Experience

BKK - Budapesti Közlekedési Központ

• Hungary
• Truck Transportation
• 200 - 300 Employee

• Sales and Marketing Expert

  • Sep 2020 - Present

  - Lead and manage the Customer Experience Program, find insights and drivers to impove NPS results - Develop the BKK Product Portfolio roadmap and the BudapestGO app development roadmap; define sales and communication mix and desired customer experience - Develop a deep understanding of the market, competitors and opportunies through regular analysis - Drive conceptualization of new propositions including commercial design, business case and go-to-market aspects - Via liaison with other departments and organizations ensure that marketing activities are alighed and integrated with other parts of the business Show less



Telekom HU

• Hungary
• Telecommunications
• 700 & Above Employee

• • Mar 2017 - Sep 2020

  Product Marketing Specialist – Entertainment Services: TV Portfolio and TVGO; Insurance- Develop a deep understanding of the market, competitors, and opportunities through regular analysis- Monitor the segment’s current and future needs, attitudes and insights- Lead of the product and marketing project teams with close cooperation with the other departmentes and partners- Take part in the product developments, apply the service design thinking methodology- Customer journey mapping (analysis of customer life paths and developing and implementing necessary action plans)- Prepare and execute the marketing strategy and the go to market plan with cooperation with the other departments- Communication strategy, planning and execution of integrated online and offline communication campaigns: • online marketing: web, facebook, email marketing• offline marketing: flyers, products catalogs Show less

• • Feb 2016 - Mar 2017

  Senior Business Development manager – Entertainment Services: TV Portfolio and TVGO- Realization of Entertainment - TV strategy with the Technical Department - SPOC of Entertainment service developments (Olympic Games and Football European Championship contents on TVGO and IPTV Video Store)- Provide Business Requirement Specifications of projects - Product Portfolio simplification: renew portfolio - launch or phase out services- E2E management and coordination of product implementations Show less



Telekom HU

• Hungary
• Telecommunications
• 700 & Above Employee

• • Nov 2011 - Dec 2015

  VOD Product manager – Entertainment Department: TV and Content services- Product management of Video on Demand services (VOD, SVOD) on IPTV, Interactive SAT TV and OTT platforms (web, mobil applications) - launching OTT TV offers and SVOD offers, VOD price management- business strategy development- planning and accomplishment of VOD offers and communication roadmap, Go to market activities, analysis of campaigns - Contribution in product development projects for business division:o development of multiscreen TVGO project (website, applications), individual campaigns, introduction of new coupon offerso New Movie Storefront and applications on IPTV, VoD Recommendation Engine System, Trigger campaignso Kids Profile conception with the national corporationso Content Management System development, Pillangó billing and IT systems development Show less

• • Apr 2006 - Nov 2011

  B2C Marketing manager - Product management Department: residential internet bundle offers, Internet Academy - introduction of new internet & laptop bundle offers, projectmanagement, new process solution establisment - leading the Internet Academy: organizing education and events, communication campaigns

• • Sep 2004 - Mar 2006

  B2B Marketing manager – Business Marketing Department: internet fleet, internet voucher, Marketline (online auctions)- product management of internet fleet, life cycle management- prepare and execute complex marketing plans, pricing, sales assistance- launching internet voucher offers, development of fleet online order