Judy Suazo Hernandez
Senior Vice President/Group Account Director at The Axis Agency- Claim this Profile
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Bio
Jack Lamb
Judy is a tremendous resource, a team player with unstoppable energy. Judy is talented at building teams that deliver great results for the business and her clients. Judy is a true pleasure to work with.
Mark Hardison
I’ve had the pleasure of working with Judy for nearly 12 years. She has contributed to many of the successes of the El Pollo Loco brand. First she was the head of our account at our agency partner and more recently she was contracted team member running advertising, media and field marketing from the client side. Judy’s expertise and passion for marketing and advertising is unsurpassed. She has an unusual gift of deeply understanding both general market and Hispanic market consumers. Her eye for detail is outstanding. Judy has extensive experience taking a project from concept to market to post-analysis with extraordinary skill. She is equally comfortable writing copy as she is providing notes to a creative director. She deftly moves from dealing with franchisees coordinating a local high school ad to advising the CMO on the strategic implications of research results. Judy is quick on her feet and makes smart choices. I have the utmost confidence and peace of mind when I assign any advertising, media or field project to her.
Martin Ferro
Judy is the ultimate energizer bunny. Her dedication to her clients and the effort she brings every day to move the needle in favor of her clients makes her someone you love having on your side. She brings passion and effort to her work while also adding fun to any type of working environment.
Jack Lamb
Judy is a tremendous resource, a team player with unstoppable energy. Judy is talented at building teams that deliver great results for the business and her clients. Judy is a true pleasure to work with.
Mark Hardison
I’ve had the pleasure of working with Judy for nearly 12 years. She has contributed to many of the successes of the El Pollo Loco brand. First she was the head of our account at our agency partner and more recently she was contracted team member running advertising, media and field marketing from the client side. Judy’s expertise and passion for marketing and advertising is unsurpassed. She has an unusual gift of deeply understanding both general market and Hispanic market consumers. Her eye for detail is outstanding. Judy has extensive experience taking a project from concept to market to post-analysis with extraordinary skill. She is equally comfortable writing copy as she is providing notes to a creative director. She deftly moves from dealing with franchisees coordinating a local high school ad to advising the CMO on the strategic implications of research results. Judy is quick on her feet and makes smart choices. I have the utmost confidence and peace of mind when I assign any advertising, media or field project to her.
Martin Ferro
Judy is the ultimate energizer bunny. Her dedication to her clients and the effort she brings every day to move the needle in favor of her clients makes her someone you love having on your side. She brings passion and effort to her work while also adding fun to any type of working environment.
Jack Lamb
Judy is a tremendous resource, a team player with unstoppable energy. Judy is talented at building teams that deliver great results for the business and her clients. Judy is a true pleasure to work with.
Mark Hardison
I’ve had the pleasure of working with Judy for nearly 12 years. She has contributed to many of the successes of the El Pollo Loco brand. First she was the head of our account at our agency partner and more recently she was contracted team member running advertising, media and field marketing from the client side. Judy’s expertise and passion for marketing and advertising is unsurpassed. She has an unusual gift of deeply understanding both general market and Hispanic market consumers. Her eye for detail is outstanding. Judy has extensive experience taking a project from concept to market to post-analysis with extraordinary skill. She is equally comfortable writing copy as she is providing notes to a creative director. She deftly moves from dealing with franchisees coordinating a local high school ad to advising the CMO on the strategic implications of research results. Judy is quick on her feet and makes smart choices. I have the utmost confidence and peace of mind when I assign any advertising, media or field project to her.
Martin Ferro
Judy is the ultimate energizer bunny. Her dedication to her clients and the effort she brings every day to move the needle in favor of her clients makes her someone you love having on your side. She brings passion and effort to her work while also adding fun to any type of working environment.
Jack Lamb
Judy is a tremendous resource, a team player with unstoppable energy. Judy is talented at building teams that deliver great results for the business and her clients. Judy is a true pleasure to work with.
Mark Hardison
I’ve had the pleasure of working with Judy for nearly 12 years. She has contributed to many of the successes of the El Pollo Loco brand. First she was the head of our account at our agency partner and more recently she was contracted team member running advertising, media and field marketing from the client side. Judy’s expertise and passion for marketing and advertising is unsurpassed. She has an unusual gift of deeply understanding both general market and Hispanic market consumers. Her eye for detail is outstanding. Judy has extensive experience taking a project from concept to market to post-analysis with extraordinary skill. She is equally comfortable writing copy as she is providing notes to a creative director. She deftly moves from dealing with franchisees coordinating a local high school ad to advising the CMO on the strategic implications of research results. Judy is quick on her feet and makes smart choices. I have the utmost confidence and peace of mind when I assign any advertising, media or field project to her.
Martin Ferro
Judy is the ultimate energizer bunny. Her dedication to her clients and the effort she brings every day to move the needle in favor of her clients makes her someone you love having on your side. She brings passion and effort to her work while also adding fun to any type of working environment.
Experience
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The Axis Agency
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United States
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Advertising Services
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1 - 100 Employee
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Senior Vice President/Group Account Director
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Jul 2021 - Present
Leading work for ALDI supermarkets and realtor.com.
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Vice President/Account Director
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Apr 2014 - Present
Account lead overseeing Kaiser Permanente, ALDI Supermarkets and realtor.com.
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Freelance - Account Director
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Jul 2013 - Mar 2014
Account lead for Kaiser Permanente
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Vibrant Marketing Partners
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Advertising Services
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1 - 100 Employee
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President
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Jan 2010 - Jan 2014
Account DirectorConsultant at Bumpercar Advertising, Los AngelesStrategic consulting for all new business opportunitiesAvailable for project/consulting work.
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President
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2010 - Jan 2013
Marketing & advertising consultant to El Pollo Loco, a 400+ fast-food restaurant chain based in Costa Mesa, CA. Work directly with CMO and VP/Director of Marketing. Lead all advertising, media (broadcast and print) and field marketing initiatives. Main contact to El Pollo Loco’s agencies of record. Work with corporate and franchise contacts to help develop marketing plans to ensure sales goals. Led two major agency reviews for client: Media and Creative AOR Areas of Expertise: Marketing Plan Development, Creative Strategy Development, Consumer Research, Media Planning, Budget Planning, Field Marketing & Local Store Marketing (company and franchise restaurants), Direct-to Home/FSI Strategy development and implementation, Hispanic Marketing.
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VP/Director of Client Services
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1999 - 2010
Planning, development and implementation of advertising campaigns for Regional and National brands at a mid-size Hispanic Advertising Agency. Supported organization growth by providing strategic client direction. Maintained existing client relationships for all agency clients. Involved in all new business acquisitions.Clients: El Pollo Loco, Denny's, H&R Block, WellPoint/Anthem & ACTIVATE Hair Care Products. Planning, development and implementation of advertising campaigns for Regional and National brands at a mid-size Hispanic Advertising Agency. Supported organization growth by providing strategic client direction. Maintained existing client relationships for all agency clients. Involved in all new business acquisitions.Clients: El Pollo Loco, Denny's, H&R Block, WellPoint/Anthem & ACTIVATE Hair Care Products.
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Account Supervisor & Sr. Account Executive
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1994 - 2010
Managed day-to-day responsibilities for a number of National & Regional Brands.CIGNA HealthCare, Citibank Credit Cards, Mike's Hard Lemonade, La Opinión, LA Times, Kraft Foods, H&R Block, Denny's, El Pollo Loco Managed day-to-day responsibilities for a number of National & Regional Brands.CIGNA HealthCare, Citibank Credit Cards, Mike's Hard Lemonade, La Opinión, LA Times, Kraft Foods, H&R Block, Denny's, El Pollo Loco
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La Agencia de Orci
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United States
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Sr. Account Executive
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1997 - 1997
Client: Washington Mutual Client: Washington Mutual
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J. Walter Thompson
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United States
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Advertising Services
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Account Executive
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1991 - 1994
Mexicana Airlines, SECTUR, AlliedSignal, Mazatlan Tourism. Mexicana Airlines, SECTUR, AlliedSignal, Mazatlan Tourism.
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KFWB
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United States
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Telecommunications
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Sales Assistant
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1988 - 1991
Provided administrative support for 8 account executives including preparing sales presentations, mailing out sales contracts and answering phones. Responsible for ensuring trafficking of spots and providing scheduled air times to account executives or directly to clients/agencies. Provided administrative support for 8 account executives including preparing sales presentations, mailing out sales contracts and answering phones. Responsible for ensuring trafficking of spots and providing scheduled air times to account executives or directly to clients/agencies.
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Education
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1993 - 1999
California State University, Los Angeles
BA, Marketing & Promotions -
1983 - 1985
Glendale High School
High School Diploma
Community
