Experience

COSEKE K LIMITED

• Kenya
• Technology, Information and Internet
• 1 - 100 Employee

• Business Development Manager - Private Sector SSA

  • Mar 2023 - Present

  Overall, I am a key contributor to the company's growth and success, responsible for developing and implementing successful business development strategies, building strong relationships with clients in sub-Saharan Africa, developing and managing a high-performing sales team, conducting market research and analysis, and representing the company at industry events and conferences. Overall, I am a key contributor to the company's growth and success, responsible for developing and implementing successful business development strategies, building strong relationships with clients in sub-Saharan Africa, developing and managing a high-performing sales team, conducting market research and analysis, and representing the company at industry events and conferences.



Idea Nine Strategies (INS)

• Nairobi, Kenya

• Founding Partner & Director

  • Feb 2016 - Present

  As a founding Partner of INS - a Niche Advertising, Branding & Marketing firm, I take on quite the myriad of roles: Establishing and growing a successful business: I was responsible for establishing the company and driving its growth. This involved developing a business plan, securing funding, hiring and managing a team, and building relationships with clients and partners together with my co-founders. I established a distribution partnership with the largest sub-Saharan BTL trade only firm for East Africa with the largest portfolio for product, apparel & display. Developing and implementing effective marketing strategies: Together with my co-founders we develop and implement marketing strategies that promote INS' services and products that differentiate it from competitors. This includes building a brand identity, creating marketing materials, and developing a digital marketing strategy. Building a strong team: I personally recruit, train, and manage a team of professionals with a diverse range of skills and expertise. I provide leadership, mentorship, and support to help team members grow and develop their careers. Winning and managing clients: As a startup I needed to identify and win new business opportunities, build and maintain relationships with clients, and manage client accounts effectively. This could involve developing proposals, negotiating contracts, and delivering high-quality services that meet or exceed client expectations. Driving innovation and thought leadership: I needed to stay up-to-date on industry trends and best practices, and drive innovation and thought leadership within INS. This could involve researching and testing new service and product offerings, developing intellectual property, and publishing thought leadership content. Overall, I was the key leader in the organization, responsible for driving its growth and success through effective business development, team management, client management, and thought leadership. Show less



iDEA NiNE Holdings

• Kenya & South Africa

• Founder & Director

  • Jan 2009 - Present

  Advising Kenyan Motor Industry businesses on formation of corporations and business structures, drafting branding and advertising policies and structuring commercial transactions. Advising Kenyan Motor Industry businesses on formation of corporations and business structures, drafting branding and advertising policies and structuring commercial transactions.



Smart Applications International Ltd

• Kenya
• IT Services and IT Consulting
• 100 - 200 Employee

• Customer Retention Manager

  • Apr 2021 - Jun 2021

  This was a 3 Month consultant engagement where I achieved the following - Especially due to Covid-19 pandemic effects: Developed and implemented a totally brand new customer retention strategy: I was responsible for creating and executing strategies to retain existing customers, including developing loyalty programs, identifying customer pain points and addressing them, and monitoring customer satisfaction levels. Increased customer retention rates (CRR): I had targets to increase the CRR by reducing churn and increasing customer loyalty. I had to analyze customer data to identify trends and develop tactics to improve customer satisfaction and loyalty. Building and managing a high-performing customer retention team: I was responsible for building and leading a team of customer retention professionals, including hiring, training, coaching, and providing ongoing support to team members. I had to track and report on team performance and ensure the team is aligned with Smart Applications' goals and values. The team I built is now up and running as Smart Applications never had a Customer Retention Department. Collaborating with cross-functional teams: I worked closely with other teams within Smart Applications, such as sales, marketing, and customer support, to ensure a coordinated approach to customer retention. I provided insights and recommendations based on customer feedback and market trends to help inform business decisions. Driving innovation and continuous improvement: I had to stay up-to-date on industry trends and best practices, and drive innovation and continuous improvement in Smart Applications' customer retention strategies. I constantly challenged the status quo and continuously looked for ways to improve customer satisfaction and retention rates. Overall, I was a key leader and consultant in the organization, responsible for driving customer loyalty and retention through effective strategies, team management, and cross-functional collaboration. Show less



Skeme Advertising Group Ltd

• Nairobi, Kenya

• Head of Sales and Marketing

  • Jun 2015 - Nov 2015

  This was a 6 Month consultancy where I achieved the following with my experience working mainly with the Motor Industry in South Africa & sub-Saharan Africa: Developing and implementing effective BTL marketing strategies: I was responsible for creating and executing marketing campaigns that engage consumers through direct communication channels, such as events, sponsorships, and experiential marketing. Together with my team, we designed campaigns that resonate with SAG's clients' target audience and deliver measurable results. Meeting sales targets: I worked with the sales team to develop and implement tactics to drive revenue growth. I analyzed market trends and customer needs to ensure SAG's products and services are meeting the needs of the clients' target audience. Building and managing a high-performing sales team: I was responsible for building and leading a 6 person team that was motivated, engaged, and aligned with SAG's goals. This involved recruiting, training, coaching, and providing ongoing support to team members, as well as tracking and reporting on team performance. Cultivating relationships with key clients: I built and maintained a diverse and active database of relationships with SAG's key clients, ensuring they receive exceptional service and value from the company. Whilst doing so, I had to actively understand their business objectives and marketing needs and work collaboratively with them to develop and execute successful campaigns. Driving innovation and creativity: I needed to stay up-to-date on industry trends and new technologies, and drive innovation and creativity in SAG's BTL marketing campaigns. I constantly challenged the status quo and continuously look for ways to differentiate SAG's offerings and drive results for clients. Overall, I was a key leader in SAG, responsible for driving revenue growth, building and managing a high-performing team, and delivering exceptional value to clients through innovative BTL marketing strategies. Show less



Media 7 Group (K) Ltd

• Commercial & Creative Director

  • Oct 2008 - Feb 2015

  Brand development, develop brand strategy and statistics systems plus tracking advertising revenue. Strategic Consulting, including business plan & sales strategy development. Brand development, develop brand strategy and statistics systems plus tracking advertising revenue. Strategic Consulting, including business plan & sales strategy development.



Fontana Creations

• Commercial Director

  • Oct 2005 - Sep 2008