Creative & Marketing Director

• Apr 2021 - Present

Marketing & Distribution Manager

• Apr 2017 - Apr 2021

Responsible for audience development and monetization for various multimedia projects including titles such as ‘Confucius was a Foodie’ food documentary-series (NatGeo People and Canadian Screen Award nominee 2018), ‘Miaomiao’ (animated kids’ series teaching Chinese), Badass Beauty Queen: The Story of Anastasia Lin (human interest documentary), and Shuyan Saga (action-graphic novel game on Steam and iOS, Canadian Screen Award nominee 2018). RESPONSIBILITIES:• Overseeing all aspects of digital marketing (paid and organic) and social media activities for the studio’s various properties—from setting content strategies to community and influencer engagement.• Managing budgets and allocating resources to partners and ad agencies.• Setting strategic direction and benchmarks for film and television projects based on thorough research.• Oversee festival release of independent documentaries.• Creating and managing promotional assets, websites, and trailers for the company’s various projects• Managing relationships with outside vendors ensuring the company is getting the best price for outside services.• Reviewing contracts for the company between various distribution vendors and managing available rights.• Writing proposals, grants, press releases and creating one sheets.• Attend TV and gaming markets such as MIP, Hot Docs, FanExpo and other industry events.• Managing the growth of the studio’s YouTube channels (primarily Miaomiao).ACCOMPLISHMENTS:⎫ Awarded placement for the Telefilm Canada Marketing Mentorship Program— a competitive program with only 5 applicants accepted each year.⎫ Grew kids YouTube channel from 38 subscribers to 4000 subscribers and from less than 1000 views to 600,000+ views in 6 months.⎫ Grew social media channel likes and followers by 20% in 6 months. ⎫ Secured $40,000 in marketing support funds for animated kids project through grant writing.⎫ Helped to secure 75% carriage for T.V. series across American public television stations.

Marketing Manager

• Apr 2013 - Apr 2017

Transitioned into this role to assist other verticals across the company to increase sales. Tasked with creating innovative solutions for various categories and improve brand perceptions through new branding efforts to drive revenue. Duties included:• Media planning and buying, creating briefs, and working with partners and vendors to activate marketing campaigns (Print, T.V., Out-of-home, digital)• Create B2B sales and communications materials such as rate cards, media kits, promotional videos, sales presentations, and newsletters• Organize company, client and reader events ranging from 40 people to 2000 people, managing volunteers and internal resources.• Building new strategic partnerships • Fuel inter-department relationships between leadership, sales, creative and other functions• Develop project critical paths and timelines ensuring timely development and execution of plans/projects• Manage budgets, completing programs within estimated hours and costs• Maintain and update team reports, including weekly status, marketplace assessments, etc.• Actively participate in strategic planning sessions and creative meetings• Coordinating meetings and contact reportsACCOMPLISHMENTS:• Increased revenue of magazine product by 99%. Achieved through creating a new concept that could incorporate another vertical that doubled the revenue. Working closely with two different sales teams and the production team to implement program and achieve sales target.• Grew ‘sleeper’ vertical revenue by 157% within one year through leading an innovative sales strategy and product re-design.• Executed the first integrated brand campaign generating 1.5 million+ impressions in three months across offices in 35 countries.• Added $197K in revenue by assisting sales manager with a break through proposal that was then used as a template for other sales proposals in the company.

Account/Project Manager

• Jun 2011 - May 2013

• Drove the development and opening of new accounts and new opportunities at existing accounts using Salesforce.com to keep track of account progress• Cold calling and prospecting, scheduling and attending meetings, pitching ideas, negotiating rates• Developed trusted advisor relationships with key clients and partners• Wrote proposals and business plans. • Put together presentations using PowerPoint and InDesign• Presented in front of a single buyer and groups of potential buyers.• Ensured campaign strategies and tactics delivered on clients’ needs• Managed client expectations on campaign timing, creative approval process, and performance of campaign tactics• Responsible for maintaining the day to day client relationship and communication• Project managed the successful delivery of campaigns i.e. following up with designers, checking and monitoring workflow, percentage complete etc.• Ensured accounts follow recommend pricing guidelines and adhere to MAP• Acted as the lead point of contact for any matters specific to assigned clients• Assisted in the development and creation of new sales and marketing ideas• Attended trade shows and conferencesACCOMPLISHMENTS:• Tripled the revenue, an increase of 256%, for one of the lowest sub-verticals within two years. Worked with the executive director of leading industry association to create a three-year business plan that got buy in for a new project from 30+ members.• Brought at total of 50+ new clients to two verticals within two years.• Grew key account by 49% in assigned vertical through offering integrated solutions and creative proposal writing.

Graphic Designer

• Sep 2010 - Jun 2011

• Executed print content layout and design using InDesign• Communicated with the editor using a CMS system to finish editorial layout to send to press working on tight deadlines• Colour-correction and touch up on photography using Photoshop

Landscape Architecture Intern

• Jun 2010 - Aug 2010

• Assisted in research and creating sales presentations for potential clients. • Executed landscape architectural renderings in photoshop and Google sketch up. • Assisted in research and creating sales presentations for potential clients. • Executed landscape architectural renderings in photoshop and Google sketch up.