Content SEO & Marketing Strategy Consultant

• Apr 2022 - Present

▶ Align new and existing web content with updated SEO practices • Identify keyword(s) unique to the content and website, and align with marketing goals • Update SEO Titles, Headers, and Subheads to improve search engine visibility • Identify and format content for Structured Data • Copyedit content for search engine visibility • Optimize meta descriptions, alt text, file naming, and image names▶ Optimize content calendars • Align content topic with audience persona • Define keyword strategy within the context of the overall marketing strategy • Establish a publication strategy (white papers, blogs, social content, web pages)▶ Ghostwrite blog posts, web content, and marketing copy▶ Social Media content and marketing strategy consultation Show less

Owner & Editorial Director

• Apr 2018 - Present

▶︎ Executive editor, lead writer, and designer, prioritizing user experience (UX) and content value▶︎ Optimize topics based on website historical traffic patterns, conversion, and behavioral analyses▶︎ Keyword research and SEO optimization prior to publication to ensure alignment with content goals and drive conversion▶︎ Provide a content basis for workshops and revenue-generating products▶︎ Maintain content plan aligned with organic and paid marketing support▶︎ Indie Writer Pro is an online magazine focused on providing relevant, timely, and actionable tips for writers of all levels. Show less

Senior Marketing Manager

• Aug 2016 - Apr 2022

▶︎ Manage content and paid social media marketing, collaborate with cross-functional teams, and provide training for employee advocacy and corporate communication compliance.▶︎ Work with product marketing teams to plan, create, and execute marketing strategy including social media coverage, event coverage, and content designed for full-funnel marketing.▶︎ Provide data tracking and analysis for executive reporting.▶︎ Implement digital lead tracking across teams for consistent marketing analytics. Show less

Regional Production Director

• Feb 2013 - Aug 2016

▶︎ Manage a diverse team of creative professionals across North Carolina and South Carolina▶︎ Liaise with the internal sales group to design marketing and advertising campaigns▶︎ Direct development and execution of creative across all levels of client engagement▶︎ Provide expertise in the following areas: • Marketing analysis • Design creative and marketing approaches to improve customer engagement • Pitch creative and marketing strategy to executive leadership • Provide Social Media support and execution for Kernel Brand in areas of Strategy & Deployment, Analytics Documentation, and Content InitiativesKernel is the internal creative agency for Spectrum Reach, providing our clients with scalable production and creative services tailored to their marketing needs. Show less

Communications Committee Member

• Feb 2008 - Dec 2014

Juvenile Diabetes Research Foundation NC Triangle Chapter ▶︎ Contributor for www.jdrftriangle.com, providing copywriting for print, television, and radio campaigns, public service announcements, and annual Fund a Cure campaign Juvenile Diabetes Research Foundation NC Triangle Chapter ▶︎ Contributor for www.jdrftriangle.com, providing copywriting for print, television, and radio campaigns, public service announcements, and annual Fund a Cure campaign

Production Manager

• Mar 1998 - Feb 2013

Manage all commercial production in Raleigh/Fayetteville Markets including building corporate relationships with clients, and tracking revenue. As special projects and long form producer, I coordinated and produced video projects averaging in lengths of three minutes to 30-minute original programming for various corporate clients including the Carolina Hurricanes and the Carolina Courage sports teams. Managed operations for the Home Buyers Channel (HBC) 2002-2006. Manage all commercial production in Raleigh/Fayetteville Markets including building corporate relationships with clients, and tracking revenue. As special projects and long form producer, I coordinated and produced video projects averaging in lengths of three minutes to 30-minute original programming for various corporate clients including the Carolina Hurricanes and the Carolina Courage sports teams. Managed operations for the Home Buyers Channel (HBC) 2002-2006.

Media Assistant

• Sep 1991 - Mar 1998

Support news production in live broadcast directing, studio inventory and operation management, lighting design, graphic design, audio direction, camera operation, post-production, technical director, and special projects producer. Support news production in live broadcast directing, studio inventory and operation management, lighting design, graphic design, audio direction, camera operation, post-production, technical director, and special projects producer.

Production Assistant

• 1989 - 1991