Director of Marketing

• Jan 2017 - Present

Director, Senior Services

• Mar 2013 - Sep 2016

Guide senior services planning, program development and fundraising efforts for the Greater Boston Jewish community. Work in partnership with volunteer and professional leadership to identify unmet needs within the senior population and formulate strategies for action. Facilitate communication and collaboration among agencies providing services to seniors. Monitor changes in state and federal appropriations and policies, and their implications for client services. Identify best practices for senior services within the Jewish and non-sectarian environment. Plan and oversee annual program budgets and allocations. Develop and implement evaluation strategies to measure program impact. Draft and disseminate print and digital communications, and direct social media to promote senior agenda. Blog on issues of importance to older adults. (http://www.jewishboston.com/organization/cjp-senior/)

Consultant

• Jun 2012 - Jun 2013

Prepared business plan and conducting primary research to explore the development of innovative aging in place programs. Prepared business plan and conducting primary research to explore the development of innovative aging in place programs.

EXECUTIVE DIRECTOR

• Jan 2009 - Mar 2012

Founded, developed and managed a community-based, non-residential organization supporting older adults in their homes. Formed a network of healthcare, trade service providers, and volunteers to meet the personal, household, transportation, and social needs of seniors. Managed all aspects of the organization including marketing, membership recruitment, service delivery, staffing, data management and budget. Developed a newsletter for members and the community highlighting services and organizational activities. Lead spokesperson at public forums, local media events, service and faith based group meetings. Created a positive reputation through press releases and media interviews. Designed a system for follow-up and evaluation of services provided, including quality assurance and member satisfaction. Negotiated strategic partnerships with businesses, hospitals, health care and government organizations providing services to the organization and members. Liaison to, and member of the Board of Directors, with responsibility for strategic planning, policy development, management reporting and recommendations.

Market Consultant

• Jan 2005 - Jun 2009

Performed market analyses to evaluate potential development opportunities in long term care and senior living. Work included analysis of demographic and operational data, site and market area evaluation, competitive review, targeted interviews, program recommendations and board presentations. Performed market analyses to evaluate potential development opportunities in long term care and senior living. Work included analysis of demographic and operational data, site and market area evaluation, competitive review, targeted interviews, program recommendations and board presentations.

CABLE TELEVISION CREW MEMBER

• Jan 2000 - Jan 2009

Staff on cable show, "There's Something About Andover" highlighting topics of importance to seniors. Direction and segment production, interviewing, editing, camera and sound work for monthly show. Executive production for the one-hour documentaries "Answering the Call", and "Our Immigrant Heritage". Staff on cable show, "There's Something About Andover" highlighting topics of importance to seniors. Direction and segment production, interviewing, editing, camera and sound work for monthly show. Executive production for the one-hour documentaries "Answering the Call", and "Our Immigrant Heritage".

COUNCIL ON AGING - MEMBER AND CHAIR

• Jan 2000 - Jan 2009

Established and presided over the task force to take the Village model from concept to reality in Andover. Provided advocacy, oversight, and recommendations to the Town management regarding community based senior services, including those delivered through the Town's Senior Center. Established and served on committees and task forces for new and continuing activities of the Council. Three years as Council Chair. Established and presided over the task force to take the Village model from concept to reality in Andover. Provided advocacy, oversight, and recommendations to the Town management regarding community based senior services, including those delivered through the Town's Senior Center. Established and served on committees and task forces for new and continuing activities of the Council. Three years as Council Chair.

PRINCIPAL

• 2004 - 2008

Founded business to create life histories in video format for older adults and their families. Developed and conducted extensive interviews, filmed, edited content and incorporated photos and memorabilia to produce viewer friendly video biographies. Founded business to create life histories in video format for older adults and their families. Developed and conducted extensive interviews, filmed, edited content and incorporated photos and memorabilia to produce viewer friendly video biographies.

DIRECTOR OF MARKET RESEARCH

• Jan 1996 - Jan 1999

Directed the operations of a seven person Market Research Department. Supervision, recruitment, evaluation and training of staff. Supported and promoted the activities of the Development Division through the production of over 200 market assessments annually for all new development projects and acquisitions.Assisted in the strategic identification of new housing markets. Evaluated CareMatrix's own communities for the quality control, planning and verification of market demand assumptions.

DEVELOPMENT OFFICER/MARKET ANALYST

• Jan 1992 - Jan 1996

Responsible for the evaluation, selection and initial phases of new senior housing development projects with which CareMatrix was involved. Evaluated over eighty new senior housing sites, with activities including market research, demographic analyses, development of operating budgets and associated financial statements. Conducted start up development work including program design and development, directing architects and working with public officials for project approvals.

SENIOR DEVELOPMENT OFFICER

• Jan 1986 - Jan 1992

Responsible for the full range of development activities required for the initiation, design, construction and completion of Continuing Care Retirement Communities, as well as free-standing assisted living projects. Designed and implemented market feasibility studies for start up CCRC projects. Developed the service component of CCRC projects including designing long-term care insurance programs, and drafting residency agreements. Project management responsibilities involved over $200 million of projects in various stages of development.

PLANNING AND MARKETING COORDINATOR

• Jan 1984 - Jan 1986

Provided program planning and market analysis for the Northeast Regional Office of this publicly traded corporation with 400+ long term care facilities. Prepared Certificate of Need applications for nursing home development and expansion, adult day health care programs, Alzheimer's special care units. Conducted market feasibility studies involving primary and secondary research. Assisted with program and policy development. Provided program planning and market analysis for the Northeast Regional Office of this publicly traded corporation with 400+ long term care facilities. Prepared Certificate of Need applications for nursing home development and expansion, adult day health care programs, Alzheimer's special care units. Conducted market feasibility studies involving primary and secondary research. Assisted with program and policy development.

ADVANCED FELLOW

• Jan 1983 - Jan 1984

Post-Graduate corporate fellowship. Responsible for strategic planning, policy and product development, conference planning and special projects. Post-Graduate corporate fellowship. Responsible for strategic planning, policy and product development, conference planning and special projects.