Experience

The American Speech-Language-Hearing Association (ASHA)

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Digital Campaign Manager

  • May 2022 - Present

  • Use copy provided by staff to stage, test, and send assigned email campaigns and enewsletters using existing templates and hand-coding HTML/CSS when necessary, according to style guidelines. • Review assigned email campaigns and enewsletters prior to broadcast to maintain quality control by ensuring content and format are appropriate and within ASHA guidelines. • Collaborate on the management and ongoing use of the ASHA email communications calendar as a scheduling and tracking tool for… Show more • Use copy provided by staff to stage, test, and send assigned email campaigns and enewsletters using existing templates and hand-coding HTML/CSS when necessary, according to style guidelines. • Review assigned email campaigns and enewsletters prior to broadcast to maintain quality control by ensuring content and format are appropriate and within ASHA guidelines. • Collaborate on the management and ongoing use of the ASHA email communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness. • Implement and monitor assigned automated email campaigns to enhance overall productivity. • Pull reports from multiple sources to analyze the effectiveness of ASHA email campaigns and enewsletters help staff make use of tracking data and testing. • Work with the Digital Art Director to edit existing templates as needed for new business needs. • Perform list pulls from ASHA’s data warehouse or coordinate with Data Analysis Team to do the same. • Support efforts to maintain deliverability, email list hygiene (e.g., managing preferences, bounces, and bad addresses), and enewsletter subscription management. • Support the use of emerging digital channels (e.g., paid search, paid social, and text messaging) for promotion of ASHA’s products, services, and content. • Keep up to date on the latest technologies and practices in email marketing. Show less



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Digital Fundraising Data Analyst

  • Nov 2020 - Apr 2022

  •Monitor and analyze event platform traffic in Google Analytics •Develop a list of potential supporters (macro and micro-influencers) to conduct live stream fundraisers for the Red Cross. • Manage list, solicit feedback from supporters, and help build the Red Cross’ live-stream fundraising community. • Research and create a log of best practices for managing live stream fundraising communities. • Support the management of the Discord channel via promoting fundraising… Show more •Monitor and analyze event platform traffic in Google Analytics •Develop a list of potential supporters (macro and micro-influencers) to conduct live stream fundraisers for the Red Cross. • Manage list, solicit feedback from supporters, and help build the Red Cross’ live-stream fundraising community. • Research and create a log of best practices for managing live stream fundraising communities. • Support the management of the Discord channel via promoting fundraising opportunities, engaging community, and responding to activity and questions. • Support regions with digital fundraising innovation and campaigns

• Field Direct Fundraising Associate

  • Apr 2019 - Nov 2020

  -Develop strategy for, design and implement direct fundraising campaigns including email (Adobe Campaign), event registration (GiveSmart, Cvent, DonorDrive) and peer-to-peer fundraising (GoFundMe Charity) via digital fundraising platforms. -Manage campaigns end-to-end, including template design, set-up, execution, reporting, and optimization. -Provide training and education to Red Cross regional platform users on how to self-utilize event and P2P platforms, direct fundraising best… Show more -Develop strategy for, design and implement direct fundraising campaigns including email (Adobe Campaign), event registration (GiveSmart, Cvent, DonorDrive) and peer-to-peer fundraising (GoFundMe Charity) via digital fundraising platforms. -Manage campaigns end-to-end, including template design, set-up, execution, reporting, and optimization. -Provide training and education to Red Cross regional platform users on how to self-utilize event and P2P platforms, direct fundraising best practices, and new platform functionalities. -Analyze internal and external data and research to enhance abilities to drive revenue and engagement.



NATSAP

• Non-profit Organizations
• 1 - 100 Employee

• Office Coordinator

  • May 2018 - Nov 2018

  -Responsible for membership & event database in IMIS -Maintain office space and interact with vendors -Process renewal applications, create & distribute membership packets



American Kidney Fund

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Database Manager

  • Oct 2017 - Apr 2018

  Rockville, MD -Track daily online giving in Raiser's Edge and Luminate Online -Import constituent data from events and online seminars -Create acknowledgement and tribute letters from Raiser's Edge



The Writer's Center

• United States
• Writing and Editing
• 1 - 100 Employee

• Office Manager & Graphics Assistant

  • Nov 2013 - Aug 2017

  Bethesda, MD -Provide direct customer support for enrollment and registration -Update content & design of TWC website including daily maintenance -Responsible for financial record keeping and reporting in Quickbooks Online and Bill.com -Hire, train and supervise front desk staff -Collaborate with Development Coordinator in executing marketing and fundraising campaigns -Maintain enrollment & donation database in Raiser’s Edge -Manage rentals for Theater and Event spaces including calendar,… Show more -Provide direct customer support for enrollment and registration -Update content & design of TWC website including daily maintenance -Responsible for financial record keeping and reporting in Quickbooks Online and Bill.com -Hire, train and supervise front desk staff -Collaborate with Development Coordinator in executing marketing and fundraising campaigns -Maintain enrollment & donation database in Raiser’s Edge -Manage rentals for Theater and Event spaces including calendar, contract execution, payments -Design event invitations, posters, tickets, external ads and promotional marketing materials -Work with vendors to prepare events and maintain building -Record minutes for TWC Board of Director Meetings Show less



American Cost Recovery Management

• Legal Researcher

  • Jan 2013 - Aug 2013

  -Conduct research for legal cases. -Manage and organize case documents.



Dakota Consulting Incorporated

• United States
• Information Technology & Services
• 1 - 100 Employee

• Communications and Production Assistant

  • Jan 2012 - Jul 2012

  Silver Spring, MD Contributes content for technical proposals, and assists in their production.



Owen Software Development Corporation

• United States
• Software Development
• 1 - 100 Employee

• Quality Assurance Software Tester, Grant Proposal Contributor

  • Jul 2011 - Aug 2011

  Rockville, MD - Performed quality assurance for Pathevo career-development software. - Wrote grant proposals soliciting funding from federal government.



Sirens Media

• United States
• Media Production
• 1 - 100 Employee

• Post-Production Intern

  • May 2010 - Aug 2010

  Productions: Real Housewives of NJ, Stolen Voices Buried Secrets - Logged and digitized videotapes and recorded results in Excel spreadsheets. -Maintained Final Cut Server by tagging all footage with proper descriptions. -Worked at front desk greeting clients and answering phones. -Assisted in engineering projects by cataloging machine parts inventory in Excel.



Team Sound and Vision

• Post-Production Intern

  • May 2010 - Aug 2010

  Productions: No Reservations, Man vs. Food, Bizarre Foods - Logged and digitized videotapes and recorded results in Excel spreadsheets - Maintained Final Cut Server by tagging all footage with proper descriptions - Worked at front desk greeting clients and answering phones - Assisted in engineering projects by cataloging machine parts inventory in Excel



Lehigh Valley Chamber

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Intern

  • Jan 2010 - May 2010

  - Wrote for Lehigh Valley Chamber of Commerce website and promotional material. - Created a digital slide show from photographs. - Helped organize “Allentown Summer in the City Music Festival” 2010.



Muhlenberg College

• Higher Education
• 700 & Above Employee

• Muhlenberg Fund Phonathon Caller

  • Sep 2008 - May 2009

  - Called alumni and solicited donations by building rapport and explaining the program. - Achieved participation rates of up to 50%.



Pixeldust Studios

• United States
• Animation and Post-production
• 1 - 100 Employee

• Post-Production Intern

  • May 2008 - Aug 2008

  Production: Closer to Truth - Logged and digitized videotapes and recorded results in Excel spreadsheets. - Wrote guest bios for program website.