Yan L.

Senior Engineer Manager - Growth at Aalto
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Experience

    • United Kingdom
    • Business Consulting and Services
    • Senior Engineer Manager - Growth
      • Dec 2022 - Sep 2023

      San Francisco Bay Area Build the growth team. Launch an intelligent email system that generates the majority of the overall business traffic. Scale the daily email volume from a few hundred to hundreds of thousands per day, while maintaining a satisfactory click rate and minimizing the unsubscribe rate.

    • Senior Director, Head of International Growth
      • Mar 2018 - Jun 2022

      Beijing, China - Head of International Growth: Responsible for driving growth for Kwai internationally, leading a team of 100+ individuals including engineers, ad creators, data analysts, designers, and business developers. Oversees user acquisition, user activation, push notifications, email marketing, and more. Works to improve DAU by optimizing the delivery policy of push notifications and initial email marketing, as well as the Facebook Messenger channel. Contributed to Kwai's acquisition of 400 million… Show more - Head of International Growth: Responsible for driving growth for Kwai internationally, leading a team of 100+ individuals including engineers, ad creators, data analysts, designers, and business developers. Oversees user acquisition, user activation, push notifications, email marketing, and more. Works to improve DAU by optimizing the delivery policy of push notifications and initial email marketing, as well as the Facebook Messenger channel. Contributed to Kwai's acquisition of 400 million new users in 2021 and global MAU growth to 180 million. - Engineer Manager, Growth: Focus on improving new user engagement by enhancing their product experience, particularly the login flow and new user recommendation. Optimize the strategy for recommending videos on the first day and improve the performance of app activation for first-time users. Led a team including mobile and backend engineers, AI engineers, data analysts, and product managers, to achieve these goals. - 2020 Spring Festival Gala: Kuaishou partnered with CCTV (China's top state-owned TV channel) to distribute 1 billion CNY worth of digital red packets on Chinese New Year's Eve. Design the system distribution system and money distribution strategy. This system handled the most challenging peak traffic (500 million QPS) effectively and distributed all digital envelopes accurately. Show less

    • Türkiye
    • Advertising Services
    • 100 - 200 Employee
    • Senior Software Engineer
      • Oct 2015 - Mar 2018

      - Global Intelligent - Applied Intelligence: Implement real-time targeting promotion to increase the value of riders, using ML models to improve spending efficiency. - Marketplace Pricing - Driver Structural Pricing: Develop a personalized driver pricing and incentive system that includes data aggregation, model training and prediction, auto-communication, real-time progress tracking, and payment calculation. The focus is on improving marketplace efficiency, reducing burns, and… Show more - Global Intelligent - Applied Intelligence: Implement real-time targeting promotion to increase the value of riders, using ML models to improve spending efficiency. - Marketplace Pricing - Driver Structural Pricing: Develop a personalized driver pricing and incentive system that includes data aggregation, model training and prediction, auto-communication, real-time progress tracking, and payment calculation. The focus is on improving marketplace efficiency, reducing burns, and optimizing supply position. Successfully scaled the system to support global traffic. - China Growth - Driver Engagement: Create multiple driver incentive projects to enhance driver engagement and increase supply hours in China Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Software Engineer III
      • May 2013 - Sep 2015

      San Francisco Bay Area - Real-time Search Infrastructure: Implemented an aggregator/leaf architecture using Elastic-Search and HBase. Worked on the aggregator service, responsible for aggregating user and deal data, query transformation, and ranking. - Email-Marketing Recommendation & Infrastructure: Developed a large-scale ETL pipeline and created an in-house job dependency and scheduling system to manage 180 pipelines. Worked on a MapReduce ETL pipeline that enables daily deals recommendations from Groupon… Show more - Real-time Search Infrastructure: Implemented an aggregator/leaf architecture using Elastic-Search and HBase. Worked on the aggregator service, responsible for aggregating user and deal data, query transformation, and ranking. - Email-Marketing Recommendation & Infrastructure: Developed a large-scale ETL pipeline and created an in-house job dependency and scheduling system to manage 180 pipelines. Worked on a MapReduce ETL pipeline that enables daily deals recommendations from Groupon to reach approximately 100 million users through email and phone push notifications. Show less

    • United States
    • Software Development
    • 200 - 300 Employee
    • Software Engineer
      • Sep 2011 - May 2013

      Greater Seattle Area Microsoft Dynamics AX Server/Office Mobile

    • United States
    • Financial Services
    • 700 & Above Employee
    • Summer Analyst, Equity Sales
      • Jun 2010 - Aug 2010

      Singapore Institutional equity sales

    • United Kingdom
    • 1 - 100 Employee
    • Industrial placement, Compliance IT
      • Jun 2009 - Dec 2009

      London, United Kingdom Implemented, tested and deployed a web service for compliance report/approval system using AJAX and multiple DBMS

    • United States
    • Investment Management
    • Technology summer internship
      • Jul 2008 - Oct 2008

      Glasgow, United Kingdom

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