Experience

Silicon Valley Communications
• United States
• Public Relations and Communications Services
• Director

  • Jan 2017 - Present

Elementor
• Israel
• Technology, Information and Internet
• 200 - 300 Employee
• Global Public Relations Manager

  • Jul 2021 - Sep 2022


Little, Brown Book Group

• Book and Periodical Publishing
• 100 - 200 Employee

• Press Officer

  • Apr 2011 - Jan 2017

  • Campaign strategy –planning and implementing impactful campaigns that boosted sales and profile. Pushing authors onto bestseller lists for the first time in their career or reviving the reputation of previously neglected work, refreshing public interest and sales. • Profile/ brand management - I have worked and toured with the late Eric Hobsbawm, Victoria Hislop, Tom Holland, Sarah Waters and Frances Osborne, protecting and growing their public standing. • Media training/ briefing – ensuring clear message and delivery, anticipating and preparing for hostile questioning. • Building and maintaining contacts - proactively seeking to refresh and add to my network. • Concise and engaging writing - press releases, pitches and other promotional material. • Organising national tours – compiling meticulous schedules and accompanying well known personalities in all settings. • Running press events and parties with calm and authority. • Placing articles and interviews across traditional broadcast and print platforms. Identifying the ideal supplement/programme/ interviewee and pitching convincingly for coverage. • Fluent in Social Media - In 2012/13 I was asked to join the Reading Partners Digital Skills Sharing Project, working with London Libraries to improve their social media strategy and presence. • Kept abreast of the news cycle – used keen sense of wider current affairs, trends and climate to accurately and successfully engage with the press and public. • Media monitoring – identified, trialled and introduced to department a new agency for media monitoring • Compiled daily press packs and briefings for internal and external contacts. • Coverage analysis – reviewing success and impact of media. Show less



Random House

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Publicist

  • Oct 2010 - Apr 2011

  Jonathan Cape, Bodley Head, Vintage Books Jonathan Cape, Bodley Head, Vintage Books

• Publicity Assistant

  • May 2009 - Aug 2010

Headline
• Public Relations and Communications Services
• 1 - 100 Employee
• Publicity Assistant

  • Jun 2008 - Apr 2009