Italian high fashion& designer brand’s buying and brand image for our multi-brand shops 1. Take care of all 48 brand image and strategy , such as brand selection and merchandise planning for new opening shop, VM supporting, event supporting.. 2. Product training to retail team and wholesale team, meeting with potential wholesale client and landmark to enhance the success of collaboration. Success : I gave support to Chengdu& Zhoushan project by introducing brand to landmark and merchandising, which help the success of collaboration. 3. 4 buying trip to Italy each year, other than 48 brand’s order playing , I also visit exhibition such as White , Pitti Uomo to search new brand and maintain relationship with Italian local resource. 4. Order follow up such as OTB buying plan, product selection, negotiation of terms,payment and delivery. 5. Daily communication with 48 italian suppliers 6. Competitor research and trend report Show less



Hongkong Kwokhang Holdings,Ltd

• buyer & merchandiser

  • Oct 2013 - Oct 2016

  The company was Burberry’s exclusive wholesale of Asia Pacific Area until 2010. Our mono brand: INNIU ( Italian ACC brand) Shop location: 2nd floor Shanghai Jing’an Kerry Center , Shanghai Grand Gateway, Shanghai Florentino Village, BJ Oriental Plaza, BJ IN88 Plaza, KM Ginko Mall, Florence piazza strozzi, HK SOGO.. 15+ shops in total. Job description: Be responsible for category such as Shoes(80%) /Bags / Scarf /Fur buying & merchandising Buying (40%) 1. Assist in formulating the buying strategy and product mix for each season 2. 3-4 buying trips to Italy each year, 10+ supplier’s order, condition and terms’ negotiation, order follow up such as delivery, payment, defect, daily communication with Italian supplier. 3. Competitor research and fashion trend report. 4. Price setting base on cost and market’s feedback Merchandising(60%): 1. Merchandising planning for Fur trunk show in Shanghai(Park Hyatt Hotel) , Beijing(éclat hotel),Kunming. Max daily turn over 1million RMB . 1. Merchandise distribution, stock allocation and merchandise reordering . 2. Monitor daily sales and communicate with store sales and sales manger 3. Analyze sales reports to improve future purchase decisions 4. Assist in inventory management in order to optimize inventory turn and aging; 5. Weekly replenishment base on sales performance & requirement 6. Merchandising planning for new store 7. Assist in the development of sales promotion plans with merchandising and marketing Dept 8. Follow up QC in inspection center to ensure the “合格证”and washing label is correct. Show less



Fiera bologna

• Italy
• Hospitality
• 1 - 100 Employee

• Freelance Interpreter

  • Apr 2011 - Apr 2013

  translation between italian and chinese translation between italian and chinese