Experience

The Assistance Fund (TAF)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Philanthropy Manager

  • Aug 2019 - Present

  Key Accomplishments:● Increase of online revenue by 79%● Increase of online donations by 80%● Increase of monthly giving by 98%● Maintained open rate of 31%Responsibilities:● Oversees and maintains CRM, Salesforce and Pardot; manage all aspects of Salesforce, including data quality and integrity, updates, and corrections; Track and implement contact detail input.● Manages Pardot tool - design and manage online campaigns.● Management of MobileCause platform● Manages fundraising materials and collateral● Organizes and conduct direct and electronic mail campaigns; assists with mailing and other donor engagement activities● Maintains and executes stewardship management program (acknowledgement, stewardship, and recognition) that tracks donors from initial gift and beyond.

• Communications Manager

  • Apr 2018 - Aug 2019

  Key Accomplishments:● Generated $36K by organizing Giving Tuesday Social Media campaign.● Create and develop employee newsletter distributed quarterly.● Increased growth of 100% in organizational events, engaging employees.● Fortified financial operations by successfully managing the annual communications budget.Responsibilities:● Develop and administer a comprehensive communications program that involves presenting corporate information and corporate messages to a multifaceted audience, including donors, patients, national and local communities, and employees through publications, corporate website, periodic company reports, social media, and press releases.● Assists the development, operations, program administration, and leadership teams with communications media to effectively represent The Assistance Fund’s mission and services. ● Work closely with an external vendor to develop content for social media, newsletters, impact reports, donor reports, brochures, and additional publications. ● Plan, create and oversee the design, content, and production of collateral marketing materials that support the mission of The Assistance Fund. Manage all social media accounts. Responsible for overall organizational awareness and branding. ● Establish a grateful patient program with multiple steps for outreach to current patients. ● Responsible for planning, coordination, and implementation of all internal and external corporate events. ● Coordinate information, design presentation, and manage all digital content for an internal TV system.



Admark Graphics

• United States
• Printing Services
• 1 - 100 Employee

• Business Development Manager

  • May 2017 - Nov 2017

  Key Accomplishments:● Identified and negotiated over $300,000 in new business.● Established database, generated email marketing with 28%-30% open rate.● Organized national partnership with non-profit agency, participated in 6 annual events, developed new leads.Responsibilities:● B2B sales, marketing and strategic analysis of accounts and sales reports. ● Negotiated and closed deals. Researched market trends, targeted relationships and used proven methods to develop business strategy while retaining marketing partners.



Goodwill Industries of Central Florida, Inc.

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Vice President Public Relations, Marketing and Fund Development

  • May 2003 - Apr 2017

  Key Accomplishments:● Generated $340K by organizing first-time employee giving campaign resulting in an 89% participation rate.● Developed and oversaw annual fundraising event in retail stores, netting on average $36K.● Conceptualized and implemented a first-time annual fundraising event that earned $120K+.● Increased growth of 88% in community mission presentations over the previous year.● Established elementary reading and book give-a-way program, distributing 130K books annually.● Ensured Goodwill’s presence in the local media through an integrated advertising campaign.● Managed court-ordered community service individuals, returning 77K hours of in-kind labor.● Fortified financial operations by successfully managing the annual advertising budget of $1.9M.● Created new website educating the community about Goodwill’s programs and services.● Launched and maintained volunteer program, averaging 18K+ volunteer hours yearly.Responsibilities:● Developed and implemented annual public relations campaigns promoting the organization’s mission within the community. ● Liaised with local public relations firm for media buying, ad placement, and marketing designs. ● Drafted, filmed, and edited videos. ● Coordinated internal/external public relations events while supervising a team of employees. ● Drafted, reviewed, and edited CEO correspondences, PR news releases, web content, handbooks, E-newsletters, annual reports, and brochures. ● Researched and solicited funding opportunities to support the organization’s mission and maintain corporate identity.



The University of Vermont Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director

  • Nov 1993 - Apr 2003

  Key Accomplishments: ● Developed annual budgets of $1M.● Established the Thomas Cook Endowment Fund with annual revenues of $40K, raising $280K for pediatric programs over seven-years.● Generated $4M+ in financial support by building and successfully managing 400 volunteers and six annual events.● Created and executed two new events, netting the organization $800K, 15% above the projected goal. Responsibilities:Annual Fund Director● Advanced business’ mission and strategic plan by identifying, cultivating, and soliciting individuals, corporations, and foundations for major gifts of $25K+.● Managed daily operations of the development office, while supervising ten staff members. Counseled employees on fundraising techniques to achieve annual targets.● Boosted revenue by planning and implementing the annual fund program that included direct mail, telethon campaigns, and special events. Supervised four employees. Oversaw 500 volunteers. ● Met year-end goals by analyzing annual giving trends and adjusting strategies.Children’s Miracle Network Director● Coordinated budgets, sponsorship, and logistics of all fundraising activities for pediatric programs. ● Bolstered donations by organizing annual telethon, recognition breakfast, bowl-a-thon, golf tournament, motorcycle ride, and Festival of Trees. Human Resources Generalist● Counseled 15 department managers and 250+ employees on work-related issues, recruitment responsibilities, and onboarding of new hires.● Optimized office efficiency by processing bi-weekly payroll, administering the dental program, and maintaining medical/dental eligibility utilization files.



Conference Hotels of Vermont

• Sales and Catering Director

  • Sep 1984 - Nov 1993

  Key Accomplishment:● Increased hotel sales 106% during the first year under new management by selling and planning successful events.Responsibilities:● Created and implemented marketing plans. ● Prepared and presented business proposals. ● Provided tours and site inspections to prospective clients● Coordinated all details of events, supervised banquets, and facilitated weekly staff meetings. ● Raised guest satisfaction by expediting smooth check-in and check-out. ● Oversaw installation of Delphi computerized sales and catering system. ● Managed reservations, switchboard, and front desk activities.