Experience

KEENFOLKS

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Business Unit Director Latam

  • Jan 2023 - Present

• Country Manager Mexico

  • Jan 2020 - Dec 2022

  As Country Manager for the Mexico office, I am responsible for developing, planning, and coordinating the team in Mexico and managing day-to-day operations with our clients based on Farmaceutical and FMCG. My main responsibilities are:- Business understanding of our clients through Digital Gap Management finding the best strategy and performance trough a Data Model. - Developing operational plans and monitoring performance for the region.- Generating progress reports for the CEO to ensure the development and implementation of integrated strategies and priorities.- Recruiting, managing, and training the team to ensure optimal performance.- Monitoring the values, standards, and priorities of the Mexico office in accordance with the Barcelona headquarters and senior executives’ priorities. Show less

• Regional Account Director

  • Dec 2018 - Jan 2020

  The Keenfolks is a digital agency oriented to deliver bold and effective business results. The focus of the company is global as it's working with multinational accounts for several countries. As a Digital Account Director my main tasks are:• Lead Merck regional account development.• Coordinate the Digital Strategy of our clients within the main areas: SEO, SEM, Webpage, Social Media, Content, Marketing Automation, and Email Marketing.• Suggest digital projects to increase customer ROI.• Set digital strategies for our customers, considering their specific requirements.• Participate in Global clients pitches to open new accounts. Show less



The George

• Spain
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Oct 2016 - Dec 2018

  The George is an International Marketing & Advertising Agency, founded by Ex-Google employees, award-winning creative designers and experienced developers, that provides performance marketing solutions to companies worldwide. It is based in Barcelona, Milan and Shanghai. As a Digital Account Manager my main tasks are: - Develop relationships, collaborate and work with all key internal and external stakeholders. - Set digital strategies for our customers, considering their specific requirements. - Produce digital business plans for clients, identifying new opportunities and strategies for growth. ​- Suggest, design and implement digital projects to increase customer performance and ROI. - Manage online campaigns with all digital supports: CRM, Social Media, Banners, SEO and CMS (backend). - Analyze digital campaigns success and report on web performance metrics. Show less



LOLA MullenLowe

• Advertising Services
• 200 - 300 Employee

• Digital Project Manager

  • Jan 2016 - Oct 2016

  Digital Project Manager at LOLA MullenLowe for SEAT España. My main tasks were: - Provide end-to-end project management - Plan and monitore projects and briefs according to the client requests - Coordinate internal teams to reach the goals and ensure that all projects are delivered on-time - Collaborate with internal teams to create landing pages, optimize user experience and develop and implement briefs - Define and align the project with stakeholders from IT, business areas and corporate functions - Scope project requirements and prepare budget - Prepare regular client reports and attend to client meetings keeping in contact at all stages of the projects - Manage online campaigns with all digital supports: CRM, Social Media, Banners, SEO and CMS (backend). Show less



La Promoteca

• Advertising Services

• Co-founder & Digital Marketing Manager

  • Feb 2014 - Jan 2016

  La Promoteca is a B2B Spanish startup focused on brand promotion. It is an inbound marketing platform specialized in online advertising and lead generation through contests and sweepstakes. My main tasks were: - Plan and Implement Marketing Online Strategy and Digital Actions with suppliers and clients. - Develop and measure key metrics. - Meet and liaise with existing clients and build new relationships with new customers. - Customer Relationship Management - Achieve Marketing objectives implementing strategic plans. - Social Media Strategist and Community Manager - Track and Measure the success of campaigns Show less



Kittens & Puppies

• Online Media

• Co-founder and Social Media Strategist

  • Oct 2014 - Oct 2015

  Kittens & Puppies operates a network of websites and social media pages offering pet lovers daily contents about pets. It manages a 2M+ pet lovers community on Facebook and Instagram, attracting over 500k monthly visits to www.kittensandpuppies.net. My main tasks on the company were: - Create the Social Media Strategy and Promotion Strategy (Facebook Ads) - Content Developer support with the Community Manager - Measure weekly results and engagement strategy Kittens & Puppies operates a network of websites and social media pages offering pet lovers daily contents about pets. It manages a 2M+ pet lovers community on Facebook and Instagram, attracting over 500k monthly visits to www.kittensandpuppies.net. My main tasks on the company were: - Create the Social Media Strategy and Promotion Strategy (Facebook Ads) - Content Developer support with the Community Manager - Measure weekly results and engagement strategy



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Executive Account

  • Nov 2012 - May 2013

  J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. - Meet and liaise with clients to discuss and identify their advertising requirements - Work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies. - Liaise with the client and the advertising agency (online team and creative team) ensuring that communication flows effectively. - Present creative work to clients for approval or modification. - Write clients reports, meetings reports and weekly status. - Make 'pitches', along with other agency staff, to try to win new business for the agency. Show less



ABB

• Switzerland
• Automation Machinery Manufacturing
• 700 & Above Employee

• Marketing and Communications

  • Jan 2012 - Jun 2012

  Worked in a project to create an innovative Relay life cycle assessment tool for global business-to-business service sales forces for ABB. The concept we came up with was an Ipad Application for a professional use to improve the sales persons meetings of the company. My main tasks were: - iOS app concept development. - Mobile and tablet applications research - Marketing & communication plan for the project. - Prepare PPT and peach content. - Present creative work to the Company for approval or modification. Show less



Tampereen kaupunki - City of Tampere

• Finland
• Government Administration
• 700 & Above Employee

• Market Research

  • Sep 2011 - Jan 2012

  Worked as a marketing assistant of the project developing an entrepreneur platform between Finland and Tanzania for the Tampere Council with an international team. My main tasks were: - Cooperate with a team in Tanzania to introduce them to an entrepreneurship system - Tanzanian Market Reaserch - Prepare an online platform - Prepare PPT and peach content Worked as a marketing assistant of the project developing an entrepreneur platform between Finland and Tanzania for the Tampere Council with an international team. My main tasks were: - Cooperate with a team in Tanzania to introduce them to an entrepreneurship system - Tanzanian Market Reaserch - Prepare an online platform - Prepare PPT and peach content