Senior Solutions Executive

• Mar 2022 - Present

Business Development Director / Owner (remote)

• May 2013 - Present

• Build and develop the business as sole distributor of Lydia Dainow (Swiss Cosmetic) products in Mexico. • Provide team leadership while overseeing critical operational functions such as product importation and compliance, lead generation, distribution, sales and marketing, logistics, and recruitment. • Partner with local tech companies to develop and implement new systems, streamlining internal processes and enabling capture of key customer data to personalize service delivery. • Led project to develop and integrate new CRM platform to optimize client relations and the customer experience, leading to an 87% increase in repeat purchases by significantly enhancing brand loyalty. • Achieved sales 50% greater than the long-term budget after only three years in business. • Spearheaded development of an e-commerce platform, successfully adapting to new challenges posed by COVID-19. • Generated 30% increase in sales revenue through the development of alternative distribution channels. • Negotiated with LD Headquarters to secure 10% of each order total for marketing contributions/support.

Virtual Community Coordinator - Work Term

• Feb 2021 - May 2021

• Participated in the planning, recruitment, training, and coordination of nearly 100 volunteers as part of the ‘GO-Team – Langara Connects’ project. • Managed critical program focused on delivering comprehensive training and development to volunteers; prepared volunteers to engage with new students, empowering them to become leaders in virtual community engagement. • Developed and taught course materials to volunteers covering leadership, communication, and diversity & inclusion. • Participated in the planning, recruitment, training, and coordination of nearly 100 volunteers as part of the ‘GO-Team – Langara Connects’ project. • Managed critical program focused on delivering comprehensive training and development to volunteers; prepared volunteers to engage with new students, empowering them to become leaders in virtual community engagement. • Developed and taught course materials to volunteers covering leadership, communication, and diversity & inclusion.

Sales Manager

• Mar 2010 - Apr 2013

• Oversaw all sales department operations, selling high-end kitchen décor (furniture, fixtures, and interior design products) to diverse customers. • Developed key partner relationships to access new business channels and drive opportunities for growth. • Conducted detailed needs analysis, designed innovative promotional campaigns, and optimized client experience. • Instrumental in securing exclusive partnerships with luxury, world-renowned kitchen brands such as Pedini.• Drove 60% sales increase by developing new partnerships with high-end architectural firms, real estate development firms, and construction companies; provided décor for newly built properties resulting in rapid revenue growth. • Achieved 18% reduction in import and inventory costs by forecasting annual sales for scheduling international orders. • Successfully developed VIP design club hosting special events such as star chef cooking courses, attracting new customer interest; subsequently expanded social media presence and grew customer database by 30%. • Directly renegotiated and renewed annual commercial contracts to secure cost-effective terms with international suppliers; recognized for decreasing costs by 12% on average. • Partnered with team members in establishing a modular kitchen system, creating a new market for the company; generated 30% additional revenues within the first year from the new product line.

Territory Sales Manager (US West Coast) / General Director (Mexico)

• Feb 2004 - Jan 2010

• Effectively managed and coordinated sales/marketing functions in both Mexico and the US. • Led US operations based in Los Angeles, with direct accountability for managing sales and marketing efforts on the West Coast (covering 12 states). • Key contributor to a cross-functional team that successfully finalized first worldwide specification agreements in the industry with leading companies such as Nestle, Avon, and Unilever. • Proactively directed and mentored cross-functional teams with a focus on enhancing customer operations; achieved customer base growth of 25% due to increased customer trust and the implementation of loyalty programs.

Sales Marketing Coordinator

• Jul 2003 - Feb 2004

Project Manager

• Feb 2003 - Jun 2003

Introduction of the brand Belvedere Vodka. Organization of special events, fashion shows and presentations involving celebrities. Positioned and distributed successfully in trendy, luxury bars and restaurants, delicatessen stores and the most important department stores (Palacio de Hierro, Liverpool). Introduction of the brand Belvedere Vodka. Organization of special events, fashion shows and presentations involving celebrities. Positioned and distributed successfully in trendy, luxury bars and restaurants, delicatessen stores and the most important department stores (Palacio de Hierro, Liverpool).

Marketing Communications Assistant

• Aug 2000 - Feb 2003

Real Estate Project Punta Mita, Puerta Vallarta, Mexico. Real Estate Project Punta Mita, Puerta Vallarta, Mexico.

Marketing Advertising Assistant

• Sep 1999 - Dec 1999

Marketing Assistant

• Mar 1998 - May 1999

Assistant To The Director

• Jan 1997 - Dec 1997

Sales Marketing Assistant

• Aug 1994 - Nov 1996