Experience

Bold & Hill

• Spain
• Retail
• 1 - 100 Employee

• Senior Marketing Manager

  • Aug 2017 - Present



Fields China

• Business Development / Account Manager

  • Jan 2015 - Aug 2017

  • Responsible for the key analysis and strategic preparation to ensure the optimum business development.• Help solidify and grow the position of the company using branding as a tool.• Conduct market development activities, translating marketing strategy to sales and account strategies. Develop and managing events, advertising campaigns to reach the costumers, and creating advertising content. • Understanding the market and the costumers to know how to reach (and engage) them.• Internal and external communication, public relations and contract negotiation, working with product leads and IT.• Exploring around to find suitable partnership to create profitable joint strategies and campaigns.• Partner with Sourcing Department to do the new doors sales assumptions and communications on a regular basis, new doors sales trend regularly.• Partner with Design team to create advertising, communication and marketing material as well as budget estimation.• Lead and further develop the current team members.



La Opinión-El Correo. Prensa Ibérica

• Marketing, Communications Manager & Copy-writer

  • Oct 2009 - Dec 2014

  -B2C role and internal communications.-Copy-writer. Finding and breaking own news besides attending to press conferences,releases and political & social events. English&Spanish-Responsible for website maintenance including follow up to update corporate websitecontent. Monitor search engines, online consumer engagement, interactive with followers, and site traffic improvement.-Coordination and liaising between the newsroom and marketing department. -B2C role and internal communications.-Copy-writer. Finding and breaking own news besides attending to press conferences,releases and political & social events. English&Spanish-Responsible for website maintenance including follow up to update corporate websitecontent. Monitor search engines, online consumer engagement, interactive with followers, and site traffic improvement.-Coordination and liaising between the newsroom and marketing department.



Action Design

• Marketing & Communications Manager

  • Sep 2011 - Mar 2014

  - Planning and implementing Marketing Plans (including Internal and External Analysis, allthe available elements of the Marketing Mix, Marketing Strategic, and Evaluation) andpromotional strategy within yearly Marketing/ PR Budget, enhance brand awareness and generatedemands for relevant products and solutions.-Planning, organizing and manage events including exhibition, customer events, etc.- Direct marketing for luxury brands. Drive marketing campaigns (including digital, O2O) andbusiness activities for brand positioning and equity building.- Create B2B sales tools and operation plan including budgeting and promotion tactics.- Creative content in advertising, web site and social media (English&Spanish)



SER

• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Journalist. Editor and Radio Announcer

  • 2009 - 2009

  - Editing and Voice Over of news and advertisement on a national level. Creative speech.- Live coverage of breaking news from all sorts of fields, such as social, political, economical, educational, cultural, etc. - Editing and Voice Over of news and advertisement on a national level. Creative speech.- Live coverage of breaking news from all sorts of fields, such as social, political, economical, educational, cultural, etc.



Anuario de la Prensa

• Editor

  • 2008 - 2009



Cadena COPE

• Spain
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Journalist. Editor and Radio Announcer

  • 2006 - 2009

  - Coordination of news, radio shows and advertisement.Storyteller.- Editing and Voice Over of news and information, social & cultural programs.- Live coverage of breaking news. - Coordination of news, radio shows and advertisement.Storyteller.- Editing and Voice Over of news and information, social & cultural programs.- Live coverage of breaking news.