Experience

ECigIntelligence

• Spain
• Research Services
• 1 - 100 Employee

• Marketing and Customer Relations Manager

  • Sep 2017 - Present

  Market and regulatory research company dedicated to professionals in the alternative tobacco and nicotine products industry. Develop and coordinate the annual marketing plan, digital strategies and web optimisation for 3 online services. Client management, dealing with big multinational corporations and C-level executives.- Annual marketing plan preparation and coordination.- New product launch strategies.- Web management, digital campaigns, UX improvements, and social media management.- Develope email marketing campaigns.- Coordination with agencies and outsourced services.- Segmentation and lead generation campaigns.- Performance evaluation: analyse campaigns KPIs ́and ROI.- Branding development.- Content management.- Develop client service procedures, policies, and standards, and overall coordination of the client's relations with the company.- Coordinate all speaking engagements to conferences and trade shows.- Manage internal PR team and establish media partnerships.- Direct internal team of editors, desginers and content producers.



CBD-Intel

• Spain
• Research Services

• Marketing and Customer Relations Manager

  • Jul 2018 - Present



Gamucci Electronic Cigarettes

• Marketing Executive and Events Manager

  • Aug 2014 - Aug 2017

  FMCG manufacturer of e-cigarette/vaping products. Fully managed the participation of the brand's portfolio in national and international trade shows and third-party events including UK, Europe, and the United States. This included: - Logistics: supplier management, managing contracts and orders, stock control for the show, managing bookings (travel, accommodation), etc. - Communications: coordinated the communications and advertising during pre-event and post-event. On site media management.- Marketing: arranged all marketing and promotional materials in line with the branding, coordinated promotional/sales strategy with MDs, etc.- Team Management: including training when needed. o Support the development of three new product lines working across all marketing channels, including: sales, branding, web content, social media, customer service, advertising, email and online marketing, etc.o Managed the customer service team, delivering training when required.o Coordinated advertising campaigns such as editorials and page adverts for industry publications, assisting at the same time with the design of artwork required.o Assisted CTO and CEO on ad hoc basis.

• Spanish Market Officer

  • Nov 2013 - Aug 2014

  ADVERTISING:- Establishing relationships with PR agencies and coordinating briefings for a new product launch in Spain.SALES:- Setting up a sales team in Madrid to support the sales strategy,This includes:- Recruiting and hiring sales representatives- Providing training to the new starters- Coordinating the sales strategy and logistics with the Country Sales Manager - Managing logistics and operations for the successful daily running of the sales team such as stock, materials, etc.- Managing the paperwork and coordinate all documentation of Gamucci Electronic Cigarettes for the set up of the sales team such as coordinating employees contracts with a new payroll company, etc.- Coordinating the meetings between Gamucci Electronic Cigarettes and its national distributor in Spain in order to follow up the sales strategy: including agenda, data management, managing reports, etc.



Comunica +A

• Spain
• Advertising Services
• 1 - 100 Employee

• Advertising Account Manager (maternity cover)

  • May 2012 - Jul 2012

  Coordinating creative and IT teams on a daily basis in order to provide high creative pieces for different online communications channels, delivering excellent account management service. o Managing, reviewing progress and delivering the client’s advertisement projects.o Conducting meetings with the client as well as informing them about the current work status of their projects.o Main clients included Lidl and La Caixa.



Cardoner Consulting

• Spain
• Advertising Services
• 1 - 100 Employee

• Account Executive - Communication

  • Sep 2011 - Apr 2012

  Communication agency focused on the healthcare sector:o Social Media Management and website content. o Media management.o Online marketing coordination through third party agencies. o Event Management.



Grupo EGI

• Brazil
• Advertising Services
• 1 - 100 Employee

• Events Organiser Club E-commerce

  • Dec 2010 - Nov 2011

  Start-up e-commerce service provider for companies willing to enter to the Spanish market. • Managed the fully implementation of B2B events, including networking meetings, conferences, one2one meetings, workshops, etc. between e-commerce providers and online stores.• Coordinated the communications between all parties, including partnerships, sponsorships, advertising, media management, social media, email marketing, etc.• Managed the logistics for each event: venue research, staff needed, supplier management, etc.• Managed all promotional material for the event such as merchandising, banners, etc.

• Communications Officer Expo E-commerce España

  • May 2010 - Apr 2011

  - Managed email marketing campaigns using SPLIO software.- Managed partnerships and W2W agreements.- Community Management.- Coordinated and executed the communication plan.- Web content management.- Coordinated the corporate and promotional material.- Managed media and customer databases.



Equipo Singular

• Spain
• Advertising Services
• 1 - 100 Employee

• PR Trainee

  • Jun 2009 - Oct 2009

  - PR Assistant during the Fashion Week 080 Barcelona: prepare and manage invitations, registered media partners, VIP guests, etc.- PR Assistant during the inauguration of a new theme park, including media reception and providing support for the press conference.- Daily contact with media partners.- Preparations of presentations.- Content research.- Database Management.