Experience

OFFIX

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Marketing Manager

  • May 2023 - Present



Welburn Management & Consulting Company

• Restaurants
• 1 - 100 Employee

• Marketing Manager

  • Mar 2013 - Apr 2023

  – Brand Ambassador for 45 Welburn owned McDonald’s restaurant locations, with the surrounding communities. – Design marketing collateral for local store marketing promotions and community outreach. (Advertisements, Franchisee Logo, Flyers, Coupons, Brochures, Presentations, Posters, Bag Stuffers, Banners, Newsletters, etc.) – Event Planning: Grand Openings/Re-Openings, Ground Breakings, VIP Tastings, Blood Drives, Santa, Coffee with a Cop, Customer Appreciation and Community Outreach, etc. – Evaluate annual OOH advertising contracts and negotiate pricing, review location opportunities as well as graphic change frequency. Occasionally design graphics for specific promotional targets, as needed. – Assess and modify LSM programs through financial and other data analytics (sales, TC’s, customer feedback scores, timings, etc.) to devise new promotions that not only align with and compliment regional and national promotions but also do not interfere with existing campaigns. – Work hand-in-hand with the Vice President of Operations on strategies to reach KPI targets. – Respond, provide and track donation and sponsorship requests for local communities around each restaurant. – Perform restaurant hospitality and guest experience lead training to ensure an improved guest experience. – Modernize and re-imagine the employee handbook and on-boarding materials to better reach our team members. – Assist the Human Resource department in developing creative, new ideas to attract and retain employees with appreciation activities and rewards – Collaborate with management to discuss SWOT and devise plans for overcoming down turns in the economy, temporary sales declines (i.e. pandemic, consumer spending, construction, etc.) and much, much more. Show less



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager

  • Aug 2012 - Feb 2013

   Act, in general, as the public face for Van Management owned McDonald’s locations.  Evaluate and modify current and future Van Management local store marketing campaigns through sales data analysis  Create Marketing Collateral such as Flyers, Coupons, Signs, etc.  Visit restaurant locations to assure consistency, appearance, overall quality standards and assist with the placement of advertising materials, coupons, posters, flyers and sampling for all Promotional Food Events, etc.  Coordinate and oversee the internal and external events for each restaurant (Manager Picnics, Holiday Parties, “McTeacher/ McSpirit” Fundraiser Nights, Grand Openings, Ronald McDonald Appearances, etc.) Show less



BARE International

• United States
• Market Research
• 300 - 400 Employee

• Marketing Manager

  • Sep 2010 - Jun 2012

  - Create Marketing Collateral such as Flyers, Brochures, Catalogs, Slip Sheets, Presentations, Trade Show Displays, etc. - Review proposal specifications to determine points of concern and evaluate the parameters as they pertain to foreseen costs to successfully complete the project as described. Prepare a preliminary cost out of estimated pricing for the proposed program solution - Assist the sales department in creating proposals that convey the recommended program elements and illustrate how the techniques are targeted at accomplishing the client’s goals - Update news articles, information, etc. on the corporate website - Purchase promotional items to be distributed at trade shows, client meetings, evaluator/auditor events, etc. - A more complete list of job responsibilities is available upon request. Show less



National Rifle Association

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Temporary

  • 2010 - 2010



Hampton Roads Alliance

• International Trade and Development
• 1 - 100 Employee

• Temporary Assistant

  • Jun 2009 - Aug 2009



Snelling Staffing

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Temporary

  • May 2009 - Aug 2009

  Hampton Roads Economic Development Alliance Office Assistant ­ Marketing and Clerical - June 2009 ­ Present Chrysler Museum of Art Membership Sales - May 2009 ­ June 2009 Hampton Roads Economic Development Alliance Office Assistant ­ Marketing and Clerical - June 2009 ­ Present Chrysler Museum of Art Membership Sales - May 2009 ­ June 2009



Air Systems International, Inc

• Chesapeake, VA

• Repair Services Director

  • Nov 2001 - Apr 2008

   Supervised the repair services team to assure efficiency, accuracy and quality customer service  Facilitated the resolution of customer complaints, to maintain relationships for long term retention  Assisted the marketing manager with flyers, PowerPoint presentations, training manuals and catalogs  Generated return authorizations for damaged shipments, returns and repairs. Upon arrival I analyzed each incident to control costs, identify recurring issues and minimized future occurrences  Transformed the repair department into an efficient, streamlined team with a 98% profit margin through restructuring and the implementation of new processes that eliminated antiquated, costly and laborious routines  Maintained an “own the company” attitude to optimize profits and retain customers Show less



Bay Mechanical, Inc

• Receptionist

  • Jan 2000 - Dec 2001

  Dates above are not exact. Please see resume for responsibility details. Dates above are not exact. Please see resume for responsibility details.



Chesapeake Honey Glazed Ham

• Assistant

  • 1996 - 1996