Judy Craighead

Vice President Of Business Development at Blue Butterfly
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Cleveland

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Stephanie Garner

Judy was clearly interested in helping me grow as both an employee and an individual. Whenever I had questions, concerns or needed direction, Judy was quick to respond—and even followed up later in the week or month to make sure my issues had been resolved. Her patience and willingness to help motivated me to do the best job I could. When our company started suffering in the midst of the pandemic, Judy lead our team fearlessly. She reconfigured the teams sales strategy found ways to maximize sales in difficult times. Judy is a born leader & mentor. She sets a good example to all. Judy has the skills to build trust, earn respect, boost the morale of her team, & increase productivity. I count myself lucky to have had Judy as a superior and will forever consider her as a mentor.

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Vice President Of Business Development
      • Mar 2022 - Present

    • Leasing Non-residential Real Estate
    • 400 - 500 Employee
    • Vice President, Business Development
      • Jan 2019 - Oct 2021

      Led a sales team who generated millions of dollars in ancillary revenue at over 60 regional shopping malls across the country. Coached, trained and mentored teams in sales strategy and deal negotiations. Set sales strategies and KPIs. Consulted with multi departments and C-suite executives to provide streamlined and efficient reporting and processes. Developed strong long-term client relationships. Personally responsible for multi-million-dollar accounts. Pioneered and implemented robust software solutions that transformed the way the sales team sold, contracted and tracked sales productivity. Hired, trained and coached team members. Budget, financial analysis and reporting savvy. Show less

    • Senior Director, Business Development: Advertising & Strategic Partnerships
      • Oct 2014 - Jan 2019

      Same duties and responsibilities as V.P. role above. Was promoted to V.P. in Jan. 2019.

    • Regional Director, Brand Development, CBL & Associates Properties
      • Oct 2007 - Oct 2014

      Led the sales programs and personnel at seventeen regional malls across the Midwest. Generated top sales and strong growth year over year. Developed strong sales teams, strong business relationships and increased revenue while balancing staff reductions along the way. Directly responsibility for Sponsorship sales at seventeen properties. Promoted to department head in 2015.

    • Leasing Non-residential Real Estate
    • 400 - 500 Employee
    • Regional Marketing Manager
      • 2001 - 2007

      Led a team of 15-20 Marketing Directors at regional malls across the Midwest. Responsible for creating, developing and implementing strategic marketing plans. Built marketing plans, implemented strategic advertising plans and prepared and monitored budgets. Hired, trained and led marketing efforts with a strong focus on key retailer performance. Taught Marketing classes to candidates to prepare them to sit for the International Council of Shopping Center's (CMD) Certified Marketing Director exam. Show less

Education

  • Bowling Green State University
    Bachelor's degree, Business/Corporate Communications
  • West Geauga High School

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